Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
trivago
Overview
Trivago N.V. is a leading global meta-search platform for the hospitality industry, primarily focused on aggregating and comparing accommodation prices from various online travel agencies (OTAs), hotel chains, and independent hotels. Operating as a subsidiary of Expedia Group, Trivago facilitates price comparison for travelers worldwide, enabling them to find optimal deals. The company's core business model revolves around a cost-per-click advertising revenue model, where hotels and OTAs pay for referrals generated through the platform. Trivago holds a prominent position in the online travel and accommodation sector by offering a comprehensive and neutral price comparison service, catering to a global audience seeking the best available lodging options.
trivago's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 7 |
Consulting | 3 |
Service | 17 |
Design | 19 |
Education | 3 |
Trivago's department distribution indicates a strong technology-centric business model, characteristic of an online platform operating in the competitive travel metasearch space. The substantial 'Technical' department (211 employees) underscores the critical importance of maintaining a robust and scalable platform, alongside a significant investment in research ('Research', 22 employees) to improve search algorithms and user experience. The 'Product' (42) and 'Marketing' (41) teams, being relatively large, further emphasize the company's commitment to refining its product offering and driving user acquisition through sophisticated digital marketing strategies. While 'Sales' (35) plays a role in managing relationships with hotels and OTAs, the comparatively smaller 'Customer Service' (17) team suggests reliance on self-service tools and automation to handle customer inquiries efficiently. The relatively lean 'Finance' (24) and 'Legal' (8) departments hint at a reliance on established processes and the support of their parent company, Expedia Group. This departmental structure signals a focus on leveraging technology, data-driven insights, and efficient marketing to achieve scalability and maintain a competitive edge in the online travel market.
trivago's employees by locations
Employee Count by Country
Total: 607 employees
Trivago's global workforce distribution is heavily concentrated in Germany (543 employees), reflecting its headquarters and core operational base in Düsseldorf. While boasting a presence across 29 countries, the company's operational footprint is decidedly European-centric. The secondary presence in the United States (11 employees) likely supports strategic partnerships, marketing efforts, and potentially technical development related to the North American market. The presence of smaller teams in countries such as the United Kingdom, Spain, Italy, and the Netherlands suggests targeted efforts to penetrate key European travel markets and support localized marketing and partnership initiatives. The limited number of employees distributed across Asia, Africa, and Latin America indicates a more focused approach to these regions, possibly supporting localized marketing campaigns, partnership development, or remote technical support functions. This geographical strategy suggests that Trivago operates primarily as a European-focused entity with strategic expansion into key international markets. While not a fully globally distributed organization, its concentrated presence in Germany allows for centralized control and efficiency, while the satellite teams in other countries cater to regional market needs and growth opportunities. The overall strategy appears to be balancing centralized operations with strategic market penetration to maintain its competitive position in the global travel meta-search industry.
Want to stay ahead of trivago's org changes?
Get alerts when hiring spikes or teams shift focus
Track changes vs. competitors
Spot warm GTM signals early