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Sales
Multithread effectively and personalize outreach to convert deals faster
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Elevate social presence and drive business growth from social media
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Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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system1
Overview
System1, publicly traded under the ticker NYSE: SST, is a leading omnichannel customer acquisition platform specializing in performance marketing. The company leverages its proprietary technology, particularly its RAMP (Responder Acquisition Management Platform), and a data-driven approach to connect consumers with relevant products and services across various digital channels. Focusing on the consumer internet sector, System1 is a significant player in the performance marketing space, helping businesses acquire high-intent customers while prioritizing privacy-focused advertising practices.
system1's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 2 |
Consulting | 3 |
Service | 1 |
Design | 2 |
Education | 1 |
Finance | 16 |
Management | 7 |
Hr | 5 |
Legal | 6 |
Marketing | 42 |
Medical | 0 |
Operations | 2 |
Department | 26 |
Product | 14 |
Management | 5 |
Estate | 0 |
Research | 17 |
Sales | 14 |
Technical | 71 |
Trades | 0 |
System1's department distribution indicates a technology-centric, data-driven, and marketing-focused business model, typical of a performance marketing company operating at scale. The substantial investment in Technical (71 employees) and Marketing (42 employees) departments underscores the company's reliance on its proprietary RAMP platform and sophisticated marketing strategies to efficiently acquire and engage consumers. The significant Research (17 employees) department emphasizes a commitment to continuous optimization and data-driven decision-making that is crucial for success in performance marketing. The presence of Finance (16 employees) and Sales (14 employees) indicates the need for financial management and revenue generation to support growth and operational expenses. The relatively small size of departments like Administrative, Consulting, and Operations suggests an efficiency-focused approach and a possible reliance on automation or specialized software. This organizational structure aligns well with System1's focus on technology-driven customer acquisition and its commitment to delivering measurable results for its partners.
system1's employees by locations
Employee Count by Country
Total: 234 employees
System1's global workforce distribution is heavily concentrated in the United States (191 employees), reflecting its origins and core market. The presence of a significant number of employees in Canada (33 employees) indicates a strategic focus on the broader North American market. The smaller presence in countries like the United Kingdom, and isolated employees in various European and Asian nations, may represent niche expertise, targeted market access, or remote work arrangements. This primarily domestic concentration suggests that System1's business model is primarily focused on the US and Canadian consumer markets. The limited international presence allows for potential future expansion or access to specialized talent pools but is not currently a major driver of the company's overall strategy. This approach allows the company to optimize its operations within familiar legal and regulatory environments while maintaining a degree of global reach for specific strategic purposes.
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