Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
stirista
Overview
Stirista is a leading customer data platform (CDP) provider in the martech industry, specializing in omnichannel marketing solutions that leverage identity resolution to connect disparate data points and create unified customer profiles. They empower marketers to orchestrate personalized customer experiences across various channels, including digital (email, display, connected TV) and traditional (direct mail), enabling targeted campaigns and improved ROI. Their market position is focused on offering innovative data-driven solutions and services, including audience building, data onboarding, and marketing automation, to help brands acquire, engage, and retain customers more effectively.
stirista's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 4 |
Consulting | 1 |
Service | 11 |
Design | 3 |
Education | 0 |
Finance | 4 |
Management | 10 |
Hr | 4 |
Legal | 0 |
Marketing | 18 |
Medical | 0 |
Operations | 1 |
Department | 25 |
Product | 4 |
Management | 1 |
Estate | 0 |
Research | 8 |
Sales | 15 |
Technical | 16 |
Trades | 0 |
Stirista's department structure reveals a balanced approach characteristic of a technology-driven marketing services company. The prominent 'Other Department' (25 employees) and 'Technical' (16 employees) teams likely constitute their core data science, engineering, and platform development functions, crucial for maintaining and enhancing their CDP. The substantial 'Marketing' team (18 employees) highlights a strong emphasis on promoting and selling their platform and services. The 'Sales' team (15 employees), while slightly smaller than marketing, focuses on driving revenue through direct sales and potentially strategic partnerships. A notable 'Customer Service' presence (11 employees) indicates a commitment to customer success and retention, which is vital in the competitive CDP landscape. The smaller teams in 'Consulting' (1 employee) and 'Project Management' (1 employee) suggest that these functions may be integrated into other departments, outsourced, or handled by specialized product or sales teams. Overall, this distribution indicates a business model centered around developing, marketing, and supporting a robust data platform, reflecting Stirista's identity as a martech company with a strong technological foundation and a customer-centric approach.
stirista's employees by locations
Employee Count by Country
Total: 125 employees
Stirista exhibits a primarily domestic workforce, with the vast majority of its employees (118) based in the United States. This concentration suggests a strategic focus on serving the North American market, which aligns with the company's core business and the maturity of its operations in that region. The presence of a single employee in France and a smaller team in India (6 employees) indicates nascent international expansion or the utilization of specialized skill sets available in those regions. The Indian team likely supports technical development, data processing, or customer service functions, potentially offering cost advantages. The single French employee may represent initial market research, sales, or partnership development efforts in the European market. While Stirista possesses some international presence, their current geographic strategy appears to prioritize consolidating their position in the US market before aggressively pursuing global expansion. Future growth may involve scaling the existing French and Indian offices or establishing a presence in other key markets to improve customer coverage, leverage specialized talent pools, or benefit from cost efficiencies.
Want to stay ahead of stirista's org changes?
Get alerts when hiring spikes or teams shift focus
Track changes vs. competitors
Spot warm GTM signals early