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radius
Overview
Radius Global Market Research is a well-established market research firm specializing in customized, insights-driven research solutions for global brands. Operating within the market research and consulting sector, Radius focuses on providing actionable intelligence through a blend of advanced analytics and traditional methodologies. While not a technology-first company, they leverage data science to understand consumer behavior, optimize marketing strategies, and improve business performance for their clients. Their market position is that of a strategic partner, emphasizing consultative services and delivering insights that inform strategic decision-making, particularly for large, multinational corporations.
radius's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 4 |
Consulting | 0 |
Service | 3 |
Design | 4 |
Education | 0 |
The department distribution at Radius Global Market Research strongly reflects its research-centric business model. The substantial research department (61 employees) indicates a heavy investment in data analysis, methodological rigor, and insight generation, which is crucial for a market research firm. The significant presence of General Management (21 employees) points to a well-structured leadership team capable of strategic planning and execution. The smaller sizes of the Sales (6 employees) and Marketing (8 employees) teams suggest a reliance on established client relationships, repeat business, and possibly a more consultative sales approach rather than aggressive outbound efforts. The lean Technical (3 employees) and Product (1 employee) departments could imply a reliance on third-party technologies or a focus on research methodologies rather than developing proprietary platforms. Given the absence of a dedicated Consulting department, and the description highlights this point, Radius likely integrates its consultative services directly within the research process, with researchers directly engaging with clients to deliver actionable insights. The small Operations team (4 employees) suggests streamlined internal processes and potentially some outsourcing for operational tasks. Overall, the department structure confirms that Radius is a research-intensive organization where data analysis, interpretation, and strategic insight are the core drivers of its value proposition.
radius's employees by locations
Employee Count by Country
Total: 131 employees
Radius Global Market Research demonstrates a predominantly domestic (US-centric) operational model, with a strong concentration of its workforce in the United States (119 employees). This indicates that the US market serves as its primary operational hub and likely its largest revenue source. The limited international footprint, with small teams in Canada (1), Ecuador (1), Argentina (1), the United Kingdom (4), China (1), India (3), and Bulgaria (1), suggests a strategic, but limited, engagement in select international markets. The presence in the UK may cater to European clients, while the presence in India hints at potential access to specialized research capabilities or support for projects requiring localized expertise. The sparse presence in Latin America (Ecuador and Argentina) and China indicates a focus on servicing global clients with interests in those specific regions. Given this distribution, it's likely that Radius manages its international research projects from its US headquarters, leveraging the smaller international teams for data collection, local market knowledge, or project coordination. The limited global expansion suggests a deliberate choice to maintain a centralized operational model, potentially to ensure consistent quality control, maintain close client relationships, and optimize resource allocation. This approach allows Radius to efficiently serve global clients from a central hub while strategically deploying resources to support projects in specific international markets.
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