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purespectrum

Overview

Total employees262
Departments20
Locations12

PureSpectrum is a rapidly growing insights platform revolutionizing the market research industry by connecting buyers and sellers of high-quality market research data. As a technology-focused company, they provide a comprehensive suite of solutions, including a proprietary marketplace, panel management tools, and survey creation capabilities, all underpinned by a commitment to data quality and transparency. By leveraging technology to streamline data collection and analysis, PureSpectrum positions itself as a disruptive force, offering faster, more reliable, and cost-effective insights compared to traditional market research methods, enabling businesses to make data-driven decisions with confidence.

purespectrum's headcount breakdown by department

DepartmentHeadCount
Administrative
0
Consulting
11
Service
14
Design
0
Education
0
Finance
7
Management
11
Hr
3
Legal
0
Marketing
5
Medical
0
Operations
3
Department
29
Product
5
Management
24
Estate
0
Research
13
Sales
41
Technical
37
Trades
0

PureSpectrum's department structure clearly reflects a technology-driven business model deeply embedded in the market research and data analytics sector. The substantial investments in Sales (41 employees) and Technical teams (37 employees) highlights a dual focus on aggressive market penetration and maintaining a cutting-edge technology platform. The Sales team is crucial for expanding market share and driving revenue, while the large Technical contingent emphasizes the company's commitment to platform innovation, data security, and continuous improvement of their data collection and analysis tools. The robust Project Management team (24 employees) ensures efficient project execution and client satisfaction, a necessity in delivering bespoke market research solutions. The presence of Consulting (11 employees) and Research (13 employees) teams emphasizes their commitment to providing expert guidance and maintaining the integrity of the data provided. A smaller, streamlined administrative structure reflected in HR (3 employees) and Finance (7 employees) likely indicates efficient operations and a possible reliance on automation. The significant 'Other Department' category (29 employees) may encompass diverse roles related to quality assurance, data governance, or specialized platform support, crucial for maintaining data integrity. This balanced approach between revenue generation, technological advancement, research, and efficient project management positions PureSpectrum for sustained growth in the competitive market research landscape.

purespectrum's employees by locations

Employee Count by Country

Total: 203 employees

73
India
36.0%
66
United States
32.5%
20
Brazil
9.9%
19
United Kingdom
9.4%
8
Australia
3.9%
7
Singapore
3.4%
4
Germany
2.0%
2
France
1.0%
1
Romania
0.5%
1
Canada
0.5%

PureSpectrum exhibits a strategically distributed global workforce, reflecting its ambition to be a prominent player in the international market research arena. The concentration of employees in India (73) and the United States (66) suggests a hybrid operational model leveraging both cost-effective talent pools and proximity to key markets. The Indian presence likely serves as a technology and operational hub, taking advantage of skilled professionals and lower labor costs. The strong U.S. presence likely supports sales, marketing, and strategic management functions, allowing for closer engagement with North American clients and monitoring of evolving market trends. Significant presence in the United Kingdom (19) and Brazil (20) underscores a deliberate expansion into major international markets, indicating a focus on serving a diverse global clientele. The smaller teams in Australia (8), Singapore (7), Germany (4), and France (2), alongside single-digit representation in other countries, point to a targeted approach tailored to specific regional demands and strategic partnerships. This geographically diverse strategy allows PureSpectrum to tap into diverse talent pools, offer localized services, and establish a global footprint, ultimately supporting its vision of being a leading insights platform for businesses worldwide.

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purespectrum Headcount by Region & Department | Highperform AI