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place
Overview
place, formerly known as Keller Williams Capital Properties, is a comprehensive technology and business services platform specifically designed for top-producing real estate teams. Operating within the proptech sector, place provides a full-stack solution encompassing technology, marketing, lead generation, training, and back-office administrative support, effectively acting as an operating system for real estate businesses. The company focuses on empowering its partners to scale their operations, improve efficiency, and deliver enhanced client experiences, positioning itself as a leading provider of integrated solutions for high-performing real estate teams seeking to grow their market share and profitability.
place's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 8 |
Consulting | 4 |
Service | 2 |
Design | 8 |
Education | 1 |
Finance | 25 |
Management | 23 |
Hr | 9 |
Legal | 0 |
Marketing | 16 |
Medical | 0 |
Operations | 19 |
Department | 82 |
Product | 5 |
Management | 4 |
Estate | 49 |
Research | 1 |
Sales | 17 |
Technical | 27 |
Trades | 8 |
place's department distribution demonstrates a strategic balance between technology development, core real estate operations, and comprehensive support functions tailored to the needs of growing real estate teams. A significant portion of the workforce is dedicated to 'Real Estate' (49), underscoring the company's deep involvement in and understanding of the real estate industry. The robust 'Technical' department (27) indicates a strong commitment to developing and maintaining its proprietary technology platform, which is a key differentiator. The substantial 'Finance' department (25) manages the complex financial aspects of real estate transactions and team compensation. 'General Management' (23) and 'Operations' (19) suggest well-structured leadership and efficient business processes, while 'Sales' (17) and 'Marketing' (16) focus on acquiring new partner teams and promoting the platform. The sizeable 'Other Department' category (82) likely encompasses critical roles in agent support, customer onboarding, and platform maintenance, showcasing a customer-centric approach. Relatively smaller teams in areas like 'Consulting' (4) and 'Project Management' (4) suggest that place offers a standardized platform and support system rather than highly customized solutions. The presence of departments like 'HR' (9) and 'Administrative' (8) signals a focus on employee management and organizational efficiency. Overall, the departmental breakdown reveals a balanced and integrated business model designed to empower real estate teams through technology, operational support, and strategic guidance, placing it firmly in the proptech space with a focus on partner success.
place's employees by locations
Employee Count by Country
Total: 307 employees
place's workforce distribution is predominantly concentrated in the United States (277 employees), reflecting its origins and primary focus on the US real estate market. This domestic concentration aligns with the company's initial strategy of establishing a strong foothold in a key market. However, the presence of employees in Australia (6), Canada (14), and the Philippines (9) indicates a strategic, albeit measured, approach to international expansion. Canada and Australia represent attractive markets due to their cultural similarities, mature real estate ecosystems, and demand for innovative real estate technology solutions. The presence in the Philippines likely supports operational efficiency through business process outsourcing or nearshoring, enabling cost-effective support services. The minimal presence in the United Kingdom (1) suggests an exploratory phase or targeted strategic initiatives. The workforce distribution demonstrates a deliberate strategy: consolidate dominance in the US market while selectively expanding into international markets that align with the company's growth objectives, focusing on either high-potential real estate markets or locations offering operational efficiencies. This phased approach allows place to adapt its platform and services to different regional nuances while maintaining operational control.
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