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perion
Overview
Perion Network Ltd. is a global AdTech company providing comprehensive digital advertising solutions across search, social, and display channels. They offer a unified platform designed to optimize campaign performance and streamline management for both brands and publishers. Focusing on data-driven results, Perion positions itself as a key player in the advertising ecosystem, competing with larger entities through its integrated approach and specialized solutions for high-impact advertising initiatives. They aim to deliver enhanced ROI through sophisticated targeting, analytics, and creative ad formats, appealing to businesses seeking to maximize the effectiveness of their digital advertising spend.
perion's headcount breakdown by department
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With a workforce of 728 employees, Perion demonstrates a balanced organizational structure that aligns with the multifaceted nature of the AdTech industry. While precise department breakdowns are unavailable, the size of the company and its focus on a unified advertising platform suggest a significant investment in Engineering and R&D. This division likely comprises a large percentage of the workforce, responsible for developing, maintaining, and innovating the technology underlying Perion's advertising solutions. Sales and Account Management are also crucial, focusing on acquiring new clients and nurturing existing relationships. A substantial Operations and Ad Operations team is essential for managing and optimizing campaigns across various channels, ensuring efficient ad delivery and performance. The data-driven nature of their business necessitates a robust Data Science and Analytics team, responsible for leveraging data to improve targeting, optimize campaigns, and provide insightful reporting. Given Perion's comprehensive approach, a balanced distribution between these departments is crucial for seamless platform development, effective client acquisition, and optimal campaign execution, indicating a strategy that leverages technology, sales acumen, and operational efficiency to deliver value in the competitive AdTech landscape.
perion's employees by locations
No employee data available
Perion's LinkedIn presence in Israel (il.linkedin.com/company/perion) strongly suggests that the company's headquarters and a significant portion of its workforce are based in Israel. However, with 728 employees, it's reasonable to conclude that Perion has established a global presence, particularly in key advertising markets. North America is highly likely to be a crucial region for Perion, given its significance in the digital advertising landscape. A presence in Europe is also probable, allowing Perion to effectively serve clients across different time zones and geographic regions. This suggests a strategic approach to place personnel closer to major clients and technology hubs. A distributed workforce allows for localized expertise, support, and a better understanding of regional market dynamics, all critical for delivering effective advertising solutions. While the exact distribution remains unspecified, Perion's growth strategy and business model emphasize a global footprint to maximize market reach and revenue generation.
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