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By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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pattern
Overview
Pattern operates as a comprehensive e-commerce accelerator, specializing in maximizing brand performance and profitability across prominent online marketplaces such as Amazon, Walmart, and others. Functioning within the e-commerce services sector, Pattern distinguishes itself by offering a holistic suite of solutions, including marketplace channel management, digital advertising optimization, global fulfillment and logistics, and advanced data analytics. Their core business focus centers on alleviating the complexities of marketplace selling for brands, enabling them to concentrate on product innovation and brand development, positioning Pattern as a crucial partner for brands seeking to scale their e-commerce presence effectively.
pattern's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 76 |
Consulting | 14 |
Service | 25 |
Design | 59 |
Education | 2 |
Pattern's departmental structure reflects a strategic emphasis on both technology and marketing, critical for success in the highly competitive e-commerce marketplace landscape. A substantial Technical department, comprising 225 employees, signals a strong reliance on proprietary technology, data science, and platform development for optimizing marketplace performance and providing value-added services. The robust Marketing department (224 employees) underscores the company's commitment to driving brand visibility, customer acquisition, and advertising ROI for its brand partners. A sizable 'Other Department' (192 employees) suggests specialized roles tailored to Pattern's specific marketplace operations, potentially involving marketplace-specific account management, content optimization, or quality assurance. The presence of a healthy Sales department (91 employees) indicates a proactive approach to acquiring new brand partnerships and expanding its client base. Support functions such as Administrative, Finance, HR, and Legal are appropriately scaled to support core business functions. The relatively small Consulting department indicates that Pattern focuses primarily on executing through its established platform and processes, rather than providing highly customized consulting solutions. Similarly, the lean Product team may signify a focus on incremental platform improvements rather than disruptive innovation, prioritizing stability and efficiency. The low headcount in Education indicates a focus on either self-service training or integration within the HR function.
pattern's employees by locations
Employee Count by Country
Total: 1,170 employees
Pattern demonstrates a globally distributed workforce, strategically concentrated in key markets to optimize its operational efficiency and market reach. Headquartered in the United States, the company maintains a significant operational footprint in India (450 employees), likely leveraging this region for technology development, customer support, and back-office operations due to cost efficiencies and a large talent pool. The presence of a substantial team in the United Kingdom (65 employees) and Serbia (82 employees) indicates the presence of European support hubs, potentially providing multilingual customer service and sales support for the European market. The Philippines (32 employees) is also a strong indicator of a scalable Customer Service operation. Smaller teams dispersed across countries like Australia, China, and the UAE likely provide localized support for brands operating in those regions or represent early-stage expansion efforts. The comparatively small employee count in Western Europe (Germany, Netherlands, Austria) suggests that while Pattern possesses a global reach, its primary focus remains on the North American and Indian markets, with significant potential for further expansion within Europe. The global workforce strategy reflects a strategic blend of domestic market leadership, cost-effective offshore operational hubs, and tactical footholds in key international markets relevant to the rapidly evolving e-commerce landscape.
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