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By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
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optimizely
Overview
Optimizely, a subsidiary of Episerver (now rebranded as Optimizely), is a leading Digital Experience Platform (DXP) provider, specializing in data-driven experimentation and personalization solutions. Operating within the SaaS industry, Optimizely empowers businesses to optimize their customer journeys through A/B testing, multivariate testing, content recommendations, and omnichannel personalization. The company holds a strong market position, competing with other established DXP vendors, by offering a robust platform that emphasizes agile experimentation and continuous optimization for marketers, product teams, and developers, helping them deliver relevant and impactful digital experiences at scale.
optimizely's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 11 |
Consulting | 39 |
Service | 135 |
Design | 6 |
Education | 7 |
Optimizely's departmental structure reflects a technology-centric organization heavily invested in product development and innovation, which aligns directly with its position as a DXP provider. The Technical department, comprising the largest segment of employees, underscores the critical importance of engineering, software development, and platform maintenance for a SaaS-based solution. This is further reinforced by a dedicated Research department focused on advancing Optimizely's technological capabilities and exploring emerging trends in experimentation and personalization. The substantial Sales department indicates a significant investment in acquiring new customers and expanding market reach, crucial for driving revenue growth in a competitive landscape. A strong Customer Service team ensures client success and retention, a key element of the subscription-based revenue model common in the SaaS industry. While Marketing and Product are vital for conveying value and shaping the platform, the larger Technical and Sales departments suggest a strategy focused on product excellence and aggressive market penetration. The presence of a Consulting department signifies a commitment to providing strategic guidance and implementation support to clients, enabling them to maximize the value derived from the DXP. The relatively lean Administrative, HR, and Finance departments suggest a streamlined operational structure designed to allocate resources efficiently towards core product development and revenue generation activities.
optimizely's employees by locations
Employee Count by Country
Total: 1,253 employees
Optimizely exhibits a global workforce distribution, strategically balancing domestic presence with international expansion to support its global customer base and leverage diverse talent pools. The United States, as the company's origin and a significant market for DXP solutions, accounts for the largest concentration of employees. Bangladesh represents a substantial offshore presence, likely serving as a hub for software development, technical support, and quality assurance, providing cost-effective scalability for Optimizely's technology operations. The significant presence in Sweden reflects the company's Episerver heritage and continued investment in a crucial European market. The United Kingdom and Germany signify Optimizely's commitment to servicing key European clients and expanding its market share within the region. The growing presence in Vietnam suggests an increasing reliance on Southeast Asian talent for software development and engineering expertise. The presence in Australia demonstrates a commitment to serving the Asia-Pacific market. The smaller teams scattered across numerous other countries highlight a global sales, support, and consulting network, enabling Optimizely to effectively engage with and serve clients worldwide. This geographically diverse workforce underscores Optimizely's commitment to being a global leader in the DXP space, leveraging both local expertise and centralized operations to drive growth and innovation.
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