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onesignal
Overview
OneSignal is a leading SaaS-based customer engagement platform that provides businesses with a comprehensive suite of tools to orchestrate and optimize omnichannel messaging strategies. Specializing in push notifications, email, SMS, and in-app messaging, OneSignal empowers its clients to personalize communication, automate marketing workflows, and analyze user behavior to drive engagement, improve retention, and increase conversions. Their platform caters to a broad spectrum of industries and company sizes, solidifying their position as a key player in the marketing automation and customer experience space, directly competing with similar platforms like Braze and Airship.
onesignal's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 1 |
Consulting | 2 |
Service | 10 |
Design | 2 |
Education | 0 |
OneSignal's department distribution clearly signifies a technology-centric SaaS organization with a strong emphasis on product development and customer acquisition. The substantial 'Technical' team, comprising nearly 40% of the workforce (63 employees), indicates a significant investment in engineering, platform maintenance, and continuous innovation—a necessity for maintaining a competitive edge in the rapidly evolving SaaS landscape. The second-largest department, 'Sales' (21 employees), highlights a proactive approach to revenue generation and market expansion, essential for sustained growth in a subscription-based business model. The 'Product' team (11 employees) plays a crucial role in shaping the platform's features and user experience, ensuring it remains relevant and user-friendly. Coupled with 'Marketing' (10 employees) and 'Customer Service' (10 employees), this structure suggests a balanced approach towards both acquiring and retaining customers. The relatively smaller size of support departments such as 'Administrative,' 'Finance,' and 'HR' indicates an efficient operational structure. The 'Other Department' category (15 employees) likely includes specialized roles crucial for data analysis, business intelligence, or emerging technological initiatives, further cementing OneSignal's commitment to innovation and data-driven decision-making. This distribution is typical for a scaling SaaS company where technical excellence and sales velocity are paramount.
onesignal's employees by locations
Employee Count by Country
Total: 145 employees
OneSignal's workforce distribution reveals a hybrid model characterized by a strong domestic presence in the United States coupled with strategic international expansion. The concentration of the majority of employees (120) in the United States suggests that it serves as the company's headquarters and primary operational hub. However, the significant presence in the United Kingdom (17 employees) signals a deliberate effort to establish a foothold in the European market, providing access to talent and serving as a gateway to EMEA. The presence in Singapore (5 employees) indicates an emerging focus on the Southeast Asian market, potentially leveraging the region's growing tech talent pool and burgeoning customer base. The scattered presence across Malaysia, Belgium, and Spain, with one employee each, likely reflects a strategy of remote hires or strategic talent acquisition to support specific market needs or bring in specialized expertise. This distributed model allows OneSignal to tap into diverse skill sets and address a global customer base while maintaining a robust core in the United States. The regional distribution further reinforces this, with a dominant presence in North America followed by a significant presence in Northern Europe and a smaller presence in Southeast Asia and Southern Europe, mirroring OneSignal's global market penetration strategy.
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