Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
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on24
Overview
ON24 is a leading provider of a cloud-based digital experience platform that empowers businesses, particularly in the B2B sector, to create and deliver engaging webinar, virtual event, and content experiences. Positioned as a key player in the digital marketing and sales enablement space, ON24's platform facilitates lead generation, drives brand awareness, enhances customer engagement, and accelerates sales cycles by providing tools for creating interactive and personalized digital experiences at scale. They operate within the competitive SaaS market, focusing on providing solutions that integrate seamlessly with marketing automation and CRM systems to deliver measurable results for their clients.
on24's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 13 |
Consulting | 7 |
Service | 45 |
Design | 3 |
Education | 0 |
Finance | 23 |
Management | 11 |
Hr | 6 |
Legal | 3 |
Marketing | 49 |
Medical | 0 |
Operations | 14 |
Department | 89 |
Product | 9 |
Management | 6 |
Estate | 0 |
Research | 7 |
Sales | 94 |
Technical | 84 |
Trades | 1 |
ON24 exhibits a workforce structure characteristic of a growth-oriented SaaS company with a strong emphasis on sales and technology. The Sales department (94 employees) and the Technical department (84 employees) constitute the largest segments, reflecting the dual imperatives of acquiring new customers and maintaining a robust and innovative technology platform. The significant 'Other Department' category (89 employees) likely encompasses specialized roles within product development, content creation, or potentially outsourced functions critical to delivering their comprehensive digital experience platform. Marketing (49 employees) holds a substantial presence, underscoring the importance of driving demand, generating leads, and positioning ON24 as a thought leader in the digital engagement market. A dedicated Customer Service team (45 employees) is vital for user satisfaction, platform adoption, and ensuring customer retention, all crucial for long-term SaaS success. Supporting functions like Finance (23), Operations (14), General Management (11), and Product (9) suggest a mature and scalable organizational infrastructure. The smaller Consulting (7), Project Management (6), HR (6), and Research (7) teams likely focus on strategic initiatives, continuous improvement, and expanding the platform's capabilities. The lean Administrative (13), Design (3), and Legal (3) teams suggest efficient resource allocation, with potentially some level of outsourcing for specialized tasks, reflecting a focus on core competencies and scalable operations. Overall, ON24's departmental distribution indicates a company strategically aligned to capitalize on the growing demand for digital engagement solutions, prioritizing sales effectiveness, technological innovation, customer support, and robust marketing efforts.
on24's employees by locations
Employee Count by Country
Total: 464 employees
ON24's global workforce distribution reveals a company with a strong North American foundation and expanding global reach. The United States (335 employees) is the primary operational base, reflecting its origin and core market. The United Kingdom (61 employees) represents a significant presence in Europe, likely serving as a hub for sales, support, and potential localization efforts within the EMEA region. The Asia-Pacific region is represented by a cluster of employees in Australia (13), Japan (8), Sri Lanka (6), and India (7), indicating a growing focus on these markets, potentially through direct sales, partnerships, or outsourced support. The presence in Spain (9) and Colombia (8) suggests a deliberate expansion into the Latin American market, driven by the increasing demand for digital engagement solutions in the region. The smaller presence in other European countries like Germany (1), France (1), Italy (2), and Belgium (1) likely reflects individual sales representatives or support roles catering to specific customer needs. The overall geographic strategy indicates a phased approach to global expansion, starting with a strong domestic presence, followed by expansion into key international markets such as the UK and Australia, and then selectively targeting other regions based on market opportunity and strategic partnerships. This distributed workforce enables ON24 to serve a global customer base while maintaining operational efficiency and leveraging local expertise.
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