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odeko
Overview
Odeko is a technology company operating within the competitive hospitality and SaaS (Software as a Service) sectors, providing a comprehensive mobile ordering and customer relationship management (CRM) platform tailored specifically for independent coffee shops and cafes. By equipping these businesses with tools to rival large chains, Odeko's key business focus is to empower them through online ordering, loyalty programs, and data-driven insights that enhance operational efficiency and foster stronger customer relationships. Given their employee count (approximately 200), Odeko occupies a scaling company position, demonstrating significant growth and a likely presence in key metropolitan areas with robust independent coffee scenes, such as New York City, where they originated.
odeko's headcount breakdown by department
| Department | HeadCount |
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While detailed departmental breakdowns are not explicitly provided, the workforce structure of Odeko, with a headcount around 200, suggests a balanced approach between technology, sales, operations, and product development. The fact that Odeko is fundamentally a tech company implies a significant technology department, likely comprising software engineers, product managers, and UX/UI designers focused on developing and maintaining the mobile platform, backend infrastructure, and data analytics capabilities. Simultaneously, a strong sales and marketing team is crucial for onboarding new coffee shop partners and driving user adoption. An operations and customer support department is essential to ensure smooth onboarding, ongoing support, and address any issues. Moreover, a product and data science team likely exists to continually improve the platform, analyze user behavior, and provide data-driven insights to partner cafes. Given their stage of growth, Odeko likely prioritizes both scaling their customer base (requiring a strong sales presence) and continuously improving their product (requiring significant investment in tech and product development). The balance between these departments reflects their business strategy of providing a robust, user-friendly platform that empowers independent coffee shops to thrive.
odeko's employees by locations
No employee data available
Although specific location data is absent, it is highly probable that Odeko's operations are primarily concentrated within the United States, given their focus on the independent coffee shop market, their origin in New York City, and the absence of documented international expansion. A regionally concentrated strategy is most likely employed, focusing on metropolitan areas with thriving independent coffee cultures, potentially including regions like the Northeast (especially New York City and Boston), the West Coast (specifically California and the Pacific Northwest), and select cities in the Midwest. This geographic strategy aligns with their business model, which prioritizes building a strong market presence in targeted regions before expanding further. Future growth may involve strategically targeting new cities with similar coffee shop density or expanding into states and regions based on market analysis and identified opportunities for independent coffee shop support.
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