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oddity
Overview
Oddity Tech, formerly known as Spoiled Child and publicly traded as ODD, is a pioneering consumer tech company revolutionizing the beauty and wellness industry. Operating primarily through a direct-to-consumer (DTC) model, Oddity leverages advanced technology, data science, and artificial intelligence to personalize the customer experience and develop innovative products. The company strategically builds and scales digital-first beauty brands, utilizing data-driven insights to optimize product development, marketing strategies, and customer acquisition efforts. As a disruptive force in the beauty market, Oddity's flagship brand, IL MAKIAGE, has gained significant traction through its technologically advanced virtual try-on experiences and personalized product recommendations, positioning the company as a leader in the personalized beauty space.
oddity's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 2 |
Consulting | 2 |
Service | 0 |
Design | 5 |
Education | 0 |
Oddity's department distribution underscores its core identity as a technology-driven beauty company. The significant investment in Technical (87 employees) and Product (34 employees) departments highlights a strategic commitment to developing proprietary technologies and data-driven product innovation. This allocation is crucial for maintaining a competitive edge in personalized beauty through AI-powered virtual try-on and recommendation engines, a hallmark of the IL MAKIAGE brand. The substantial Operations team (13 employees) reflects the complexity of managing a direct-to-consumer supply chain, fulfillment, and logistics globally. Supporting departments such as Design (5 employees), Marketing (8 employees), and Research (6 employees) ensure a cohesive brand experience, data-informed marketing campaigns, and continuous innovation in the personalized beauty space. The relatively lean functional support staff—in areas like HR, Education, and Customer Service—suggests a reliance on scalable technology solutions and automation to enhance efficiency and customer experience, aligning with their tech-first approach and focus on personalized customer experiences in the beauty and wellness sector.
oddity's employees by locations
Employee Count by Country
Total: 230 employees
Oddity's global workforce distribution indicates a strategic blend of leveraging international talent pools and maintaining a strong presence in key markets. The concentration of employees in Israel (73), Ukraine (67), and the United States (66) reveals a deliberate approach to accessing specialized skill sets. Israel likely provides access to a highly skilled technology workforce that is vital for developing and maintaining their AI-driven platforms. Ukraine likely serves as a strategic location for engineering and technical operations, offering a balance of talent and cost-effectiveness. The substantial presence in the United States aligns with its position as a primary market for their DTC beauty brands and reflects a commitment to understanding and serving the North American consumer base. Smaller teams distributed across Europe (Germany, Poland, UK, Portugal, Slovakia, Cyprus, Croatia, Serbia, Bosnia and Herzegovina) suggest a growing interest in the European market and the potential for future expansion. Minimal presence in Canada, Mauritius, and Argentina suggests nascent exploration or targeted operational activities. This globally distributed approach enables Oddity to tap into diverse talent pools, optimize costs, and establish a robust global footprint, aligning with its ambition to personalize beauty at scale.
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