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Multithread effectively and personalize outreach to convert deals faster
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Elevate social presence and drive business growth from social media
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Identify and prioritize high-intent leads, and improve sales effectiveness
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Find and connect with ICP attendees, and improve event outcomes
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moon active
Overview
Moon Active is a prominent mobile gaming company specializing in the development and publishing of highly engaging, free-to-play casual games. A key player in the mobile gaming industry, the company is renowned for its focus on social gameplay and innovative mechanics that drive high player retention and monetization. Their flagship title, Coin Master, exemplifies this strategy, consistently ranking among the top-grossing mobile games worldwide and demonstrating Moon Active's proficiency in creating viral, social-centric experiences.
moon active's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 12 |
Consulting | 4 |
Service | 30 |
Design | 267 |
Education | 3 |
Finance | 21 |
Management | 8 |
Hr | 69 |
Legal | 17 |
Marketing | 126 |
Medical | 3 |
Operations | 143 |
Department | 199 |
Product | 215 |
Management | 15 |
Estate | 0 |
Research | 147 |
Sales | 51 |
Technical | 671 |
Trades | 2 |
Moon Active's department distribution clearly indicates a technology-driven and product-focused business model, characteristic of a leading mobile game developer. The significant size of the 'Technical' department (671 employees) highlights the company's emphasis on in-house game development, software engineering, and infrastructure maintenance. The 'Design' department (267 employees) plays a crucial role in crafting visually appealing and engaging game experiences. Complementing these technical arms is a substantial 'Product' team (215 employees) dedicated to product management, game design, and feature development. The 'Research' department (147 employees) underlines their commitment to data-driven decision-making, analyzing player behavior and market trends to inform future game development and optimization. A robust 'Marketing' department (126 employees) is crucial for user acquisition, brand management, and promoting their games in a competitive market. While functions like 'Sales' (51 employees) and 'Customer Service' (30 employees) are present, their relatively smaller sizes compared to the core product and technology teams suggest that Moon Active primarily relies on organic growth driven by compelling gameplay and effective marketing, rather than direct sales initiatives or extensive customer support. The 'Operations' department (143 employees) ensures seamless game operations, platform scalability, and reliability. This structure confirms Moon Active's strategy of investing heavily in product innovation, technical expertise, and targeted marketing to sustain its position in the mobile gaming market.
moon active's employees by locations
Employee Count by Country
Total: 1,998 employees
Moon Active exhibits a geographically diverse workforce, yet its operations are heavily concentrated in Israel (1397 employees), which serves as the company's primary development and operational headquarters. The presence of a significant workforce in Ukraine (140 employees) and Poland (194 employees), as well as Lithuania (102 employees), suggests a strategic approach to leveraging skilled technical talent in Eastern Europe, likely for software development, quality assurance, and other technical roles, potentially benefiting from cost advantages. The smaller number of employees distributed across various other countries in Europe, Asia, and the Americas indicates a relatively limited physical presence outside of these core locations. Notably, the limited headcount in the United States (7 employees), a significant mobile gaming market, implies that Moon Active might be employing partnerships, remote marketing efforts, or focusing its US market efforts through its headquarters and other international offices. This distribution model suggests a hub-and-spoke arrangement, with Israel as the central hub and strategically located satellite offices in countries with access to technical talent pools and potential cost efficiencies. This allows for centralized control and coordination while benefiting from a global talent network, aligning with Moon Active's international presence and market reach in the competitive mobile gaming industry.
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