M

moloco

Overview

Total employees847
Departments20
Locations20

Moloco is a rapidly growing machine learning company specializing in programmatic advertising solutions within the AdTech industry. Leveraging its proprietary ML algorithms, Moloco offers a cloud-based Retail Media Platform and self-service advertising solutions aimed at empowering businesses, particularly app developers and e-commerce companies, to optimize their advertising spend, enhance user acquisition, and drive profitable growth. The company's focus on democratizing access to advanced advertising technology positions them as a disruptive force, enabling businesses to build in-house advertising capabilities without relying solely on traditional advertising platforms.

moloco's headcount breakdown by department

DepartmentHeadCount
Administrative
8
Consulting
4
Service
6
Design
10
Education
1

Moloco's department distribution unequivocally reflects a technology-centric business model. The Technical department, comprising 257 employees, forms the core of the organization, underscoring the critical role of engineering and software development in their machine learning-driven platform. The substantial 'Other' department (111 employees) likely houses specialized engineering and data science teams further supporting this assertion. This emphasis on technical expertise is complemented by a significant investment in Product (36 employees) and Research (16 employees), suggesting a commitment to continuous innovation and improvement of their advertising solutions. While the Marketing department (74 employees) is vital for driving market adoption and brand awareness, the Sales team (32 employees) is relatively smaller, indicative of a self-service platform model where technology and marketing efforts play a crucial role in customer acquisition and retention. Supporting functions such as HR (27), Finance (20), and Legal (7) provide essential operational support, while General Management (15), Operations (13), Project Management (13) and Design (10) enable efficient execution. This distribution aligns with their strategy of providing scalable, cloud-based solutions that empower clients to manage their advertising campaigns independently, minimizing the need for a large, traditional sales force.

moloco's employees by locations

Employee Count by Country

Total: 650 employees

337
United States
51.8%
148
South Korea
22.8%
50
United Kingdom
7.7%
31
India
4.8%
26
China
4.0%
26
Singapore
4.0%
9
Japan
1.4%
6
Germany
0.9%
4
Philippines
0.6%
3
Israel
0.5%

Moloco operates with a globally distributed workforce, strategically positioned to serve key advertising markets. The United States (337 employees) represents their largest employee base, indicating a strong focus on the North American market and likely housing a significant portion of their headquarters operations and core engineering teams. South Korea (148 employees) also represents a major hub, reflecting its importance as a technology and e-commerce hub, as well as potentially a significant center for engineering and development. The presence in Eastern Asia (183 employees), primarily driven by its Korean and Chinese operations, underscores their commitment to the rapidly growing Asian digital advertising market. A considerable foothold in Northern Europe (52 employees), particularly the United Kingdom (50 employees), along with a growing presence in Southern Asia (31 employees) and South Eastern Asia (32 employees) via India (31 employees) and Singapore (26 employees), demonstrates a strategic expansion into other key global markets. The presence in Germany (6), Japan (9), Israel (3) and other European countries, while smaller, likely represents regional sales, support, and engineering teams, enabling them to cater to local market needs and regulations. The absence of employees in Latin America and Africa may signal opportunities for future market expansion. Overall, the geographically diverse workforce enables Moloco to leverage global talent pools, support a worldwide customer base, and adapt their platform to diverse market dynamics, aligning with their mission to democratize access to advanced advertising technology on a global scale.

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moloco Headcount by Region & Department | Highperform AI