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miro
Overview
Miro is a leading SaaS provider of a visual collaboration platform designed to empower distributed teams. Their core product is an expansive online whiteboard environment facilitating brainstorming, strategic planning, agile workflows, and design thinking. Operating within the high-growth enterprise collaboration and remote work software market, Miro competes with solutions like Mural and Microsoft Whiteboard, carving out a strong market position with its intuitive user interface, extensive integration ecosystem, and a freemium business model that caters to both individual users and large enterprise clients. Miro's platform is instrumental in driving innovation and collaboration across diverse teams and organizations globally.
miro's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 25 |
Consulting | 12 |
Service | 101 |
Design | 27 |
Education | 9 |
The workforce composition at Miro indicates a technology-centric SaaS organization with a strong emphasis on product development and enterprise sales. The substantial technical team (576 employees, representing nearly 25% of the workforce) underscores Miro's commitment to platform innovation, scalability, and seamless integrations – all critical for a successful visual collaboration tool. The combined sales and customer service departments (251 and 101 employees, respectively) account for a significant portion of the headcount, reflecting a sales-driven go-to-market strategy focused on enterprise acquisition and customer success. The sizable Product (120) and Research (35) teams highlight a product-led growth approach. Marketing (91) and Project Management (35) further support brand awareness and enterprise deployments. The relatively large 'Other' department (319 employees) likely encompasses essential support functions like data analytics, security, compliance, and IT, indicative of a maturing SaaS company balancing innovation with operational robustness. This distribution suggests a balanced yet tech-heavy model where engineering drives core functionality, sales and customer success generate revenue, and supporting functions ensure reliable global delivery and adherence to regulatory requirements. This model aligns with the dynamics of the competitive enterprise SaaS landscape.
miro's employees by locations
Employee Count by Country
Total: 1,762 employees
Miro exhibits a strategically global workforce distribution with a strong European and North American concentration. The Netherlands, housing the largest employee cohort (671, approximately 29% of the total), serves as a significant hub for product development, engineering, and support functions, leveraging the region's robust talent pool and favorable business climate. The United States, with 413 employees (around 18%), is a key center for enterprise sales, marketing, and customer success, reflecting its importance as a major market. Germany (165) and the United Kingdom (119) serve as secondary European hubs facilitating regional sales and localized product development. Beyond these primary locations, Miro maintains a presence in over 50 countries across all continents, indicating a commitment to global reach. Significant employee presence in Japan (32), India (27), Australia (52) demonstrates a deliberate strategy to tap into diverse talent pools and serve key regional markets. The distribution also highlights growing investments in regions such as Southern Asia (33), South-Eastern Asia (18), and Western Asia (72) signifying expansion into emerging markets. This geographic footprint allows for 24/7 customer support, leverages a diverse skillset, and supports Miro's objective of becoming the leading visual collaboration platform for globally distributed teams. While the core operations are concentrated in Europe and North America, Miro’s expanding global presence reflects a strategy to capture growth opportunities in diverse markets worldwide.
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