Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
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madhive
Overview
Madhive is a rapidly growing, full-stack advertising technology company disrupting the traditional television advertising market. They specialize in providing a modern, modular platform for planning, targeting, activating, and measuring advertising campaigns across connected TV (CTV), linear TV, and digital video. With a strong emphasis on data-driven insights, transparent reporting, and advanced targeting capabilities, Madhive empowers advertisers and publishers to optimize their campaigns for maximum efficiency and ROI. Their focus on CTV and ATV solutions positions them as a key player in the rapidly evolving landscape of addressable TV advertising, competing with established players while offering a more flexible and transparent alternative.
madhive's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 4 |
Consulting | 5 |
Service | 16 |
Design | 5 |
Education | 0 |
Madhive's department distribution clearly illustrates a technology-first approach, reflecting their position as a leading ad tech company. The 'Technical' department, comprising the largest segment of the workforce with 55 employees, signifies a substantial investment in platform engineering, maintenance, and innovation. The 'Product' department, with 25 employees, highlights a commitment to continuous product development, feature enhancements, and user experience optimization, vital for maintaining a competitive edge in the dynamic ad tech market. A significant 'Customer Service' team of 16 employees underscores a dedication to client satisfaction, platform usability, and providing support to advertisers and publishers utilizing their solutions. A smaller 'Sales' team of 8 suggests a targeted sales strategy focusing on high-value accounts and strategic partnerships, potentially complemented by a strong product-led growth motion. A lean 'Marketing' department (8 employees) suggests a reliance on integrated marketing strategies, potentially including digital marketing, content marketing, and industry events, to drive brand awareness and lead generation. The relatively small size of 'Finance' (6 employees), 'HR' (7 employees), and 'Operations' (7 employees) indicates streamlined and efficient administrative functions, allowing the company to focus resources on its core technology and product offerings. This organizational structure emphasizes Madhive's core competency in technology development and its commitment to providing a user-friendly, effective platform within the advanced TV advertising space.
madhive's employees by locations
Employee Count by Country
Total: 183 employees
Madhive operates with a predominantly domestic workforce, with the majority of employees (174) based in the United States. This concentration indicates that their core operations, technology development, product management, and key client relationships are primarily focused on the U.S. market, the largest advertising market globally. The strategic presence of a small team in India (7 employees) likely leverages the talent pool for software development, testing, or support roles, potentially optimizing costs and accelerating innovation. The minimal presence in the Philippines (1 employee) and Argentina (1 employee) suggests limited global diversification, potentially representing individual remote workers or exploratory ventures. This geographic strategy reflects a deliberate focus on serving the mature and competitive US advertising market, requiring close proximity to key clients, partners, and industry trends, while strategically utilizing international talent to support key functions. It also suggests potential for future expansion into other key advertising markets as the company continues to grow.
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