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Multithread effectively and personalize outreach to convert deals faster
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Elevate social presence and drive business growth from social media
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Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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liveramp
Overview
LiveRamp is a leading data connectivity platform specializing in enabling brands, agencies, and publishers to securely and ethically leverage data for enhanced marketing and advertising effectiveness. Operating within the marketing technology (MarTech) sector, LiveRamp provides the infrastructure for data onboarding, identity resolution, and activation across various digital channels. Their focus is on privacy-centric data collaboration, positioning them as a critical player in the evolving landscape of omnichannel marketing where consumer privacy and data governance are paramount. They serve as a bridge connecting data silos and empowering businesses to deliver personalized customer experiences while adhering to stringent data privacy regulations, ultimately enabling data-driven decision-making and improved ROI on marketing investments.
liveramp's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 16 |
Consulting | 14 |
Service | 91 |
Design | 5 |
Education | 1 |
Finance | 36 |
Management | 31 |
Hr | 24 |
Legal | 23 |
Marketing | 49 |
Medical | 2 |
Operations | 39 |
Department | 228 |
Product | 52 |
Management | 21 |
Estate | 0 |
Research | 44 |
Sales | 149 |
Technical | 339 |
Trades | 0 |
LiveRamp's departmental structure clearly indicates a strong emphasis on technology and sales, which is characteristic of a high-growth, platform-based business model in the MarTech space. The substantial Technical department, with 339 employees, underscores the company's commitment to innovation, platform development, and data science. This robust technical team is essential for maintaining and improving their data connectivity platform, building new features, and ensuring the security and compliance of sensitive data. The Sales department, with 149 employees, is also significant, reflecting the importance of driving revenue growth and expanding their client base within the competitive marketing technology market. The presence of a large 'Other' department (228) suggests the existence of specialized teams focused on emerging technologies, data partnerships, or strategic initiatives that are integral to their market differentiation. Product (52) and Research (44) departments, while smaller, play a vital role in driving product innovation and staying ahead of industry trends. The Customer Service department (91) ensures customer satisfaction and platform adoption, which is crucial for retaining clients and generating recurring revenue. Departments like Marketing (49), Finance (36), HR (24), and Legal (23) are appropriately sized to support the core technology and sales functions, suggesting a lean and efficient operational structure. This distribution indicates that LiveRamp operates as a technology-driven company with a strong sales focus, aligned with their mission to provide a cutting-edge data connectivity platform to the MarTech industry.
liveramp's employees by locations
Employee Count by Country
Total: 1,164 employees
LiveRamp's global workforce distribution reveals a concentration of resources in North America, particularly in the United States, reflecting its origins and the maturity of the U.S. MarTech market. With 920 employees based in the U.S., the country serves as the primary hub for their operations, likely encompassing headquarters functions, core engineering, product development, and a significant portion of their sales and marketing teams. A substantial presence in the United Kingdom (81) and France (54) indicates a strategic focus on the European market, with these locations likely serving as key hubs for business development and customer support across the EMEA region. The smaller presence in countries like the Netherlands, Germany, Spain and Italy further supports their EMEA reach. LiveRamp's expansion into Asia, with notable teams in China (42), India (28) and smaller representations in Japan, Singapore and Australia demonstrates a commitment to capturing growth opportunities in the rapidly expanding Asian markets. This suggests that the company is actively pursuing international expansion to cater to the global needs of their clients. The relatively small number of employees in Latin America, consisting of just Mexico and Brazil, suggests that this region is either served remotely or represents a future growth area. This overall geographic distribution indicates a hybrid approach, with a strong domestic base supplemented by strategic international expansion into key markets to support global clients and drive future growth. The increasing presence in Asia underscores LiveRamp's commitment to tapping into emerging markets and catering to the evolving data connectivity needs of global brands.
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