Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
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iterable
Overview
Iterable is a leading growth marketing platform that empowers B2C brands to create highly personalized and effective marketing campaigns across various digital channels, including email, SMS, push notifications, in-app messaging, and direct mail. Operating in the competitive Software as a Service (SaaS) space, Iterable's core business focuses on providing marketers with a unified platform that leverages real-time data and AI-powered insights to orchestrate omnichannel experiences. Known for its robust segmentation, A/B testing, and advanced automation capabilities, Iterable aims to help businesses increase customer engagement, drive revenue growth, and build lasting customer relationships, positioning it as a key competitor to platforms like Braze, Salesforce Marketing Cloud, and Airship, particularly among high-growth and enterprise companies.
iterable's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 4 |
Consulting | 39 |
Service | 91 |
Design | 4 |
Education | 2 |
Iterable's department distribution highlights a strategic balance between technology innovation, customer acquisition, and customer success, indicative of a high-growth SaaS business model. The substantial technical team (123 employees) underscores a strong emphasis on platform development, maintenance, and innovation, reflecting Iterable's commitment to providing a cutting-edge marketing automation solution. A significant sales force (83 employees) demonstrates a clear focus on expanding their market share and acquiring new customers. The robust customer service team (91 employees) emphasizes the importance of customer satisfaction, onboarding, and retention – critical for the long-term success of a subscription-based SaaS company. The 'other' department (76 employees) likely encompasses specialized roles, such as data scientists, solutions engineers, and growth marketers focused on optimizing the platform and supporting enterprise clients. Marketing (30 employees) and HR (20 employees) are appropriately sized to facilitate growth and talent management. The consulting team (39 employees) suggests a focus on enterprise clients needing more advanced configuration and strategic advisory. Smaller teams in project management (6), design (4), education (2), and administrative (4) functions likely reflect a streamlined operational approach leveraging automation and partnerships. Finance (19 employees), legal (6 employees), operations (9 employees) and general management (7 employees) suggests a lean and efficient management model, optimizing for scaling within the competitive marketing technology sector.
iterable's employees by locations
Employee Count by Country
Total: 546 employees
Iterable's workforce distribution reveals a predominantly North American focus, with a strong concentration of employees in the United States (443 employees), demonstrating the importance of their home market. The significant presence in the United Kingdom (68 employees) and Portugal (14 employees) signals a strategic investment in serving the European market, likely encompassing sales, customer support, and engineering functions. The smaller presence in Australia (8 employees) supports the APAC region, and the emerging presence in countries like the Philippines (6 employees) and India (3 employees) likely indicates the potential for leveraging global talent pools, potentially for customer support, development, or operations. Overall, Iterable exhibits a primarily domestic-centric approach with growing international expansion, specifically focusing on the UK and broader European markets. While not exhibiting a heavily distributed global workforce, their strategic investments in key regions, especially the UK, demonstrate a calculated approach to international growth and market penetration, aligned with their ambition to support global enterprise clients and suggesting potential for further geographic expansion in the future.
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