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inmarket
Overview
InMarket is a leading location-based mobile advertising platform leveraging real-time location data and consumer behavior analytics to drive in-store traffic and sales for retailers, brands, and agencies. Operating within the competitive digital advertising landscape, InMarket distinguishes itself through its proprietary technology and focus on attribution, proving the effectiveness of its campaigns in driving tangible results for its clients. They provide solutions for precise mobile ad targeting and measuring the impact of digital advertising on offline sales, helping brands connect with consumers at the critical point of purchase and gain valuable insights into their customer base. They differentiate through their ability to provide verified visitation data, offering insights into how consumers interact with physical stores.
inmarket's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 5 |
Consulting | 2 |
Service | 1 |
Design | 7 |
Education | 0 |
Finance | 6 |
Management | 11 |
Hr | 5 |
Legal | 1 |
Marketing | 10 |
Medical | 0 |
Operations | 6 |
Department | 52 |
Product | 14 |
Management | 1 |
Estate | 0 |
Research | 38 |
Sales | 69 |
Technical | 41 |
Trades | 1 |
InMarket's departmental structure reflects a company heavily invested in technology and data-driven sales, critical for success in the mobile advertising industry. The largest department, Sales (69 employees), underscores the importance of direct client acquisition and revenue generation, while the significant Research (38 employees) and Technical (41 employees) divisions highlight the company's commitment to innovation and maintaining a competitive edge in location-based targeting and attribution technology. This concentration signifies a business model centered around developing and deploying advanced advertising solutions. The Product department (14 employees) suggests a focus on constantly evolving their offerings to meet changing market demands, supported by a Marketing team (10 employees) dedicated to brand awareness and lead generation. While smaller, the General Management (11 employees), Finance (6 employees), HR (5 employees), Administrative (5 employees), and Operations (6 employees) departments provide essential support functions, suggesting a lean and efficient approach to internal operations. The presence of departments like Design (7 employees) and Customer Service (1 employee) point toward a balanced approach focusing on user experience and client satisfaction, though customer service support appears to be centralized. The substantial "Other" category (52 employees) warrants further investigation; however, it could include data analysts, QA testers, or other specialized roles crucial to data-driven advertising platform. Overall, the company’s department allocation indicates a company with a strong emphasis on technical innovation, data analysis, and sales effectiveness within the digital marketing space.
inmarket's employees by locations
Employee Count by Country
Total: 270 employees
InMarket's workforce distribution reveals a strong North American focus, with a significant majority (252 employees) based in the United States. This reflects the company's primary market and headquarters location, suggesting that most core business functions, including sales, product development, and technology, are centralized within the US. The emerging presence in Latin America (9 employees) signals a potential growth strategy targeting the expanding mobile advertising markets in that region. This might involve building local sales teams, conducting market research, or tailoring product offerings to suit the specific needs of Latin American consumers. The presence of single employees in various other countries, including European and Southeast Asian nations, likely reflects a combination of remote workers, targeted market research activities, or the need for specialized technical expertise located abroad. These individual contributors may also be supporting clients operating in those regions, or performing very specific and niche roles. The small presence in Canada (4 employees) may be due to the close proximity and collaborative opportunities between the two countries. While InMarket demonstrates a global awareness and strategic international presence, its business remains overwhelmingly concentrated in the US, leveraging a primarily domestic workforce to drive its operations and maintain its competitive position. The future trajectory of InMarket's international expansion would significantly influence any potential redistribution of the workforce.
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