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gusto
Overview
Gusto, formerly known as ZenPayroll, is a leading Software-as-a-Service (SaaS) company headquartered in San Francisco, operating at the intersection of HR technology and fintech. It provides a comprehensive cloud-based platform designed to streamline payroll, benefits administration, HR functions, and compliance for small to medium-sized businesses (SMBs) in the United States. Gusto differentiates itself through its intuitive user interface, robust compliance features tailored to the complex US regulatory landscape, and a growing ecosystem of employee experience tools, positioning it as a key competitor against established players like ADP and Paychex, as well as newer, rapidly growing companies such as Rippling.
gusto's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 13 |
Consulting | 21 |
Service | 164 |
Design | 18 |
Education | 10 |
Finance | 174 |
Management | 20 |
Hr | 238 |
Legal | 48 |
Marketing | 46 |
Medical | 4 |
Operations | 132 |
Department | 493 |
Product | 114 |
Management | 15 |
Estate | 3 |
Research | 66 |
Sales | 202 |
Technical | 463 |
Trades | 8 |
Gusto's departmental distribution reflects a well-balanced organization geared towards both technological innovation and comprehensive customer support within the HR-tech SaaS space. A significant proportion of the workforce is dedicated to technical (approximately 13%) and product development (approximately 3%), underscoring Gusto's commitment to maintaining a competitive and evolving platform. The substantial investment in HR (approximately 6.5%) and Finance (approximately 4.8%) internally not only indicates a commitment to internal employee management but also signals the importance of payroll expertise – a core competency reflected in Gusto’s product. The healthy allocation to Sales (approximately 5.5%) and Customer Service (approximately 4.5%) ensures strong customer acquisition and retention, vital for a SaaS model targeting SMBs. Legal (approximately 1.3%) and Operations (approximately 3.6%) departments reflect the regulatory complexities inherent in payroll and benefits administration, indicating a commitment to compliance and efficient service delivery. The notable 'Other' category (approximately 13.5%) likely houses essential but cross-functional teams dedicated to data analytics, security, and internal tool development, indicating investments in data-driven decisions and platform integrity. Overall, the structure exhibits a strategic alignment, emphasizing a technology-driven core supported by robust operational, compliance, customer success, and internal excellence functions, effectively catering to the needs of SMBs in a highly regulated market.
gusto's employees by locations
Employee Count by Country
Total: 2,252 employees
Gusto's geographic footprint is primarily centered within the United States, where approximately 59% of its workforce is based, reflecting its strong focus on serving the US SMB market. While demonstrating a clear domestic concentration, Gusto has also strategically established a limited presence in other key regions. Canada and Turkey represent the next largest employee bases, likely serving as hubs for specific functions such as engineering, customer support, or localized market adaptation. The presence in the United Kingdom and Mexico, while smaller, suggests initial forays into expanding market reach or tapping into specialized talent pools. The single-employee outposts in various countries point to either remote worker arrangements, preliminary market scouting activities, or targeted specialist talent acquisition. This distribution indicates a 'domestic-first' strategy with measured international expansion, aligned with the complexities of payroll and benefits regulations that vary considerably across different countries. Instead of a widespread global presence, Gusto appears to be prioritizing deep expertise and market dominance within the US, while selectively establishing satellite teams in strategic locations to support localized customer support, conduct market research, and access specialized expertise without full-scale international expansion, showcasing a balanced approach between domestic strength and global awareness.
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