G

grover

Overview

Total employees325
Departments20
Locations21

Grover, also known as Grover.com, is a prominent online platform revolutionizing consumer access to technology by offering a diverse range of electronics, from smartphones and laptops to gaming consoles and smart home devices, through a flexible subscription-based rental model. Operating primarily in the consumer electronics and retail sectors, Grover targets tech-savvy and environmentally conscious consumers seeking a sustainable and cost-effective alternative to traditional ownership. With a strong focus on the European market, particularly Germany, Grover aims to disrupt the conventional electronics purchasing paradigm by providing accessible technology rentals, fostering circular economy principles and reducing e-waste through device refurbishment and reuse. The company positions itself as a leading player in the rapidly growing 'access over ownership' economy, catering to the increasing demand for flexible, short-term technology solutions.

grover's headcount breakdown by department

DepartmentHeadCount
Administrative
1
Consulting
1
Service
23
Design
5
Education
0

Grover's department structure clearly reflects the multifaceted nature of its subscription-based technology rental business. The significant investment in the Technical department (60 employees) underscores the platform's commitment to maintaining a robust and reliable online rental experience, handling device diagnostics, and potentially developing proprietary software for inventory management and customer interaction. The 'Other' department (57 employees) likely encompasses critical operational areas like logistics, warehousing, refurbishment, and inventory management, vital for handling the physical flow of rental devices. A substantial Finance team (39 employees) is crucial for managing subscription revenue, accounting for device depreciation, and handling financial risk associated with asset ownership. The Customer Service team (23 employees) plays a pivotal role in ensuring customer satisfaction, addressing inquiries, managing returns, and providing technical support. The Research department (17 employees) likely focuses on market analysis, understanding customer preferences, and optimizing the product catalog. The Marketing and Sales teams (16 employees each) are geared towards driving customer acquisition and expanding market reach. The smaller Product team (7 employees), relative to the Technical team, might suggest an emphasis on refining existing offerings and iterating on the current platform rather than aggressive new product development. Overall, the department distribution suggests a balanced approach, prioritizing technology, operational efficiency, customer experience, and sound financial management, aligning effectively with the demands of a high-volume, subscription-based rental service.

grover's employees by locations

Employee Count by Country

Total: 282 employees

195
Germany
69.1%
25
Spain
8.9%
16
United States
5.7%
11
Portugal
3.9%
6
United Kingdom
2.1%
4
Italy
1.4%
3
Poland
1.1%
3
France
1.1%
2
Armenia
0.7%
2
India
0.7%

Grover's geographic workforce distribution indicates a strategic focus on the European market, with a dominant presence in Germany (195 employees), likely serving as its headquarters and core operational center. The substantial presence in Spain (25 employees) suggests a deliberate expansion into the Southern European market. The presence of employees in other European countries like Portugal (11), United Kingdom (6), Italy (4) and France (3) reinforces its established foothold in the region. The North American presence, primarily in the United States (16 employees), signals a strategic initiative to penetrate this key market and establish a presence beyond Europe. The smaller clusters of employees in countries like Poland, Armenia, India, Bangladesh, and others suggest the utilization of outsourced support roles, access to specialized engineering talent, or localized customer service representatives supporting various language capabilities. This distributed team is important for managing a multilingual customer base and leveraging international talent. The geographic strategy demonstrates a regionally concentrated business model, with a strong emphasis on the European market, while simultaneously laying the groundwork for future international expansion, particularly into North America and potentially leveraging cost-effective resources from countries with emerging tech industries. The current distribution supports Grover's operational needs, customer service requirements, and strategic growth ambitions.

Want to stay ahead of grover's org changes?

Get alerts when hiring spikes or teams shift focus

Track changes vs. competitors

Spot warm GTM signals early

grover Headcount by Region & Department | Highperform AI