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goto
Overview
GoTo Group, a prominent technology conglomerate in Southeast Asia formed by the merger of Gojek and Tokopedia, operates a comprehensive multi-service platform, providing ride-hailing, e-commerce, and financial technology solutions. As a leading player in the region's digital economy, GoTo connects consumers and merchants through an integrated ecosystem, focusing primarily on the Indonesian market while expanding its reach across Southeast Asia. The company competes with other major regional and global tech companies by offering a diversified suite of services catering to the growing needs of the digitally-savvy consumer base in emerging markets.
goto's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 78 |
Consulting | 24 |
Service | 170 |
Design | 65 |
Education | 13 |
Finance | 182 |
Management | 32 |
Hr | 96 |
Legal | 63 |
Marketing | 190 |
Medical | 6 |
Operations | 298 |
Department | 1138 |
Product | 172 |
Management | 23 |
Estate | 2 |
Research | 168 |
Sales | 460 |
Technical | 788 |
Trades | 1285 |
The departmental distribution of GoTo reveals a strong operational and technological backbone, consistent with its multi-service platform business model. The substantial 'Trades' (1285) and 'Technical' (788) departments underscore GoTo's reliance on a vast network of drivers and delivery personnel and its commitment to in-house technology development and maintenance. The significant 'Operations' department (298) is essential for managing the complexities of ride-hailing, delivery services, and other logistics. The 'Sales' department (460) reflects a continuous drive to acquire new users and merchants. The considerable number of employees in 'Other Department' (1138) suggests the presence of various specialized teams dedicated to supporting platform operations. Departments such as 'Marketing' (190), 'Finance' (182), and 'Product' (172) support these core functions, indicating a balanced approach to customer acquisition, financial management, and product development. The lean numbers in 'Consulting' (24) and 'Project Management' (23) departments suggest a preference for internal expertise in these areas, emphasizing cost efficiency and alignment with company objectives.
goto's employees by locations
Employee Count by Country
Total: 5,245 employees
GoTo's global workforce distribution demonstrates a strong regional focus, primarily concentrated in Southeast Asia, with Indonesia accounting for the vast majority of its employees (4543). This aligns with its historical roots and core market stronghold in Indonesia. A significant presence in India (435) suggests a strategic outsourcing hub for technology development and customer support functions, leveraging cost-effective talent pools. Singapore (142) and Vietnam (81) represent other important Southeast Asian markets where GoTo is actively expanding. The minimal presence in other regions, such as Europe, North America, and Latin America, suggests limited market penetration or targeted exploratory activities. The presence in Australia and New Zealand is minimal, indicating limited expansion, while smaller teams in locations like China and the US likely support research, partnerships, or business development initiatives. Overall, GoTo's geographic strategy prioritizes dominance within its core Southeast Asian markets while leveraging the Indian talent market to drive innovation and operational efficiency.
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