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Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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maintainx
Overview
MaintainX is a rapidly growing provider of a mobile-first CMMS (Computerized Maintenance Management System) and EAM (Enterprise Asset Management) software platform designed to empower frontline workers and optimize maintenance operations. Targeting industries such as manufacturing, facilities management, hospitality, and retail, MaintainX differentiates itself through its user-friendly interface, accessible mobile application, and focus on digitizing workflows to drive efficiency and improve communication. They are competing with established players in the CMMS market by offering a modern, intuitive solution that caters specifically to the needs of deskless workforces, emphasizing ease of use and rapid deployment, ultimately aiming to become a leader in the mobile-first CMMS/EAM space.
maintainx's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 2 |
Consulting | 21 |
Service | 23 |
Design | 6 |
Education | 0 |
Finance | 16 |
Management | 7 |
Hr | 13 |
Legal | 1 |
Marketing | 16 |
Medical | 0 |
Operations | 13 |
Department | 56 |
Product | 18 |
Management | 3 |
Estate | 0 |
Research | 18 |
Sales | 177 |
Technical | 96 |
Trades | 0 |
MaintainX exhibits a strong, tech-enabled, sales-driven business model indicative of a high-growth SaaS company competing in the CMMS/EAM space. The substantial sales department, comprising approximately 27% of the total workforce (177 employees), underscores a significant investment in customer acquisition and market penetration, crucial for expanding their user base and revenue. A robust technical team (96 employees, ~15%) supports continuous product development, platform maintenance, and innovation, ensuring the platform remains competitive and addresses evolving customer needs. The consulting department (21 employees) further supports customer success by offering tailored implementation and optimization services. While the customer service department (23 employees) is present, its size relative to sales suggests a strategic focus on self-service resources and a proactive, solution-oriented approach to support. The presence of departments like Product (18), Research (18), Marketing (16), Finance (16), HR (13), and Operations (13) reflects a well-rounded organizational structure capable of sustaining rapid growth and enabling effective product evolution. A smaller administrative and legal function indicates a lean corporate overhead. The allocation to 'Other' department represents 56 employees, this larger unknown percentage indicates that those employees are in functions that need more development and strategic alignment or have the potential for future consolidation. Overall, the departmental structure strongly suggests a focus on acquiring customers and building and iterating on their core product, indicative of a growth-focused software company.
maintainx's employees by locations
Employee Count by Country
Total: 486 employees
MaintainX's workforce distribution reveals a strong concentration in North America, particularly in Canada (321 employees) and the United States (140 employees), which is indicative of their primary target market. This suggests a phased market entry strategy, focusing on achieving significant traction within North America before aggressively expanding globally. The presence of a smaller, yet notable, employee base in Argentina (14 employees) suggests a strategic focus on expanding into the Latin American market, potentially leveraging local talent to support growth in the region. The limited presence in other regions, including Europe (Portugal, Ukraine, Romania), and Asia (India, Vietnam, Singapore, Kazakhstan, Philippines), indicates early exploration of international talent pools and nascent market entry efforts. These smaller teams may be supporting specific functions or serving as initial points of contact for regional business development. The absence of employees in other key global markets suggests significant opportunities for future geographic expansion. The distribution mirrors their business development lifecycle which has them focused primarily on the North American market, but with exploratory activity elsewhere, which suggests a plan to grow internationally. The data suggests MaintainX is strategically prioritizing North America while cautiously exploring international markets, balancing the need for rapid growth with efficient resource allocation.
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