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getir
Overview
Getir is a leading pioneer in the ultra-fast grocery delivery sector, offering a mobile-first e-commerce platform that delivers groceries and essential items within minutes. Founded in Turkey, Getir disrupted traditional grocery shopping by emphasizing speed and convenience, catering to the on-demand needs of urban consumers. While initially focused on grocery delivery, Getir has expanded its offerings to include other retail categories, becoming a prominent player in the quick-commerce (q-commerce) landscape, competing with established grocery chains and other rapid delivery services across multiple international markets. While facing recent restructuring, Getir continues to leverage technology and a vast network of couriers to maintain its competitive edge.
getir's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 107 |
Consulting | 10 |
Service | 92 |
Design | 24 |
Education | 6 |
Getir's departmental structure strongly emphasizes operational excellence and technological innovation, vital for its ultra-fast delivery business model. With a substantial 'Operations' department comprising 449 employees, Getir prioritizes efficient logistics, warehouse management, and rapid delivery execution. The significant 'Technical' department, with 361 employees, underscores Getir's reliance on a sophisticated technology platform for real-time inventory management, route optimization, and seamless order processing. A strong 'Sales' team of 207 and a 'Marketing' department of 111 indicate a focus on customer acquisition, brand building, and market expansion. The 'Trades' department of 181 likely handles the maintenance and operational needs of Getir's physical micro-fulfillment centers (dark stores). While 'Finance' (89), 'HR' (50), and 'Legal' (14) departments are relatively smaller, they provide essential support functions. A 'Customer Service' team of 92 reflects a commitment to customer satisfaction. The 'Product' department (67) focuses on continuously improving the user experience and expanding Getir's service offerings. This distribution shows Getir is highly dependent on optimized operations and a sophisticated tech platform to make their quick delivery model successful, showing a strong and necessary blend of technical and operational talent.
getir's employees by locations
Employee Count by Country
Total: 2,240 employees
Getir's workforce distribution reveals a strategic approach to international expansion, originating from a strong base in Turkey (1590 employees). While the majority of its workforce is still in Turkey, Getir exhibits a clear focus on penetrating key European markets. Significant employee presence in Germany (132), the United Kingdom (126), Spain (96), Netherlands (95), France (61) and Italy (47), demonstrates a concentrated effort to establish a strong foothold in Western Europe. The relatively smaller, yet significant, presence in the United States (43) suggests an ongoing effort to expand into the North American market. The remaining employees are spread across various countries, indicating either initial market testing, remote teams, or specialized operations support. The limited presence in regions like Latin America, Africa, and much of Asia hints at a deliberate focus on more established markets with developed e-commerce infrastructure. The presence in the UAE, although limited (3), points to testing grounds for expansion to the Middle East. This geographic strategy reflects a calculated approach: solidifying a leading position in its home market before strategically expanding into key international regions, prioritizing Europe and North America to capitalize on the growing demand for rapid delivery services. While there has been contraction and pull out from certain markets, the legacy geographic dispersion showcases a previous global ambition.
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