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Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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fullstory
Overview
FullStory is a leading Digital Experience Intelligence (DXI) platform provider in the Software-as-a-Service (SaaS) sector, specializing in capturing, analyzing, and visualizing user interactions on websites and mobile applications. The company empowers businesses to understand user behavior, identify friction points, and optimize digital experiences to improve conversion rates, increase customer satisfaction, and drive revenue growth. By offering session replay, advanced analytics, and robust integrations, FullStory occupies a strong position in the competitive digital analytics market, primarily targeting mid-market and enterprise customers seeking actionable insights to enhance their online user journeys.
fullstory's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 1 |
Consulting | 4 |
Service | 33 |
Design | 2 |
Education | 0 |
Finance | 12 |
Management | 11 |
Hr | 14 |
Legal | 3 |
Marketing | 26 |
Medical | 0 |
Operations | 9 |
Department | 65 |
Product | 16 |
Management | 3 |
Estate | 0 |
Research | 2 |
Sales | 87 |
Technical | 86 |
Trades | 0 |
FullStory's department distribution indicates a balanced approach aligned with its SaaS business model and growth objectives. A robust Sales team (87 employees) signifies a strong focus on customer acquisition and revenue generation, complemented by a significant Technical team (86 employees) dedicated to developing, maintaining, and innovating its core DXI platform. The substantial Customer Service department (33 employees) underscores FullStory's commitment to customer success and retention, crucial for sustaining recurring revenue in the SaaS industry. The Marketing team (26 employees) plays a vital role in generating leads, building brand awareness, and driving demand for FullStory's solutions. The presence of a Product team (16 employees) ensures continuous improvement and expansion of the platform's features and capabilities, while the Operations team (9 employees) ensures smooth service delivery and scalability. The relatively large 'Other Department' category (65 employees) may encompass specialized roles such as data science, security, or dedicated support for specific enterprise clients, reflecting the complexity of the DXI platform and service offerings. The comparatively smaller Design team (2 employees) may indicate strategic partnerships or outsourcing arrangements. This departmental structure demonstrates a well-rounded strategy emphasizing product innovation, sales effectiveness, customer satisfaction, and scalable operations, all essential for sustained success in the DXI SaaS market. The relatively small administrative department (1 employee) suggests a lean and efficient organizational structure.
fullstory's employees by locations
Employee Count by Country
Total: 373 employees
FullStory's geographic distribution reveals a strategic blend of a strong domestic presence and expanding international reach. The United States serves as its primary operational hub, housing a significant majority of its workforce (302 employees), reflecting its origins and core market focus. However, the presence of employees in the United Kingdom (38), Canada (11), Australia (10), and Germany (6) signals a deliberate effort to penetrate key international markets with established SaaS adoption rates and demand for DXI solutions. The smaller teams in Singapore (3), India (1), New Zealand (1), and Bulgaria (1) suggest targeted investments in emerging markets or potential future expansion opportunities, potentially supporting sales, customer success, or development activities. The regional breakdown further reinforces this strategy, with notable concentrations in Northern America and Northern Europe, aligning with areas known for technology adoption and digitally mature businesses. The presence of a single employee in an 'unknown' location likely reflects remote work arrangements. Overall, FullStory's global workforce distribution reflects a pragmatic approach, prioritizing its core domestic market while strategically expanding into international regions with significant growth potential and a clear need for digital experience optimization solutions. This balanced approach enables FullStory to capitalize on global market opportunities while maintaining a strong operational foundation in its home market.
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