Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
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freestar
Overview
Freestar is a rapidly growing advertising technology company specializing in providing header bidding solutions and monetization strategies for digital publishers. Operating in the highly competitive ad tech landscape, Freestar empowers publishers to maximize their ad revenue through a combination of proprietary technology, strategic partnerships, and dedicated account management. Their focus extends beyond simple ad serving, encompassing holistic revenue optimization, yield management, and audience engagement strategies to create sustainable value for their publisher clients, positioning them as a key player in helping publishers navigate the complexities of the programmatic advertising ecosystem.
freestar's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 0 |
Consulting | 0 |
Service | 29 |
Design | 0 |
Education | 0 |
Freestar's departmental breakdown clearly reflects its position as a technology-driven service provider within the ad tech industry. The robust Technical department (32 employees) highlights a strong commitment to developing and maintaining sophisticated advertising platforms and innovative solutions. Complementing this technical strength is a significant Customer Service team (29 employees), indicating a client-centric approach where dedicated support and relationship management are paramount to retaining and growing their publisher network. The Sales (15 employees) and Marketing (12 employees) departments work in tandem to drive revenue and expand Freestar's market presence. The relatively lean Finance (8 employees), HR (8 employees), and Operations (6 employees) departments suggest an efficient operational model and a focus on scalability. The presence of Research (6 employees) and Product (4 employees) signifies ongoing efforts to innovate and enhance their product offerings. The 'Other' category (25 employees) could encompass account management roles closely tied to customer success or specialized ad operations functions. Overall, the department distribution showcases a tech-enabled service model prioritizing client success through technological expertise and dedicated support.
freestar's employees by locations
Employee Count by Country
Total: 152 employees
Freestar exhibits a geographically diverse workforce, with a clear concentration in North America, primarily the United States (89 employees), indicating its core market focus. The significant presence in the United Kingdom (18 employees) and Canada (14 employees) suggests a strong commitment to expanding within the developed English-speaking digital advertising markets. The presence in Brazil (10 employees) signifies an investment in the growing Latin American digital landscape. The strategic placement of employees in India (5 employees) likely supports software development, engineering, or customer support functions, leveraging cost-effective and highly skilled talent pools. The smaller teams distributed across Eastern Europe (Bulgaria - 8), Latin America (Argentina - 2), and other countries such as Ghana, Iraq, Costa Rica, Portugal, Honduras, and Spain reflects a strategy of tapping into specialized skills, establishing a global support network, or exploring new market opportunities. This geographically distributed workforce allows Freestar to provide localized support, operate across multiple time zones, and cater to the diverse needs of its global publisher base, positioning them as a truly international player in the ad tech industry.
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