Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
duolingo
Overview
Duolingo is a globally recognized leader in the online language learning space, leveraging a freemium model to provide accessible and gamified language education to millions of users worldwide. Operating within the education technology (EdTech) sector, the company's core focus is on delivering engaging language courses through its popular mobile app and website, supplemented by offerings in other subject areas like math and music. With a strong emphasis on user experience and pedagogical effectiveness, Duolingo has carved out a dominant market position, challenging traditional language learning platforms like Rosetta Stone and Babbel through its innovative approach and commitment to free access, while also offering a premium subscription for enhanced features.
duolingo's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 11 |
Consulting | 5 |
Service | 9 |
Design | 72 |
Education | 93 |
Finance | 22 |
Management | 18 |
Hr | 39 |
Legal | 3 |
Marketing | 74 |
Medical | 0 |
Operations | 61 |
Department | 245 |
Product | 74 |
Management | 29 |
Estate | 0 |
Research | 39 |
Sales | 18 |
Technical | 298 |
Trades | 5 |
Duolingo's departmental structure strongly reflects its position as a tech-driven EdTech company. The Technical department, with the largest headcount at 298 employees, underscores the importance of continuous innovation, platform development, and scalability in their business model. The substantial 'Other Department' (245 employees) likely represents specialized teams focused on emerging initiatives or areas where responsibilities are fluid, suggesting a dynamic and adaptable organization. The significant investment in Education (93 employees) and Design (72 employees) emphasizes the company's dedication to creating pedagogically sound and user-friendly learning experiences, crucial for user engagement and retention. The Marketing (74 employees) and Product (74 employees) teams are similarly sized, highlighting a balanced approach to user acquisition, product development, and market penetration. While functions like HR (39), Research (39), Operations (61), and Finance (22) are also represented, the comparatively smaller numbers in areas like Sales (18) and Legal (3) indicate a lean operational structure that prioritizes organic growth and digital distribution over traditional sales models, fitting with its freemium, digitally-native approach.
duolingo's employees by locations
Employee Count by Country
Total: 1,112 employees
Duolingo exhibits a globally distributed workforce strategy, anchored by a strong presence in the United States (791 employees) while maintaining a significant international footprint across numerous countries. This geographic distribution reflects a hybrid approach, combining a centralized operational base with localized expertise to cater to a global user base. The presence of substantial teams in Brazil (28), China (25), India (22), Spain (20), and the United Kingdom (21) indicates a strategic focus on high-growth markets and regions with significant language learning demand. The broad distribution across European countries like Germany (14), France (8), and Italy (7) suggests a strong emphasis on the European market and the linguistic diversity within the continent. The smaller, yet notable, presence of employees in various countries across Africa, Asia, and South America (e.g., Nigeria, Japan, Mexico) supports localization efforts, regional marketing initiatives, and a deeper understanding of the diverse cultural and linguistic nuances required to effectively tailor their product. This globally distributed model allows Duolingo to tap into diverse talent pools, gain regional insights, and ensure its platform remains relevant and engaging for learners across the globe, aligning perfectly with its mission of making language education accessible to everyone, everywhere.
Want to stay ahead of duolingo's org changes?
Get alerts when hiring spikes or teams shift focus
Track changes vs. competitors
Spot warm GTM signals early