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Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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cloudinary
Overview
Cloudinary is a leading, cloud-based media experience platform that enables brands to deliver visually engaging experiences across all digital channels. As a key player in the Software as a Service (SaaS) industry, Cloudinary offers a comprehensive suite of solutions for managing, transforming, optimizing, and delivering images and videos at scale. Their business focus centers on providing a robust, scalable, and developer-friendly platform that simplifies complex media workflows, empowering organizations to enhance user engagement, improve website performance, and accelerate time-to-market. They hold a strong market position by catering to a diverse range of customers, from small businesses to large enterprises, providing them with tools to effectively manage their visual assets and create compelling digital experiences.
cloudinary's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 2 |
Consulting | 4 |
Service | 19 |
Design | 6 |
Education | 2 |
Cloudinary's department distribution strongly indicates a technology-driven organization with a balanced approach to sales and customer support, typical of a successful SaaS business. The substantial 'Technical' department (120 employees) underscores the company's commitment to continuous innovation and maintaining a robust, scalable platform. The sizable 'Other Department' category (82 employees) likely encompasses specialized engineering roles, such as DevOps and QA, crucial for ensuring the reliability and performance of their complex cloud-based services. The significant investment in 'Sales' (36 employees) and 'Marketing' (20 employees) reflects their aggressive customer acquisition strategy in a competitive market. A dedicated 'Customer Service' team of 19 highlights the importance Cloudinary places on user satisfaction and retention, essential for long-term growth in the SaaS sector. The 'Product' (15 employees) and 'Research' (14 employees) departments are indicative of an ongoing effort to expand their product offerings and maintain a competitive edge through technological advancement. While smaller, the 'Finance,' 'HR,' and 'Legal' departments are appropriately sized for a company of this scale, supporting the core business functions. The relatively small 'Consulting' team (4 employees) likely means they rely on robust self-service documentation and online support resources, possibly supplemented by partner implementations.
cloudinary's employees by locations
Employee Count by Country
Total: 373 employees
Cloudinary exhibits a globally distributed workforce, although heavily concentrated in the United States (112 employees) and Israel (184 employees), reflecting the company's origins and strategic locations for technology development and innovation. The United Kingdom (47 employees) represents a significant presence in the European market, likely supporting sales, marketing, and customer success efforts for that region. The smaller presence in other European countries like Poland (13), France, Belgium, Portugal, Hungary, and Andorra suggests a targeted expansion strategy within Europe, potentially focusing on specific skill sets or market opportunities. Singapore (6 employees) indicates an emerging presence in the Asia-Pacific region, crucial for serving a growing global customer base. The presence of employees in Mexico, Kenya, India, North Macedonia, and Canada, while small in number, suggests a distributed workforce model leveraging remote talent or supporting regional sales and customer support activities. This geographic distribution aligns with Cloudinary's business model as a global SaaS provider, requiring a strong technical base in key technology hubs like the US and Israel, combined with a presence in strategic markets to support sales, marketing, and customer success operations worldwide.
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