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Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
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braze
Overview
Braze is a comprehensive customer engagement platform designed to facilitate personalized and cross-channel communication between brands and consumers. As a significant player in the marketing technology (MarTech) sector, Braze offers a suite of tools encompassing mobile marketing, email marketing, in-app messaging, and web personalization to enable businesses to create orchestrated and data-driven customer journeys. Their platform empowers marketers to enhance customer loyalty, drive revenue growth, and optimize marketing spend by leveraging real-time data, advanced segmentation, and AI-powered personalization. Braze competes with major marketing cloud platforms like Salesforce Marketing Cloud and Adobe Marketing Cloud, as well as other specialized engagement platforms, positioning itself as a modern, agile solution for businesses seeking to build direct and lasting relationships with their customers.
braze's headcount breakdown by department
| Department | HeadCount |
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With an employee count of approximately 2104, Braze's workforce structure likely reflects a balanced approach, leaning towards technology and sales, which is typical for a SaaS-based customer engagement platform. A substantial technology department, encompassing engineering, product development, and data science, is crucial for continuous innovation, platform scalability, and the development of new features that differentiate Braze in the competitive MarTech landscape. Given the complexity of their platform and the need for ongoing enhancements, a significant investment in technology is expected. Simultaneously, a robust sales and marketing organization is essential for acquiring new customers and expanding market share. This suggests a considerable portion of the workforce is dedicated to sales, pre-sales, and marketing functions. Furthermore, a well-staffed customer success and support team is vital for onboarding clients, providing ongoing assistance, and ensuring customers maximize the value of the Braze platform. This area is likely a significant investment to drive customer retention and satisfaction. We can also expect a professional services component responsible for helping larger enterprise clients customize the platform and integrate it with their existing systems. Finally, core corporate functions, including finance, HR, legal, and operations, provide the necessary infrastructure to support the company's growth. The relative proportions of these departments are crucial; for instance, a large tech department signals continued investment in product improvement and innovation, while a substantial sales and marketing team indicates an aggressive growth strategy. The overall structure demonstrates a focus on technology, customer acquisition, and customer retention, aligning with the SaaS model's emphasis on long-term customer relationships and continuous product improvement.
braze's employees by locations
No employee data available
While specific country-level employee data is unavailable, Braze likely maintains a global presence, driven by the nature of its business as a customer engagement platform serving clients worldwide. It is plausible that Braze's initial market penetration was strongest in North America, given the origin of many MarTech platforms. Therefore, a significant portion of their workforce may be based in the United States, potentially concentrated in major technology hubs like New York City (where Braze is headquartered) and San Francisco. Given the increasing demand for customer engagement solutions in other regions, it is probable that Braze has expanded its operations to Europe and Asia-Pacific. This expansion likely involves establishing offices and hiring local teams in key markets, such as London, Paris, and Frankfurt in Europe, and Singapore, Sydney, and Tokyo in Asia-Pacific. The rationale behind this strategy is to provide localized support, cater to regional nuances, and capitalize on growth opportunities in these markets. The actual geographic distribution of Braze's workforce likely reflects the company's sales and marketing efforts in different regions, with offices strategically located in areas where they have a significant customer base or are actively pursuing new business. Analyzing their revenue distribution per region would provide valuable insights into the effectiveness of their global expansion strategy and the relative importance of each market to their overall business performance. It would be surprising if they were not present in multiple continents given their market position.
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