B

bolt

Overview

Total employees13449
Departments20
Locations75

Bolt, formally known as Bolt Technology OÜ, is a prominent European mobility platform aggressively challenging the transportation status quo across Europe and Africa. Operating as a comprehensive 'mobility-as-a-service' (MaaS) provider, Bolt's offerings extend beyond traditional ride-hailing to encompass car-sharing, e-scooter rental, and e-bike sharing services. Their core business focus lies in leveraging technological innovation to connect riders with various transportation options, optimizing routes for efficiency and affordability. By directly competing with established players like Uber and traditional taxi services, Bolt positions itself as a key disruptor in the urban transportation sector, striving to become the leading mobility super-app by providing a seamless and diversified transportation experience.

bolt's headcount breakdown by department

DepartmentHeadCount
Administrative
56
Consulting
11
Service
206
Design
32
Education
15

Bolt's department distribution reveals a company strategically balanced between technological innovation and robust operational execution. While a substantial Technical team (544 employees) underscores Bolt's commitment to platform development, algorithm optimization, and technological advancements within the mobility space, the significantly larger Operations (660 employees) and Trades (906 employees) departments signify a strong emphasis on managing a diverse and rapidly growing fleet of vehicles, ensuring service availability, and maintaining operational efficiency. This highlights the hybrid nature of Bolt's business model, requiring not only a cutting-edge technology platform but also a well-managed and localized operational infrastructure. The presence of sizable Customer Service (206 employees), Sales (341 employees), and Marketing (164 employees) teams demonstrates Bolt's focus on customer acquisition, retention, and market penetration, crucial in a highly competitive ride-hailing and micro-mobility landscape. This balanced workforce structure suggests that Bolt is not solely a tech-driven company but a service-oriented organization that prioritizes efficient operations and customer satisfaction to achieve sustainable growth in its target markets.

bolt's employees by locations

Employee Count by Country

Total: 4,279 employees

1088
Estonia
25.4%
476
South Africa
11.1%
273
Germany
6.4%
271
Poland
6.3%
264
Romania
6.2%
231
Nigeria
5.4%
163
United Kingdom
3.8%
152
Portugal
3.6%
131
Ghana
3.1%
97
Kenya
2.3%

Bolt's global workforce distribution reflects a calculated expansion strategy, prioritizing high-growth markets and regions with favorable regulatory environments. While maintaining a strong presence in Europe, particularly in Estonia (1088 employees) where the company originated, Bolt demonstrates a strategic focus on emerging economies in Africa and Eastern Europe. The significant employee numbers in South Africa (476), Nigeria (231), Ghana (131), and Kenya (97) indicate a deliberate investment in the African continent, leveraging the increasing demand for accessible and affordable transportation solutions. Similarly, the substantial workforce in Eastern European countries like Romania (264), Poland (271), and Ukraine (70) suggests a focus on capturing market share in regions with lower operating costs and growing urbanization. Despite operating in Western European countries like Germany (273), the United Kingdom (163), and France (50), the relatively smaller employee numbers suggest a selective approach, potentially focusing on specific city-level operations or strategic partnerships. This geographic strategy allows Bolt to capitalize on diverse regulatory landscapes, tailor its services to local market needs, and establish a strong foothold in regions with significant growth potential, solidifying its position as a global player in the evolving mobility sector. The presence in smaller numbers across a wide array of countries indicates a constant lookout for growth opportunities, acting more like 'footholds' which can quickly be expanded upon as needed.

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bolt Headcount by Region & Department | Highperform AI