Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
backbase
Overview
Backbase is a leading fintech company providing a comprehensive digital banking platform that empowers financial institutions to deliver exceptional customer experiences across all channels. They operate primarily in the financial services industry, focusing on providing a unified platform for creating, managing, and optimizing digital banking journeys. Backbase's market position is as a key strategic partner for banks and credit unions undergoing digital transformation, offering a flexible and scalable solution that competes with both custom-built systems and other platform providers.
backbase's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 6 |
Consulting | 23 |
Service | 20 |
Design | 47 |
Education | 14 |
The departmental structure of Backbase strongly indicates a technology-centric business model. The dominance of the Technical department, comprising a significant majority of the workforce, underscores the company's core strength in software development and engineering – essential for delivering a complex digital banking platform. The substantial investment in Research and Product development reflects a commitment to innovation and maintaining a competitive edge in the rapidly evolving fintech landscape. The Design team's size points to an emphasis on user experience, a critical differentiator for digital banking solutions. While Sales, Consulting, Customer Service, Marketing, and Project Management are present, their relative size suggests a model where technical prowess and product excellence are paramount, supported by customer-facing teams to drive adoption and ensure client success. The 'Other department' group (206 employees) requires further investigation to understand its function, but it potentially includes specialized roles aligned with niche areas of digital banking or emerging technologies. The overall department distribution is characteristic of a platform-as-a-service (PaaS) company in the fintech sector, where technological innovation and robust product engineering are key drivers of value and growth.
backbase's employees by locations
Employee Count by Country
Total: 1,685 employees
Backbase exhibits a truly global workforce distribution, reflecting its international client base and strategic approach to talent acquisition. While originating from the Netherlands (541 employees), which remains a significant operational hub, the company has strategically expanded its presence across key regions. India (384 employees) serves as a major center for technology development and support, leveraging the country's vast pool of skilled engineers. The United States (120 employees) and the United Kingdom (117 employees) represent strong commitments to the core Western markets and customer-facing operations. Poland (193 employees) is also a large tech center likely driven by access to talent and cost efficiencies. The presence in Mexico (78 employees), Vietnam (34 employees), and Singapore (27 employees) suggests a growing focus on emerging markets and regional support hubs in Asia and Latin America. The smaller teams distributed across numerous other countries (e.g., Canada, Spain, United Arab Emirates) likely support localized sales, consulting, and customer success initiatives. This globally distributed workforce enables Backbase to provide 24/7 support, cater to diverse regional requirements, and leverage talent pools across the globe, aligning with its position as a leading global provider of digital banking solutions. The company's ability to attract talent from various regions enables it to cater to local market requirements while maintaining a global perspective.
Want to stay ahead of backbase's org changes?
Get alerts when hiring spikes or teams shift focus
Track changes vs. competitors
Spot warm GTM signals early