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Multithread effectively and personalize outreach to convert deals faster
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Elevate social presence and drive business growth from social media
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Identify and prioritize high-intent leads, and improve sales effectiveness
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Find and connect with ICP attendees, and improve event outcomes
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applovin
Overview
AppLovin Corporation is a prominent player in the mobile app technology sector, providing a comprehensive suite of tools and services for app developers. They specialize in facilitating user acquisition, app monetization, and data-driven analytics, primarily catering to the mobile gaming and broader app ecosystem. AppLovin holds a strong market position, particularly known for its mediation platform MAX, which optimizes ad revenue, and its strategic acquisitions, which have expanded its capabilities in areas like in-app bidding and creative automation. They operate in the competitive landscape of mobile advertising, striving to connect developers with the right users and maximize their app's potential.
applovin's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 6 |
Consulting | 4 |
Service | 4 |
Design | 39 |
Education | 1 |
AppLovin's department distribution showcases a clear emphasis on technology and revenue generation, reflecting its core business as a mobile marketing and app monetization platform. The largest departments, Technical (156) and 'Other Department' (140, likely containing specialized engineering and product teams), underline the company's commitment to innovation and platform development. The significant investment in Research (41) suggests a data-driven approach to enhancing its advertising algorithms and user acquisition capabilities. The strong presence of Design (39), Marketing (37), Sales (33) and Finance (35) departments demonstrates a balanced approach to acquiring users, monetizing apps, and managing the company's financial health. While smaller, the HR (23) and Operations (23) teams are crucial for supporting this growth. The relatively small sizes of Administrative (6), Consulting (4), and Customer Service (4) suggest efficient operations achieved through automation and a reliance on the core tech and sales expertise for customer support. Overall, the departmental structure indicates a tech-heavy, data-driven, and strategically balanced organization aligned with its mission to empower app developers through sophisticated marketing and monetization solutions.
applovin's employees by locations
Employee Count by Country
Total: 603 employees
AppLovin's global workforce distribution reveals a hybrid model: a strong domestic base in the United States (378 employees) combined with strategic international expansion. While the US serves as the headquarters and primary innovation hub, the significant presence in Germany (64) and China (39), followed by Canada (34) and Israel (25), indicates a targeted approach to key global markets. The employee count in China highlights AppLovin's recognition of the importance of the Asian mobile market. Furthermore, the presence in Singapore (11) and Japan (6) confirms their commitment to the wider Asian region. The diverse, albeit smaller, presence in various European countries, South America, and smaller representations in Africa suggest a broader international outreach to support global clients and tap into emerging market opportunities. This geographically diverse approach, characterized by a strong US base and strategic outposts in key international markets, aligns with AppLovin's business model of serving app developers worldwide and acquiring global talent. It positions them to effectively support users across diverse regions and capture opportunities in both developed and emerging economies.
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