Sprout Social vs. Later

How do Sprout Social and Later compare against each other? And what features does Highperformr provide?

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Sprout Social and Later: What They Offer

When comparing Sprout Social and Later, it's clear both have strong suits. Sprout Social shines with its comprehensive analytics and social listening tools, supporting a wide range of platforms. It’s perfect for in-depth social management.

Later, on the other hand, focuses on visual planning and scheduling, offering a user-friendly way to maintain an engaging feed. Ideal for those prioritizing aesthetics and efficiency.

What is Highperformr?

Highperformr simplifies and streamlines social media management with the power of AI. It empowers users to effortlessly analyze, generate, and schedule content, catering to the needs of entrepreneurs and larger businesses seeking to maximize their impact on social media.

Let’s compare features, pricing, reviews, advantages, and disadvantages of Sprout Social vs. Later, and assess why Highperformr stands out as a superior option.

So what are these?

What is Sprout Social?

Sprout Social empowers teams to connect with audiences efficiently through streamlined workflows and real-time collaboration. It offers insights for strategic decisions, enhancing business impact from social media at scale.

What is Later?

Later focuses on visual content planning, making it easier to create appealing social media feeds. It offers scheduling, insights, and content curation tools, ideal for engaging audiences with a consistent aesthetic.


Highperformr vs. Sprout Social vs. Later

Discover the Highperformr difference and see how Highperformr stands out from the crowd — compare features and start your journey today.

Scheduling & Publishing of posts

Able to replace tweet after scheduling a tweet

Unlimited Posts
Not able to create Thread posts

Unlimited posts
Not able to create Thread posts

Connected X Accounts

Manage 1 X account. Multiple social accounts coming soon

Unlimited social profiles

Multiple accounts


Advanced Analytics:

  • Follower Trend
  • AI coach insights
  • Recent post insights
  • Top engagement posts
  • Media engagement
  • Account engagement
  • Post consistency tracker
  • Follower Gain v/s loss tracker
  • Engagement trends
  • Top Posts & Replies
  • Cross network profile, post, tag
  • X Trends & keywords
  • Twitter paid performance
  • Competitor performance
  • Tweet performance
  • Profile growth
AI Capabilities
  • Unlimited AI post suggestions
  • Auto-generated tweet templates
  • Dedicated AI coaching page to get more personalised posts generated
  • Able to change the tone
  • Able to generate 3 options for a post
  • Able to generate AI post only above 10 characters
  • Able to create post
  • Content ideas and caption writer
  • Only 3 types of tone
Longform Post

Allows creation for clipboard posting

Able to generate

Not able to generate


Coming soon

  • Bitly
  • Canva
  • Dropbox
  • Google drive
  • Tableau
  • Zendesk
  • Slack
  • Dropbox
  • Adobe
  • Zapier
  • Slack
Editing & Drafts
  • Unlimited Drafts
  • AI Generated Tweets
  • Unlimited Tweet Threads
  • Customised Drafts
  • Create a duplicate draft
  • Preview how a post displays before publishing
  • Add draft to activity
  • Unlimited and customised Drafts
  • No AI Drafts
Engagement & Automations
  • Auto Repost
  • Delay thread
  • Autopilot for post ideas
  • Cross-publishing - coming soon
  • Assigning cases
  • Export logs
  • Mention(@) while creating a post
  • Scheduling and queuing
  • Automated reports monitoring
  • Inbox automation
  • Social listening alerts
Teams & Collaboration
  • Individual user
  • Teams coming soon
  • Team conversation on a post
  • Set user permissions
  • Simple approval process
  • Team collaboration
  • Task management
  • Content calendars
  • Prioritizing work
  • Meeting deadlines
  • Content creation
Other Social Channels Supported

LinkedIn coming soon.

  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn

Reviews of Sprout Social


  1. Unified Message Management: Sprout Social streamlines company mentions across platforms into one inbox, enhancing efficiency.
  2. Robust Scheduling and Analytics: The platform offers extensive features for scheduling content, tracking campaigns, and analyzing sentiment.
  3. Smart Inbox Features: Sprout Social enables advanced filtering, VIP lists, sentiment scoring, and tagging for better message management.
  4. User-Friendly Interface: The platform simplifies publishing across channels and pre-scheduling work, making daily tasks more manageable.


  1. Inefficient Tagging on Facebook: Some users have reported that tagging accounts can be slow and uncertain, requiring double-checks for accuracy.
  2. High Cost: The platform's pricing may be prohibitive for newcomers or those with limited budgets. Premium features and user limits come at a significant cost, demanding a substantial budget.
  3. Limited CRM Integrations: The platform would benefit from more integrations with customer relationship management systems.
  4. Lack of Significant UI Updates: Some users find the interface outdated, with a need for more frequent and substantial upgrades.

Reviews of Later


  1. Efficient Scheduling: The platform allows bulk scheduling of posts for weeks or months in advance, optimizing workdays.
  2. Scheduling Across Platforms: Later supports scheduling across multiple social platforms, except YouTube.
  3. Visual Content Planning: Later excels in visualizing marketing efforts through its efficient and quality-oriented post planner.
  4. Innovative Features: The platform offers best posting time prompts, AI caption assistance, and useful hashtag suggestions.


  1. Paid Tier Restrictions: Paid tiers restrict the number of social media accounts that can be connected.
  2. Free Version Constraints: The free version often requires users to reconnect their social media accounts, disrupting the workflow and making the process tedious.
  3. Scheduling Challenges: Later lacks flexibility in unscheduling posts or reusing images for new posts.
  4. Steep Price Increase for Paid Plans: Upgrading to a paid account comes with a significant cost jump.

Sprout Social vs. Later: Scheduling and Publishing Capabilities Comparison

Sprout Social's scheduling tools go beyond basic post scheduling. With features like ViralPost and optimal send times, the platform ensures that your content reaches the maximum audience engagement.

Later excels in visual planning with its content calendar. Users can schedule posts with ease, and the platform's Auto Publish feature simplifies the process, saving time for content creators.

Sprout Social vs. Later: Analytics Capability Comparison

Sprout Social is renowned for its in-depth analytics and reporting features. It provides comprehensive data insights that help you understand your audience, track engagement rates, and measure the performance of your content.

In contrast, Later focuses on visual content planning and scheduling, with analytics that are more tailored to tracking post performance and optimizing your content strategy based on engagement metrics. While it may not offer the same depth of analytics as Sprout Social, Later excels in providing actionable insights that are easily digestible and implementable.

Sprout Social vs Later: Social Media Collaboration Capability Comparison

Sprout Social shines in team collaboration, offering features like task assignment, approval workflows, and a shared content calendar. Ideal for businesses with a collaborative social media strategy.

Later facilitates collaboration with team members, albeit with a more streamlined approach. It's perfect for smaller teams looking for effective communication within the platform.

Pricing Comparison: Sprout Social vs. Later

Sprout Social and Later offer different pricing plans tailored to various user needs, from individuals to large enterprises.

Sprout Social:

Sprout Social's pricing plans are as follows:

  1. Standard: Priced at $249 per month for 1 user (billed annually), the Standard plan provides a solid foundation for social media management. Additional users can be added for an extra $199 per month each.
  2. Professional: At $399 per month for 1 user (billed annually), the Professional plan offers advanced features for social media management. Additional users can be included for an extra $299 per month each.
  3. Advanced: Geared towards extensive social media management needs, the Advanced plan is priced at $499 per month for 1 user (billed annually). Additional users can be incorporated for an extra $349 per month each.
  4. Enterprise: This custom-built plan is designed to meet specific business needs, offering tailored implementation and onboarding to ensure teams are up and running quickly.


Later's pricing plans (billed yearly) are as follows:

  1. Starter: Starting at $16.67 per month, this plan is designed for individuals and includes 1 Social Set & User per month.
  2. Growth: The Growth plan starts at $30 per month, and it is ideal for small teams. It encompasses 3 Social Sets & Users per month, along with collaboration tools for creators and brands, as well as team and brand management tools.
  3. Advanced: Geared towards growing teams, this plan starts at $53.3 per month and includes 6 Social Sets & Users per month. Additionally, the Advanced plan offers live chat support, a feature not available in the other plans.
why highperformr

Advanced Analytics & AI Powered Content Customization

Highperformr provides cutting-edge analytics, AI-powered content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social engagements and optimizing your online presence.

ai analytics

Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.

ai settings

Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.

Our Verdict


Highperformr excels in Advanced Analytics and AI-Driven Content Creation with unparalleled capabilities, including Follower Trend, AI coach insights, and Engagement trends.

Sprout Social excels with its comprehensive suite of social media management tools, encompassing robust analytics, publishing, and listening capabilities.

Later excels in social media management, offering advanced features scheduling and content-sharing features.

Sprout Social stands out as a comprehensive, albeit premium-priced, social media management platform, akin to a high-end gym with every piece of equipment you could imagine. Starting at a higher price point, it caters to businesses seeking a full suite of features right from the get-go, including an all-in-one social inbox, publishing, scheduling, and basic analytics.

However, for smaller businesses or individual creators, the extensive features and high cost might be excessive, making Later a more cost-effective option. Sprout Social is ideal for those willing to invest in a luxury experience, while Later suits those looking for practicality and scalability.

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