SocialPilot vs. Buffer
How do SocialPilot and Buffer compare against each other? And what features does Highperformr provide?
Overview
SocialPilot and Buffer: What They Offer
SocialPilot is a comprehensive social media management tool designed for creating and scheduling content across various platforms. It also provides detailed analytics to evaluate the performance of each post. SocialPilot stands out for its simplicity, affordability, and ability to help marketing teams achieve specific goals.
Buffer aimed to simplify content sharing across multiple social media platforms. Its name has become a verb akin to "Skype," symbolizing its impact on social media management. Buffer provides two distinct products: Publish and Analyze. These tools collaborate to elevate a simple social media post into a successful advertising campaign.
What is Highperformr?
Highperformr.ai makes it easy to write, share, and engage as a team on LinkedIn and X (Twitter). Highperformr.ai helps businesses amplify their social media presence and drive growth. Highperformr.ai provides easy-to-use tools for social media publishing, team collaboration, employee advocacy, and social media analytics.
Let’s compare features, pricing, reviews, advantages, and disadvantages of SocialPilot vs. Buffer, and assess why Highperformr stands out as a superior option.
So what are these?
What is SocialPilot?
SocialPilot provides a unified platform with key features encompassing analytics, reporting, team collaboration, and client management. These functionalities allow users to assign tasks, review teamwork, and manage multiple clients concurrently.
What is Buffer?
Buffer provides an intuitive social media management tool celebrated for its simplicity and effectiveness. The platform focuses on content publishing, offering convenient scheduling tools and comprehensive analytics.
Highperformr vs. SocialPilot vs. Buffer
Here are the list of features that SocialPilot, Buffer, and Highperformr offer – and you'll see why Highperformr is easily the best of the lot.
Unlimited
Unlimited
Unlimited
Manage 1 X account. Multiple social accounts coming soon
Can connect 50+ accounts
Unlimited
Advanced Analytics:
- Follower Trend
- AI coach insights
- Recent post insights
- Top engagement posts
- Media engagement
- Account engagement
- Post consistency tracker
- Follower Gain v/s loss tracker
- Engagement trends
- Top Posts & Replies
- Detailed social media analytics
- Advanced report
- Post performance
- PDF reports and share via mail
- White label reports
- Schedule reports
- Performance
- Metric insights
- Average Performance
- Tweet Summary
- Hashtag performance
- Tweet Insights
- Answers Overview
- Which day gets the most engagement?
- Which is the best type of post?
- Which is the best frequency to post?
- Unlimited AI post suggestions
- Auto-generated tweet templates
- Dedicated AI coaching page to get more personalised posts generated
- Only 3 types of tone
- Able to create post and hashtags
- Able to generate only 100-200 posts per month
- With AI rephrase your tone
- Expand or shorten your post
Allows creation for clipboard posting
Able to generate
Able to generate
Coming soon
- Slack
- Google Drive
- Drop box
- Zapier
- Bitly
- Canva
- Canva
- Dropbox
- Google Photos
- Google drive
- Make
- Stencil
- Zapier
- Unlimited Drafts
- AI generated tweets
- Unlimited Tweet Threads
- Unlimited drafts
- No AI Drafts
- Save drafts to library
- Customised Drafts
- No AI Drafts
- Add note to draft
- Auto Repost
- Delay thread
- Autopilot for post ideas
- Cross-publishing - coming soon
URL Shortening
- Link Shortening
- Google Analytics campaign tracking
- Shuffle Queue
- Clean Queue
- Empty Queue
- Individual user
- Teams coming soon
- Manage Approvals
- Collaborate on Drafts and with dates
- Comment on posts
- Client Invite Links
- Manage Drafts
- Manage Teams
- Set user permissions
- Simple approval process
- Collaborate on ideas
- Branded Automated posts
LinkedIn coming soon.
- YouTube
- TikTok
- Tumblr
- Shopify
Reviews of SocialPilot
Pros
- Multiple Accounts: SocialPilot is praised for its ability to connect many accounts cost-effectively. With extensive account linking, a handy hashtag counter, and professional report exporting options, SocialPilot simplifies managing multiple accounts.
- Post Scheduling: Users highlight SocialPilot's robust scheduling service, which supports multiple posts for numerous accounts and content batching.
- Social Media Management: SocialPilot enables users to oversee multiple accounts from a single dashboard, coupled with bulk scheduling, which saves considerable time and boosts productivity. Comprehensive analytics further refine social media strategies, supported by responsive and dedicated customer service.
- Ease of Use: The platform's simplicity and intuitive design are frequently mentioned, making it accessible for specialists and non-specialists within marketing teams.
Cons
- Scheduling Issues: Users report challenges in scheduling tweets for multiple Twitter accounts simultaneously, likely due to platform restrictions. Bulk uploads can result in character errors, requiring manual corrections.
- Social Media Limitations: SocialPilot's users struggle to manage interactions across multiple locations and platforms efficiently. The platform does not offer a unified view for social media messages and comments, making it cumbersome for users managing numerous locations.
- Instagram Limitations: Users encounter specific limitations with Instagram, including limiting video uploads and creating video galleries. Additionally, some professional accounts require manual posting through the mobile app due to a bug preventing direct posting from SocialPilot.
- Linking Issues: Link functionality within SocialPilot presents challenges, particularly with manually removing links from Facebook and LinkedIn posts while retaining them on Twitter.
Reviews of Buffer
Pros
- Post Scheduling: Buffer excels in post-scheduling, allowing users to plan their content calendar easily. Its intuitive interface simplifies the process of scheduling posts in advance, ensuring a consistent online presence across various social media platforms.
- Social Media Integration: Buffer offers robust integration capabilities with various social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram. This extensive integration facilitates the seamless managing of diverse social media campaigns from a single interface, enhancing efficiency and reach.
- Analytics Focus: Buffer strongly emphasizes analytics, delivering detailed insights into post performance, audience engagement, and overall social media campaign effectiveness.
- Multiple Accounts: For businesses and agencies managing several brands or clients, Buffer's support for multiple accounts is invaluable. It allows for easy toggling between accounts, streamlined content scheduling, and comprehensive analytics for each account.
Cons
- High Pricing: Compared to similar tools, Buffer's pricing can be relatively high, especially for small businesses or individual users seeking advanced features.
- Limited Features: Users might find Buffer's feature set somewhat limited, lacking in areas like comprehensive client management tools offered by competitors.
- Instagram Limitations: Despite offering Instagram scheduling, Buffer has restrictions, such as the inability to directly post certain types of content or engage with advanced Instagram features, affecting marketers focusing heavily on this platform.
- Scheduling Issues: Some users report challenges with scheduling features, including limitations in bulk scheduling options and flexibility in post timing.
SocialPilot vs. Buffer: Scheduling and Publishing Capabilities Comparison
The comparison between Buffer and SocialPilot regarding in-depth scheduling and publishing capabilities reveals that both platforms offer advanced features such as smart queueing, customization for each platform, bulk scheduling, and integrations with services like Canva and Unsplash.
SocialPilot distinguishes itself with a more extensive offering, including a higher scheduling queue capacity, more social account connectivity, and additional features like competitor tracking and audience targeting.
Buffer provides essential features for managing social media, such as scheduling and analytics. It may offer fewer accounts and posts in its queue compared to some competitors. Buffer focuses on simplicity and efficiency, catering to users who prioritize a streamlined workflow and ease of use in their social media management tools.
SocialPilot vs. Buffer: Analytics Capability Comparison
Buffer, in terms of in-depth analytics capability, offers ready-to-share analytics reports but requires manual effort to prepare and distribute these reports. Unlike SocialPilot, which automates the creation and distribution of detailed PDF analytics reports, Buffer's approach might be seen as less convenient for users who need to share comprehensive analytics with clients or teams quickly.
This distinction highlights SocialPilot's advantage in providing a more streamlined, efficient process for handling and sharing social media analytics.
SocialPilot vs Buffer: Social Media Collaboration Capability Comparison
Both Buffer and SocialPilot allow multiple team members to collaborate on social media accounts. They offer features like assigning roles, permissions, and workflows to streamline collaboration.
SocialPilot often stands out for its advanced features such as bulk scheduling, content curation, and a more detailed calendar view, facilitating the management of multiple accounts and clients efficiently.
On the other hand, Buffer is praised for its simplicity and user-friendly interface, making it a go-to for straightforward scheduling and publishing needs. However, in a head-to-head comparison, SocialPilot provides more robust tools for comprehensive social media campaign planning and execution.
Pricing Comparison: SocialPilot vs. Buffer
SocialPilot and Buffer offer different pricing plans tailored to various user needs, from individuals to large enterprises.
SocialPilot:
SocialPilot's pricing plans are as follows:
- Agency+: Agency+ plan is priced at $200 per month and supports 50 social media accounts with unlimited users.
- Agency plan: Agency plan is priced at $100/month and supports 30 social media accounts and 6 users.
- Small Team: Small team plan starts at $50/month for the Professional plan, supporting 20 social media accounts and 3 users.
- Professional: SocialPilot's plans start at $30/month for the Professional plan, supporting 10 social media accounts and 1 user.
Buffer:
Buffer's pricing plans are as follows:
- Free: Free plan is perfect for individuals and businesses who are just starting out with social media. It allows for a total of 3 social accounts.
- Essentials: Priced at $6 per month for one channel, Essentials plan is tailored for professionals seeking publishing, analytics, and engagement tools. It includes everything from the Free plan, plus in-depth analytics and engagement tools to help you enhance your social media presence.
- Team: Starting at $12 per month for 1 channel, Team plan is well-suited for teams desiring unlimited users, collaboration, and reporting. It includes all the features of the Essentials plan, as well as team collaboration tools and the ability to add additional users, making it an excellent choice for teams who want to work together seamlessly.
- Agency: Catered for marketing agencies with 10 or more channels, the Agency plan starts at $120 per month for 10 channels. It's the perfect solution for agencies that need to manage multiple clients' social media accounts. Additionally, you can add more channels for $6 per month, providing the flexibility to scale as your client base grows.
Advanced Analytics & AI Powered Content Customization
Highperformr offers advanced analytics, AI-driven content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social engagements and optimizing your online presence.
Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.
Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.
Our Verdict
Highperformr takes the crown, in AI-driven content creation. Highperformr’s AI content creation tools and analytics are best suited for individuals and businesses whose growth relies heavily on producing content at scale.
SocialPilot often stands out for its advanced features tailored to the needs of agencies and larger teams. SocialPilot provides more robust tools for comprehensive social media campaign planning and execution.
Buffer is a compelling choice for users prioritizing cost efficiency. Historically, it has garnered favor among individuals, freelancers, and small businesses seeking the flexibility to scale their features up or down according to current needs.
Each platform excels in its unique strengths, with Highperformr ideal for advanced analytics, SocialPilot for managing larger teams, and Buffer for small businesses. The choice ultimately hinges on individual priorities and specific needs.
Get Started for Free
