Oktopost vs Hootsuite
How do Oktopost vs Hootsuite compare against each other? And what features does Highperformr provide?
Overview
Oktopost vs Hootsuite: What They Offer
Oktopost is designed for B2B companies, focusing on lead generation and employee advocacy, integrating well with CRM systems. It's ideal for businesses measuring social media's ROI on sales.
Hootsuite caters to a wider audience, including large enterprises, with comprehensive analytics and the ability to manage numerous accounts across different platforms. It suits organizations needing deep insights and collaboration across large teams.
In essence, Oktopost is best for B2B lead tracking, while Hootsuite is optimal for extensive social media analytics and management.
What is Highperformr?
Highperformr.ai makes it easy to write, share, and engage as a team on LinkedIn and X (Twitter). Highperformr.ai helps businesses amplify their social media presence and drive growth. Highperformr.ai provides easy-to-use tools for social media publishing, team collaboration, employee advocacy, and social media analytics.
Let’s compare features, pricing, reviews, advantages, and disadvantages of Oktopost vs. Hootsuite, and assess why Highperformr stands out as a superior option.
So what are these?
What is Oktopost?
Oktopost, geared towards B2B sectors, is a social media management platform that boosts online visibility, drives lead generation, and quantifies social media campaign ROI. It excels in distributing content, promoting employee advocacy, and seamlessly connecting with numerous CRM and marketing platforms, positioning it as a valuable tool for synchronizing social media activities with broader business objectives.
What is Hootsuite?
Hootsuite is a comprehensive social media management solution that allows users to plan posts, monitor interactions, and evaluate performance across various channels through a single interface. It provides scheduling, tracking, and collaboration functionalities, serving organizations of all sizes looking to efficiently manage their social media presence.
Highperformr vs. Oktopost vs Hootsuite
Here are the list of features that Oktopost, Hootsuite, and Highperformr offer – and you'll see why Highperformr is easily the best of the lot.
Unlimited
Able to create and publish multiple mosts
Unlimited Posts
Not able to create Thread posts
Manage 1 X account. Multiple social accounts coming soon
Unlimited
Advanced Analytics:
- Follower Trend
- AI coach insights
- Recent post insights
- Top engagement posts
- Media engagement
- Account engagement
- Post consistency tracker
- Follower Gain v/s loss tracker
- Engagement trends
- Top Posts & Replies
- Competitor Analysis
- Follower Analysis
- Post Performance
- Attribution
- Hashtag Analysis
- Sentiment Analysis
- Trend Analysis
- Brand Monitoring
- Report templates
- Post performance
- Best time to publish
- Download report
- Multiple networks reporting
- Performance by goal reports
- Industry and competitive benchmarking
- Unlimited AI post suggestions
- Auto-generated tweet templates
- Dedicated AI coaching page to get more personalised posts generated
Able to create AI posts
- AI used to create post and hashtags
- AI content Ideas
Allows creation for clipboard posting
Able to generate
Able to generate
Coming soon
- Salesforce
- Marketo
- Microsoft teams
- Bitly
- Google analytics
- Canva
- Zapier
- Canva
- Fedica
- Google my business
- Oneclick.bio
- Google drive
- Vidyard
- Upfluence
- Unlimited Drafts
- AI generated tweets
- Unlimited Tweet Threads
- Delete, edit the draft
- Unlimited Drafts
- Customised Drafts
- No AI Drafts
- Duplicate drafts
- Auto Repost
- Delay thread
- Autopilot for post ideas
- Cross-publishing - coming soon
- Employee Advocacy
- Autoposter
- Link Shortening
- URL Shortening
- Hootbio
- Vanity URL
- Integrate with bit.ly
- Individual user
- Teams coming soon
- Approval Workflows
- Users and Permissions
- Manage Approvals
- Collaborate on Drafts and with dates
- Comment on posts
LinkedIn coming soon.
- Tiktok
- YouTube
- TikTok
- Likedin
Reviews of Oktopost
Pros
- Effective for B2B Marketing: Oktopost is tailored for B2B companies, helping them manage and leverage their social media platforms for lead generation and brand promotion.
- Comprehensive Analytics: The platform offers in-depth analytics, allowing businesses to track the performance of their posts and campaigns across various social media channels.
- Content Scheduling and Curation: It supports scheduling posts in advance and curating content, which helps maintain a consistent presence on social media.
- Employee Advocacy: Oktopost has strong features for promoting employee advocacy, enabling employees to easily share company content on their networks.
- Integration Capabilities: Integrates with various CRM and marketing automation platforms, making it a versatile tool for syncing social media activities with broader marketing strategies.
Cons
- Learning Curve: Some users have reported a learning curve when first using the platform, particularly in mastering all its features.
- Scheduling Challenges: There have been mentions of difficulties in editing recurring posts once scheduled and in visualizing all scheduled content clearly to avoid overlaps.
- Pricing and Transparency: Detailed pricing information isn't readily available, which might be a hurdle for small businesses or those with tight budgets planning their expenses.
- Platform Specific Limitations: Users have noted that while Oktopost is strong in LinkedIn marketing, it might have limitations or less focus on other social media platforms, depending on the company's marketing goals.
Reviews of Hootsuite
Pros
- User-Friendly Design: Hootsuite's intuitive design suits both beginners and experts, making social media tasks easier for everyone.
- Efficient Scheduling and Insights: With features like a calendar view and optimal posting times, it streamlines content planning and enhances time management.
- Cutting-Edge Features: Hootsuite stays ahead with AI integration and regular updates, continuously enhancing the user experience.
- Comprehensive Platform Coverage: It allows posting to several social media channels at once, tailors content per platform, and offers a unified view of all planned and draft posts.
Cons
- Problematic Interface: Users report glitches, including problems tagging individuals or companies correctly and constraints in scheduling capabilities.
- Challenging Contract Terms: Complaints about contracts focus on automatic renewals with little warning, complicating service cancellations and inviting unexpected costs.
- Unexpected Price Hikes: Users express discontent over significant, unannounced price rises, viewing the increased costs as excessive.
- Opaque Account Handling: Issues with account transparency hinder users from easily downgrading or removing their accounts, leading to unwarranted charges.
Oktopost vs Hootsuite: Scheduling and Publishing Capabilities Comparison
Oktopost specializes in B2B social media, offering targeted scheduling and publishing for lead generation and professional networking, particularly on LinkedIn. It provides insights into how social media activities contribute to sales goals.
Hootsuite caters to a wider audience with an easy-to-use platform for managing multiple social media accounts, including bulk scheduling and content management across networks like Twitter, Facebook, and Instagram, suitable for both B2B and B2C users.
In essence, Oktopost focuses on B2B engagement and lead metrics, while Hootsuite offers versatile tools for broad social media management.
Oktopost vs Hootsuite: Analytics Capability Comparison
Oktopost shines in analytics for B2B marketing, tracking how social media impacts lead generation and sales, offering detailed reports tailored to professional networking.
Hootsuite provides comprehensive analytics across various platforms, suitable for all types of users, focusing on engagement, reach, and content performance metrics.
Briefly, Oktopost is ideal for B2B insights, while Hootsuite offers broad, cross-platform analytics.
Oktopost vs Hootsuite: Social Media Collaboration Capability Comparison
Oktopost excels in B2B collaboration, enabling teams to coordinate on content distribution and lead generation strategies, particularly for LinkedIn campaigns.
Hootsuite offers wide-ranging collaboration tools that facilitate team management, content approval processes, and role assignments across multiple social networks, serving both B2B and B2C sectors.
In summary, Oktopost is tailored for collaborative B2B marketing efforts, while Hootsuite supports broader team collaboration across various social media platforms.
Oktopost vs Hootsuite: Inbox/Listening Capability Comparison
Oktopost primarily caters to B2B companies with a focus on content distribution and lead generation, and its inbox and listening capabilities are tailored to track professional engagement and conversions on platforms like LinkedIn.
Hootsuite, on the other hand, offers robust inbox and listening features that allow businesses to monitor conversations, engage with their audience across multiple social networks, and track brand mentions in real-time, making it highly effective for comprehensive social media management.
In short, Oktopost is specialized for B2B engagement tracking, while Hootsuite provides extensive tools for listening and interacting with a broad audience across various platforms.
Pricing Comparison: Oktopost vs. Hootsuite
Oktopost and Hootsuite offer different pricing plans tailored to various user needs, from individuals to large enterprises.
Oktopost:
Oktopost has not provided pricing information on their website.
Hootsuite:
Hootsuite's pricing plans are as follows:
- Professional: Priced at $99 per month, this plan caters to individuals and small teams, offering 1 user and 10 social accounts.
- Team: Priced at $249 per month, this plan is ideal for larger teams, supporting 3 users and 20 social accounts. It offers everything in the Professional plan plus roles & permissions and assigns messages to team members feature.
- Enterprise: This custom plan starts with 5 users and 50 social accounts. It includes everything in the Team plan plus social ads management, social ads analytics & reporting, employee advocacy, team productivity reporting, and additional social media customer service automation tools.
Advanced Analytics & AI Powered Content Customization
Highperformr offers advanced analytics, AI-powered content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social interactions and optimizing your online presence.
Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.
Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.
Our Verdict
Highperformr leads the pack with its AI-powered content creation, offering tools and analytics perfect for individuals and businesses focused on scaling up their content production. This platform's strength in generating content and insightful analytics is key for growth-oriented content strategies.
Oktopost is designed for B2B strategies, specializing in lead generation and LinkedIn content sharing. Perfect for medium to large companies, it provides in-depth ROI insights and integrates seamlessly with key business systems, crucial for enhancing social media tactics.
Hootsuite is known for its deep analytics, broad social listening features, and wide integrations, ideal for large enterprises needing advanced social media management. Its ability to tag posts, monitor discussions, and connect with various platforms makes it a comprehensive tool for improving social media tactics and presence.
In summary, Oktopost is ideal for B2B enterprises focusing on lead generation and seamless integration with marketing tools, perfect for medium to large businesses. Hootsuite, with its versatile analytics, social listening, and multi-platform support, suits businesses of all sizes, especially large enterprises needing extensive social media oversight. The decision between Oktopost and Hootsuite depends on whether the priority is B2B engagement or broad social media management, as each platform caters to specific organizational needs.
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