Loomly vs Later

Loomly vs. Later: Scheduling and Publishing Capabilities Comparison

Loomly and Later both serve distinct segments within the social media management arena, differing primarily in their scheduling and publishing focus. Loomly is user-friendly, ideal for individuals and small businesses seeking simple, efficient content planning and analytics. Its approach to scheduling is straightforward, emphasizing ease of use.

In contrast, Later specializes in visual content, catering to influencers and businesses that prioritize images and videos, particularly for platforms like Instagram and Pinterest. Later offers visual planning tools and features like Linkin.bio to enhance engagement by linking visuals to specific web content.

In essence, Loomly is optimal for basic, effective scheduling needs of small-scale users, while Later excels in visual content scheduling and curation, suited for users aiming to elevate their visual social media presence.

Loomly vs. Later: Analytics Capability Comparison

Loomly and Later both feature analytics tools, yet they cater to different user needs with varying levels of depth and focus.

Loomly's analytics are designed to be accessible and straightforward, perfect for small businesses looking for essential insights. It tracks basic engagement metrics such as likes, shares, comments, and retweets, providing a clear view of post-performance and audience interaction.

Conversely, Later focuses on visual content performance, offering analytics that are particularly valuable for influencers and businesses emphasizing visual storytelling on platforms like Instagram and Pinterest. Later's analytics provide insights into post performance, follower growth, and the best times to post, aiming to enhance visual content strategy.

While Loomly offers a user-friendly approach for those needing basic analytics, Later delivers specialized analytics for visual content, making it suitable for users focused on optimizing their visual social media impact. Later also includes features for tracking the performance of individual posts and stories, supporting users in refining their content strategy for better engagement

Loomly  vs. Later: Social Media Collaboration Capability Comparison

Loomly and Later both offer features for social media management, but their approach to collaboration capabilities varies, particularly catering to different sizes of teams and work processes.

Loomly provides essential collaboration features that facilitate individual scheduling and basic teamwork functionalities, making it suitable for smaller teams or individual content creators who require straightforward coordination.

In contrast, Later emphasizes visual content scheduling and also incorporates collaboration tools designed to enhance the planning and sharing of visual content among team members. While Later includes features for team collaboration, such as shared media libraries and the ability to comment on posts within the platform, it is especially geared towards teams focused on creating visually cohesive social media feeds.

Though Loomly simplifies the content planning process for small teams and individuals, Later offers a more visual-centric collaboration environment. This makes Later particularly appealing to teams prioritizing visual content curation and consistency across their social media channels, providing tools that support a more unified visual content strategy.

Loomly vs. Later: Inbox/Listening Capability Comparison

Loomly and Later each bring their own set of features to the table regarding inbox and social listening capabilities, catering to different levels of user needs.

Loomly offers fundamental inbox management and social listening functions, enabling users to keep track of and engage with messages and comments across multiple social platforms. While it facilitates basic monitoring and interaction, its capabilities are somewhat streamlined, focusing on simplicity and direct communication.

On the other hand, Later focuses primarily on visual content scheduling and doesn't emphasize advanced inbox or social listening features as heavily as some other platforms like Sprout Social. Later's strengths lie in content planning and visual storytelling, with less emphasis on the integrated communication and brand monitoring tools that are critical for in-depth social media engagement strategies.

In summary, while Loomly provides essential tools for managing social interactions and monitoring, it, like Later, places a greater emphasis on content scheduling and publication. For users whose primary goal is detailed social listening and comprehensive inbox management, platforms with more advanced functionalities in these areas might be more suitable.

Pricing Comparison: Loomly vs. Later

Loomly and Later offer different pricing plans tailored to various user needs, from individuals to large enterprises.

Loomly:

Loomly's pricing plans are as follows:

• Basic: Priced at $42 per month, the Basic plan is perfect for solo users or small teams, offering 2 users and 10 social accounts. It includes fundamental features to kickstart your social media journey.
• Standard: Priced at $80 per month, the Standard plan is designed for growing businesses and agencies, accommodating 6 users and 20 social accounts. In addition to all Essential features, you gain access to Advanced Analytics, Content Export, and seamless integrations with Slack & Teams.
• Advanced: Starting at $175 per month, the Advanced plan is tailored for established teams, providing 14 users and 35 social accounts. It includes all Standard features plus valuable additions like Custom Roles, Custom Workflow, Scheduled Reports, and more.
• Premium: Starting at $369 per month, the Premium plan is the ultimate choice for large enterprises and ambitious brands. With 30 users and 50 social accounts, it offers all Advanced features, along with the exclusive option for Custom Branding to enhance your brand identity.

Later:

Later's pricing plans (billed yearly) are as follows:

1. Starter: Starting at $16.67 per month, this plan is designed for individuals and includes 1 Social Set & User per month.
2. Growth: The Growth plan starts at $30 per month, and it is ideal for small teams. It encompasses 3 Social Sets & Users per month, along with collaboration tools for creators and brands, as well as team and brand management tools.
3. Advanced: Geared towards growing teams, this plan starts at $53.3 per month and includes 6 Social Sets & Users per month. Additionally, the Advanced plan offers live chat support, a feature not available in the other plans.