Hootsuite vs. Sprout Social

How do Hootsuite and Sprout Social compare against each other? And what features does Highperformr provide?


Hootsuite and Sprout Social: What They Offer

Hootsuite is a comprehensive social media management platform catering to individuals and businesses of all sizes. Its key features include content scheduling, monitoring, and analytics, all accessible through a user-friendly interface.

Sprout Social focuses on providing a user-friendly solution for social media management. With features like publishing, analytics, and collaboration, Sprout Social is a robust tool for businesses aiming to boost their online presence.

What is Highperformr? makes it easy to write, share, and engage as a team on LinkedIn and X (Twitter). helps businesses amplify their social media presence and drive growth. provides easy-to-use tools for social media publishing, team collaboration, employee advocacy, and social media analytics.

Let’s compare features, pricing, reviews, advantages, and disadvantages of Hootsuite vs. Sprout Social, and assess why Highperformr stands out as a superior option.

So what are these?

What is Hootsuite?

Hootsuite is a comprehensive social media management platform that empowers businesses to streamline their social media activities. From content scheduling to analytics, Hootsuite provides an all-in-one solution.

What is Sprout Social?

Sprout Social is a comprehensive social media management and optimization platform that enables businesses to schedule, publish, and analyze their social media content. It also offers robust social listening and collaboration tools to help businesses effectively manage their social media presence.


Highperformr vs. Hootsuite vs. Sprout Social

Here are the list of features that Hootsuite, Sprout Social, and Highperformr  offer – and you'll see why Highperformr is easily the best of the lot.

Scheduling & Publishing of posts


Unlimited posts
Not able to create Thread posts

Unlimited Posts
Not able to create Thread posts

Connected X Accounts

Manage 1 X account. Multiple social accounts coming soon

One user 10 social accounts

Unlimited social profiles


Advanced Analytics:

  • Follower Trend
  • AI coach insights
  • Recent post insights
  • Top engagement posts
  • Media engagement
  • Account engagement
  • Post consistency tracker
  • Follower Gain v/s loss tracker
  • Engagement trends
  • Top Posts & Replies
  • Report templates
  • Post performance
  • Best time to publish
  • Download report
  • Multiple networks reporting
  • Performance by goal reports
  • Industry and competitive benchmarking
  • Cross network profile, post, tag
  • X Trends & keywords
  • Twitter paid performance
  • Competitor performance
AI Capabilities
  • Unlimited AI post suggestions
  • Auto-generated tweet templates
  • Dedicated AI coaching page to get more personalised posts generated
  • AI used to create post and hashtags
  • AI content Ideas
  • Able to change the tone
  • Able to generate 3 options for a post
  • Able to generate AI post only above 10 characters
Longform Post

Allows creation for clipboard posting

Able to generate

Able to generate


Coming soon

  • Canva
  • Fedica
  • Google my business
  • Google drive
  • Vidyard
  • Upfluence
  • Bitly
  • Canva
  • Dropbox
  • Google drive
  • Tableau
  • Zendesk
  • Slack
Editing & Drafts
  • Unlimited Drafts
  • AI generated tweets
  • Unlimited Tweet Threads
  • Customised Drafts
  • No AI Drafts
  • Duplicate drafts
  • Customised Drafts
  • Create a duplicate draft
  • Preview how a post displays before publishing
  • Add draft to activity
Engagement & Automations
  • Auto Repost
  • Delay thread
  • Autopilot for post ideas
  • Cross-publishing - coming soon
  • URL Shortening
  • Hootbio
  • Vanity URL
  • Integrate with
  • Assigning cases
  • Export logs
  • Mention(@) while creating a post
Teams & Collaboration
  • Individual user
  • Teams coming soon
  • Manage Approvals
  • Collaborate on Drafts and with dates
  • Comment on posts
  • Team conversation on a post
  • Set user permissions
  • Simple approval process
Other Social Channels Supported

LinkedIn coming soon.

  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn

Reviews of Hootsuite


  1. Ease of Use: Hootsuite boasts a user-friendly interface, making it accessible for beginners and experienced users alike. The dashboard is intuitive, allowing users to manage multiple social media accounts seamlessly.
  2. Scheduling and Reporting: The platform streamlines scheduling with features such as calendar view and recommended times to post that assist in efficient planning and time management.
  3. Innovativeness: Hootsuite is recognized for its quick adaptation to new technological trends, including the integration of AI technologies. Users appreciate the consistent updates and enhancements that contribute to an improved customer experience.
  4. Comprehensive Social Network Integration: Hootsuite excels in its capacity to integrate with a diverse range of social networks. From Facebook and Twitter to Instagram and LinkedIn, Hootsuite serves as a centralized hub for managing various platforms.


  1. Interface Challenges: Users have reported issues such as the failure to display companies or people to tag, even when accurately inputting the name, and limitations in the scheduling features have been noted.
  2. Contractual Practices: Concerns surrounding contract policies, particularly automatic renewals without adequate notice, make it difficult to cancel services without facing financial penalties.
  3. Limited Analytics in Basic Plans: The analytics tools in Hootsuite's basic plans might be somewhat limited compared to its more expensive counterparts. Businesses requiring in-depth analytics may need to consider higher-tier subscriptions.
  4. Learning Curve for Advanced Features: While Hootsuite's basic features are user-friendly, mastering its advanced functionalities may require some time and effort. Users may encounter a learning curve when delving into the more intricate aspects of the platform.

Reviews of Sprout Social


  1. Intuitive User Interface: Sprout Social excels in providing an intuitive user interface. Navigating the platform is a breeze, allowing users to focus on content creation and engagement.
  2. Advanced Analytics Tools: One of Sprout Social's standout features is its advanced analytics tools. Businesses seeking in-depth insights into their social media performance will appreciate the detailed reports and data visualization.
  3. Unified Inbox: Sprout Social's unified inbox simplifies communication by consolidating messages from different platforms. This streamlines interactions and ensures timely responses to customer enquiries.
  4. Multi-Platform Management: Sprout Social enables posting across multiple social media platforms simultaneously, streamlining the content distribution process. Users can customize posts for each platform and view all scheduled content and drafts conveniently.


  1. Higher Cost: Compared to Hootsuite, Sprout Social tends to have a higher price point. While its features justify the cost for many businesses, smaller enterprises may find it less budget-friendly.
  2. Learning Curve for New Users: Sprout Social, with its rich feature set, may have a steeper learning curve for new users. However, the investment in time is often rewarded with a comprehensive set of tools.
  3. Instagram Limitations: Some users have expressed concerns regarding the functionality related to Instagram stories. Many users would appreciate the ability to directly publish Instagram stories from within the Sprout platform.
  4. Twitter Account Tagging: Another common area for improvement highlighted by users is the inability to tag other accounts directly within Sprout Social when composing prospective Twitter posts.

Hootsuite vs. Sprout Social: Scheduling and Publishing Capabilities Comparison

Hootsuite allows users to schedule posts across multiple social media platforms, ensuring a consistent online presence. The intuitive calendar view simplifies content planning, making it a preferred choice for those with diverse content strategies. However, the interface can be clunky for simple scheduling tasks.

Sprout Social's scheduling capabilities are equally powerful, allowing users to plan and publish content seamlessly. The platform's ViralPost feature analyzes audience engagement patterns to optimize post scheduling.

Hootsuite vs. Sprout Social: Analytics Capability Comparison

Hootsuite provides detailed analytics, including post performance, audience demographics, and engagement metrics. The platform's reporting features help users track the effectiveness of their social media strategies.

Sprout Social offers in-depth analytics with customizable reports, trend analysis, and performance tracking across various social media platforms. The platform's presentation-ready reports simplify the process of conveying key performance indicators to stakeholders.

Hootsuite vs. Sprout Social: Inbox/Listening Capability Comparison

Hootsuite offers a unified social inbox for managing messages and comments across social platforms, as well as social listening tools to monitor brand mentions.

On the other hand, Sprout Social provides advanced inbox management and social listening features, allowing businesses to effectively engage with their audience and track relevant conversations.

Pricing Comparison: Hootsuite vs. Sprout Social

Hootsuite and Sprout Social offer different pricing plans tailored to various user needs, from individuals to large enterprises.


Hootsuite's pricing plans are as follows:

  1. Professional: Priced at $99 per month, this plan caters to individuals and small teams, offering 1 user and 10 social accounts.
  2. Team: Priced at $249 per month, this plan is ideal for larger teams, supporting 3 users and 20 social accounts. It offers everything in the Professional plan plus roles & permissions and assigns messages to team members feature.
  3. Enterprise: This custom plan starts with 5 users and 50 social accounts. It includes everything in the Team plan plus social ads management, social ads analytics & reporting, employee advocacy, team productivity reporting, and additional social media customer service automation tools.

Sprout Social:

Sprout Social's pricing plans are as follows:

  1. Standard: Priced at $249 per month for 1 user (billed annually), the Standard plan provides a solid foundation for social media management. Additional users can be added for an extra $199 per month each.
  1. Professional: At $399 per month for 1 user (billed annually), the Professional plan offers advanced features for social media management. Additional users can be included for an extra $299 per month each.
  1. Advanced: Geared towards extensive social media management needs, the Advanced plan is priced at $499 per month for 1 user (billed annually). Additional users can be incorporated for an extra $349 per month each.
  2. Enterprise: This custom-built plan is designed to meet specific business needs, offering tailored implementation and onboarding to ensure teams are up and running quickly.
why highperformr

Advanced Analytics & AI Powered Content Customization

Highperformr offers advanced analytics, AI-powered content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social interactions and optimizing your online presence.

ai analytics

Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.

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Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.

Our Verdict


Highperformr excels in Advanced Analytics and AI-Driven Content Creation with unmatched capabilities, including Follower Trend, AI coach insights, and Engagement trends.

Hootsuite stands out in the realm of social media management, offering powerful scheduling, analytics, and collaboration features.

Sprout Social stands out with its comprehensive suite of social media management tools, encompassing robust analytics, publishing, and listening capabilities.

Both Hootsuite and Sprout Social offer robust solutions for social media management. Hootsuite's comprehensive features make it suitable for businesses with diverse content strategies, while Sprout Social's user-friendly interface may appeal to those seeking simplicity and efficiency.

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