Hootsuite vs. Later

How do Hootsuite and Later compare against each other? And what features does Highperformr provide?


Hootsuite and Later: What They Offer

Hootsuite presents a comprehensive social media management toolset, including content scheduling, analytics, and team collaboration for various networks.

Conversely, Later emphasizes easy content publication, offering scheduling functionalities and analytics designed for nimble teams prioritizing ease of use and productivity.

While Hootsuite caters to the requirements of bigger organizations by providing in-depth analytical insights, Later suits smaller enterprises with its streamlined and focused publishing capabilities.

What is Highperformr? makes it easy to write, share, and engage as a team on LinkedIn and X (Twitter). helps businesses amplify their social media presence and drive growth. provides easy-to-use tools for social media publishing, team collaboration, employee advocacy, and social media analytics.

Let’s compare features, pricing, reviews, advantages, and disadvantages of Hootsuite vs. Later, and assess why Highperformr stands out as a superior option.

So what are these?

What is Hootsuite?

Hootsuite stands as a distinguished platform for social media management, esteemed by both individuals and corporate entities. This platform provides an extensive array of functionalities, including the scheduling of posts, monitoring of social media engagements, and analysis of performance metrics across multiple channels like Facebook, Twitter, Instagram, and LinkedIn.

What is Later?

Later is a sophisticated scheduling and publishing software designed to support small businesses, emerging brands, and individual entrepreneurs to establish a consistent social media presence. This platform is adept at furnishing users with analytical insights and basic social monitoring capabilities as well.


Highperformr vs. Hootsuite vs. Later

Here are the list of features that Hootsuite, Later, and Highperformr  offer – and you'll see why Highperformr is easily the best of the lot.

Scheduling & Publishing of posts

Able to replace tweet after scheduling a tweet

Unlimited posts
Not able to create Thread posts

Unlimited posts
Not able to create Thread posts

Connected X Accounts

Manage 1 X account. Multiple social accounts coming soon


Multiple accounts


Advanced Analytics:

  • Follower Trend
  • AI coach insights
  • Recent post insights
  • Top engagement posts
  • Media engagement
  • Account engagement
  • Post consistency tracker
  • Follower Gain v/s loss tracker
  • Engagement trends
  • Top Posts & Replies
  • Report templates
  • Post performance
  • Best time to publish
  • Download report
  • Multiple networks reporting
  • Performance by goal reports
  • Industry and competitive benchmarking
  • Tweet performance
  • Profile growth
AI Capabilities
  • Unlimited AI post suggestions
  • Auto-generated tweet templates
  • Dedicated AI coaching page to get more personalised posts generated
  • AI used to create post and hashtags
  • AI content Ideas
  • Able to create post
  • Content ideas and caption writer
  • Only 3 types of tone
Longform Post

Allows creation for clipboard posting

Able to generate

Not able to generate


Coming soon

  • Canva
  • Fedica
  • Google my business
  • Google drive
  • Vidyard
  • Upfluence
  • Dropbox
  • Adobe
  • Zapier
  • Slack
Editing & Drafts
  • Unlimited Drafts
  • AI Generated Tweets
  • Unlimited Tweet Threads
  • Customised Drafts
  • No AI Drafts
  • Duplicate drafts
  • Unlimited and customised Drafts
  • No AI Drafts
Engagement & Automations
  • Auto Repost
  • Delay thread
  • Autopilot for post ideas
  • Cross-publishing - coming soon
  • URL Shortening
  • Hootbio
  • Vanity URL
  • Integrate with
  • Scheduling and queuing
  • Automated reports monitoring
  • Inbox automation
  • Social listening alerts
Teams & Collaboration
  • Individual user
  • Teams coming soon
  • Manage Approvals
  • Collaborate on Drafts and with dates
  • Comment on posts
  • Team collaboration
  • Task management
  • Content calendars
  • Prioritizing work
  • Meeting deadlines
  • Content creation
Other Social Channels Supported

LinkedIn coming soon.

  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • Likedin
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn

Reviews of Hootsuite


  1. Ease of Use: Hootsuite prides itself on its intuitive interface, catering to users of all skill levels, whether novices or seasoned experts.
  2. Scheduling and Reporting: The platform offers robust scheduling features, including a calendar view and suggested posting times.
  3. Innovativeness: Hootsuite sets itself apart by continuously adapting to new trends, integrating AI technologies, and providing regular updates.
  4. Multi-Platform Management: With Hootsuite, users can effortlessly oversee multiple social media platforms simultaneously.


  1. Glitchy Interface: Some users encounter frustrations with glitches within the interface, such as inaccuracies in tagging companies or individuals and limitations in scheduling features.
  2. Contractual Practices: Grievances arise from Hootsuite's contract policies, particularly concerning automatic renewals without adequate notice. This lack of transparency makes it challenging for users to cancel services without facing financial penalties, leading to dissatisfaction among customers.
  3. Pricing Issues: Hootsuite has faced criticism for significant price increases without sufficient notice to users. The doubling of pricing has been deemed excessive by many, resulting in dissatisfaction and prompting users to seek alternative solutions.
  4. Account Transparency & Management: Concerns exist regarding the lack of transparency in account levels, making it difficult for users to downgrade or delete their accounts.

Reviews of Later


  1. Time-Saving: Users can significantly reduce the amount of time spent on daily social media tasks by scheduling posts in advance. With Later, it's possible to plan out a month's worth of content in just an hour, freeing up valuable time for other important activities.
  2. Scheduling Across Platforms: The tool is highly praised for its ability to manage content for Instagram and Facebook, indicating its versatility in handling multiple social media platforms efficiently.
  3. AI-Assisted Caption Writing: While still in development, this feature shows promise in aiding users with content creation by suggesting captions, making the process quicker and more creative.
  4. Link in Bio Functionality: This feature is valuable for driving traffic to a website, as it tracks the performance of landing pages directly from social media links.


  1. Paid Tier Restrictions: Users have expressed difficulty in connecting and managing both personal and professional, as well as company social media accounts due to limitations imposed by the paid tiers.
  2. Reconnection Issues: The free version frequently requires users to reconnect their social media accounts, disrupting the workflow and making the process tedious.
  3. Free Version Constraints: The free version of Later is criticized for its restrictive posting limits, with users suggesting that increasing the limit from 10 to 20 posts per month would be more reasonable and less limiting.
  4. Short Data History: Another drawback is the limited window for analytics data, with users wishing for the ability to access data beyond a 3-month period for more long-term performance analysis.

Hootsuite vs Later: Scheduling and Publishing Capabilities Comparison

Hootsuite provides a user-friendly interface and comprehensive tools for scheduling and publishing. It offers a content calendar, bulk scheduling, and auto-scheduling to optimize post timing. Its content library streamlines content creation by organizing reusable assets, enhancing productivity.

Later offers advanced automation options and customization features like queue categories, RSS feed integration, and post recycling. Its content approval workflow ensures consistency and brand compliance. Despite a steeper learning curve, Later's powerful automation capabilities offer users more control.

Both Hootsuite and Later excel in scheduling and publishing tools. While Hootsuite's intuitive interface may appeal to beginners, Later's advanced features cater to experienced users seeking greater control. The choice between the two depends on individual preferences and requirements in social media management.

Hootsuite vs Later: Analytics Capability Comparison

The analytical and reporting features of social media management apps, particularly Hootsuite and Later, serve as crucial tools for marketers to guide their strategies. Both platforms offer comprehensive data insights and detailed analytics on Instagram content, including reels, stories, and posts, via an accessible dashboard.

However, Hootsuite distinguishes itself with the ability to produce branded reports for enterprise users and offers a custom report builder, a feature not available in Later. This capability allows for more tailored analytics, enhancing strategic decision-making. Both platforms support easy sharing of reports with stakeholders, ensuring timely and effective communication.

Hootsuite vs Later: Social Media Collaboration Capability Comparison

Hootsuite and Later both excel in facilitating teamwork within social media management, but they do so with their unique strengths. Hootsuite shines with its collaborative workspace, enabling team members to efficiently assign tasks, comment on posts, and share content libraries. This environment promotes seamless communication and coordination, boosting social media management's effectiveness.

Later, on the other hand, focuses on streamlining collaboration through task assignments, a content approval workflow, and team messaging. These features foster an environment where communication flows smoothly and workflow efficiency is enhanced, making it a strong contender for teams prioritizing streamlined approval processes and direct messaging capabilities.

Choosing between Hootsuite and Later for collaboration depends on what features align best with your team's needs, whether that's the extensive task management and content sharing of Hootsuite or Later's approval workflows and messaging. Both platforms aim to enhance productivity and make managing social media an integrated team effort.

Pricing Comparison: Hootsuite vs. Later

Hootsuite and Buffer offer different pricing plans tailored to various user needs, from individuals to large enterprises.


Hootsuite's pricing plans are as follows:

  1. Professional: Priced at $99 per month, this plan caters to individuals and small teams, offering 1 user and 10 social accounts.
  2. Team: Priced at $249 per month, this plan is ideal for larger teams, supporting 3 users and 20 social accounts. It offers everything in the Professional plan plus roles & permissions and assigns messages to team members feature.
  3. Enterprise: This custom plan starts with 5 users and 50 social accounts. It includes everything in the Team plan plus social ads management, social ads analytics & reporting, employee advocacy, team productivity reporting, and additional social media customer service automation tools.


Later's pricing plans (billed yearly) are as follows:

  1. Starter: Starting at $16.67 per month, this plan is designed for individuals and includes 1 Social Set & User per month.
  2. Growth: Priced at $30 per month, the Growth plan is ideal for small teams. It encompasses 3 Social Sets & Users per month, along with collaboration tools for creators and brands, as well as team and brand management tools.
  3. Advanced: Geared towards growing teams, this plan starts at $53.3 per month and includes 6 Social Sets & Users per month. Additionally, the Advanced plan offers live chat support, a feature not available in the other plans.
why highperformr

Advanced Analytics & AI Powered Content Customization

Highperformr provides cutting-edge analytics, AI-powered content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social engagements and optimizing your online presence.

ai analytics

Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.

ai settings

Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.

Our Verdict


Highperformr excels in Advanced Analytics and AI-Driven Content Creation with unparalleled capabilities, including Follower Trend, AI coach insights, and Engagement trends.

Hootsuite is an excellent choice for businesses and individuals looking for a comprehensive social media management platform.

Later is a strong contender in social media management, offering advanced features scheduling and content-sharing features.

In conclusion, the best social media management platform for you will depend on your specific needs, budget, and preferences. We recommend exploring all three options - Hootsuite, Later, and Highperformr - to determine which one aligns best with your business objectives and goals.

Join 4,000+ others who use and love Highperformr.

Start for Free now.

Get Started for Free

Play around with it first. Pay and add your team later.