Buffer vs. Later

How do Buffer and Later compare against each other? And what features does Highperformr provide?

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Buffer and Later: What They Offer

Buffer has established itself as a reliable social media management platform over the years. Its user-friendly interface and robust features make it a favorite among individuals and businesses alike.

Later, on the other hand, focuses on visual content scheduling, making it ideal for those heavily invested in platforms like Instagram.

Each comes with unique features tailored to meet the diverse needs of content creators, marketers, and businesses.

What is Highperformr?

Highperformr takes the complexity out of social media management. Our AI-powered tool makes analyzing, creating, and scheduling content a breeze. Whether you're an entrepreneur or part of a larger business, Highperformr is the perfect solution for anyone looking to amplify their social media impact.

Let’s compare features, pricing, reviews, advantages, and disadvantages of Buffer vs. Later, and assess why Highperformr stands out as a superior option.

So what are these?

What is Buffer?

Buffer is a versatile social media management tool designed to simplify the process of scheduling and publishing content across various platforms. It allows users to plan and organize posts efficiently, ensuring a consistent and well-managed social media presence.

What is Later?

Later is a social media management platform focused on scheduling and organizing content. It is particularly popular for its visual content planning capabilities, making it a preferred choice for businesses emphasizing aesthetics in their social media strategy.


Highperformr vs. Buffer vs. Later

Discover the Highperformr difference and see how Highperformr stands out from the crowd — compare features and start your journey today.

Scheduling & Publishing of posts



Unlimited posts
Not able to create Thread posts

Connected X Accounts

Manage 1 X account. Multiple social accounts coming soon


Multiple accounts


Advanced Analytics:

  • Follower Trend
  • AI coach insights
  • Recent post insights
  • Top engagement posts
  • Media engagement
  • Account engagement
  • Post consistency tracker
  • Follower Gain v/s loss tracker
  • Engagement trends
  • Top Posts & Replies
  • Performance
  • Metric insights
  • Average Performance
  • Tweet Summary
  • Hashtag performance
  • Tweet Insights
  • Answers Overview
  • Which day gets the most engagement?
  • Which is the best type of post?
  • Which is the best frequency to post?
  • Tweet performance
  • Profile growth
AI Capabilities
  • Unlimited AI post suggestions
  • Auto-generated tweet templates
  • Dedicated AI coaching page to get more personalised posts generated
  • With AI rephrase your tone
  • Expand or shorten your post
  • Able to create post
  • Content ideas and caption writer
  • Only 3 types of tone
Longform Post

Allows creation for clipboard posting

Able to generate

Not able to generate


Coming soon

  • Canva
  • Dropbox
  • Google Photos
  • Google drive
  • Make
  • Stencil
  • Zapier
  • Dropbox
  • Adobe
  • Zapier
  • Slack
Editing & Drafts
  • Unlimited Drafts
  • AI generated tweets
  • Unlimited Tweet Threads
  • Customised Drafts
  • No AI Drafts
  • Add note to draft
  • Unlimited and customised Drafts
  • No AI Drafts
Engagement & Automations
  • Auto Repost
  • Delay thread
  • Autopilot for post ideas
  • Cross-publishing - coming soon
  • Link Shortening
  • Google Analytics campaign tracking
  • Shuffle Queue
  • Clean Queue
  • Empty Queue
Teams & Collaboration
  • Individual user
  • Teams coming soon
  • Manage Drafts
  • Manage Teams
  • Set user permissions
  • Simple approval process
  • Collaborate on ideas
  • Branded Automated posts
  • Team collaboration
  • Task management
  • Content calendars
  • Prioritizing work
  • Meeting deadlines
  • Content creation
Other Social Channels Supported

LinkedIn coming soon.

  • LinkedIn
  • Facebook
  • Instagram
  • Shopify
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn

Reviews of Buffer


  1. Ease of Use: When it comes to ease of use, Buffer's intuitive design makes it accessible for beginners.
  2. Scheduling Flexibility: Buffer's Content Queue offers flexibility, allowing users to schedule posts at optimal times.
  3. Social Media Platforms Integration: Buffer excels in cross-platform posting, supporting a wide array of social media networks.
  4. Collaboration features: Buffer facilitates teamwork with its collaboration features, allowing multiple team members to contribute to social media planning seamlessly.


  1. Pricing: Some users find Buffer's pricing to be unaffordable, which could be a concern for smaller businesses or individuals with tighter budgets.
  2. Limited Analytics: Users have expressed dissatisfaction with the limited post-performance and engagement analytics provided by Buffer.
  3. User Accessibility & Functionality Issues: Some users have encountered difficulties when attempting to add profile pictures, citing the absence of an option.
  4. Technical Issues: Users have reported intermittent glitches when connecting to their Pinterest account and identified a time/date discrepancy resulting in scheduled posts not being published on time.

Reviews of Later


  1. Visual content scheduling: Later specializes in visual content, allowing users to schedule and post images efficiently, making it an excellent choice for Instagram-focused strategies.
  2. User-friendly interface: Later boasts a user-friendly interface, making it accessible for beginners while still offering advanced features for seasoned users.
  3. Instagram-specific features: With a strong emphasis on Instagram, Later provides features tailored to the platform, such as hashtag suggestions and Instagram Stories scheduling.


  1. Free plan limitations: While Later offers a free plan, it comes with limitations on the number of posts and platforms, which may be restrictive for users with extensive social media needs.
  2. High Pricing: When it comes to pricing, Later's costs can be relatively high, particularly for small businesses or individual users in search of advanced features.
  3. Analytics restrictions: The analytics tools in Later are not as comprehensive as some competitors, limiting the depth of insights users can gain.

Buffer vs. Later: Scheduling and Publishing Capabilities Comparison

Buffer allows users to schedule posts for multiple social media accounts simultaneously. The tool provides a convenient queue system, ensuring a steady flow of content without overwhelming your audience. Buffer's scheduling options include specific date and time settings, as well as the ability to customize posting schedules.

Later, too, offers robust scheduling capabilities. It stands out with its visual content calendar, allowing users to see how their posts will look on their Instagram feed. Later also provides time slots for the best posting times, helping users optimize their content strategy.

Buffer vs. Later: Analytics Capability Comparison

Buffer provides comprehensive analytics, giving users insights into the performance of their posts. Users can track engagement, clicks, and reach, allowing for data-driven decision-making. Buffer's analytics are user-friendly and accessible, even for those new to social media metrics.

Later's analytics focus on visual content performance. Users can track metrics such as likes, comments, and engagement rates. While not as extensive as Buffer's analytics, Later's metrics are valuable for those prioritising visual content strategies.

Highperformr excels in delivering exceptional analytics capabilities. With its real-time analytics, comprehensive performance metrics, and wide-ranging capabilities, it stands out as the premier option for businesses looking to derive valuable insights from their social media data.

Buffer vs. Later: Inbox/Listening Capability Comparison

Buffer offers basic inbox and listening features, allowing users to monitor mentions and comments. While not as robust as specialized social listening tools, Buffer's features are sufficient for maintaining a responsive social media presence.

Later, being primarily a scheduling tool, provides limited inbox and listening capabilities. It supports monitoring comments and messages, ensuring users can stay engaged with their audience. However, for in-depth social listening, additional tools may be required.

Pricing Comparison: Buffer vs. Later

Buffer and Later offer different pricing plans tailored to various user needs, from individuals to large enterprises.


Buffer's pricing plans are as follows:

  1. Free: This plan is perfect for individuals and businesses who are just starting out with social media. It allows for a total of 3 social accounts.
  2. Essentials: Priced at $6 per month for one channel, this plan is tailored for professionals seeking publishing, analytics, and engagement tools. It includes everything from the Free plan, plus in-depth analytics and engagement tools to help you enhance your social media presence.
  3. Team: Starting at $12 per month for 1 channel, this plan is well-suited for teams desiring unlimited users, collaboration, and reporting. It includes all the elements of the Essentials plan, as well as team collaboration tools and the ability to add additional users, making it an excellent choice for teams who want to work together seamlessly.
  4. Agency: Designed for marketing agencies with 10 or more channels, the Agency plan starts at $120 per month for 10 channels. It's the perfect solution for agencies that need to manage multiple clients' social media accounts. Additionally, you can add more channels for $6 per month, providing the flexibility to scale as your client base grows.


Later's pricing plans (billed monthly) are as follows:

  1. Starter: Starting at $25 per month, this plan is designed for individuals and includes 1 Social Set & User per month.
  2. Growth: Priced at $45 per month, the Growth plan is ideal for small teams. It encompasses 3 Social Sets & Users per month, along with collaboration tools for creators and brands, as well as team and brand management tools.
  3. Advanced: Geared towards growing teams, this plan starts at $80 per month and includes 6 Social Sets & Users per month. Additionally, the Advanced plan offers live chat support, a feature not available in the other plans.
why highperformr

Advanced Analytics & AI Powered Content Customization

Highperformr offers advanced analytics, AI-powered content customization, and audience growth features. It streamlines scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social engagements and optimizing your online presence.

ai analytics

Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.

ai settings

Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.

Our Verdict


Highperformr excels in Advanced Analytics and AI-Driven Content Creation with unmatched capabilities, including Follower Trend, AI coach insights, and Engagement trends.

Buffer excels in comprehensive social media management, with robust scheduling, analytics, and collaboration features.

Later stands out for its emphasis on visual content planning, making it a go-to choice for businesses prioritizing aesthetics on platforms like Instagram.

Considering your specific social media goals and preferences will be key in selecting the right tool. Whether you value analytics-driven decision-making or prioritize a visually cohesive Instagram feed, both Buffer and Later bring distinct advantages to the table. In conclusion, the choice between Buffer and Later ultimately depends on your individual needs and preferences. Whichever platform you choose, integrating a reliable social media management tool can significantly enhance your online presence.

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