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Bituach Yashir, officially known as IDB - Israel Direct Insurance Ltd., is one of Israel's pioneering and largest direct insurance companies. Founded in 1994, it revolutionized the Israeli insurance market by offering insurance products directly to consumers, primarily online and over the phone, bypassing traditional agents. Their main offerings include car insurance, home insurance, travel insurance, and life insurance. The company focuses on leveraging technology to provide efficient service, competitive pricing, and a streamlined customer experience. It is a public company traded on the Tel Aviv Stock Exchange (TASE: IDIN).
The headquarters serves as the central operational and administrative hub for all company activities, including customer service operations, claims processing, underwriting, marketing, IT, finance, and executive management.
Modern office building equipped with advanced call center infrastructure and technology to support its direct-to-consumer model. It is designed to accommodate a large workforce focused on customer interaction and operational efficiency.
The work culture at Bituach Yashir is often described as dynamic, customer-focused, and results-oriented, with a strong emphasis on technological innovation and efficiency in processes.
The Petah Tikva headquarters is significant as it centralizes the core functions of Israel's leading direct insurance provider, enabling it to serve a large customer base across the country efficiently.
Bituach Yashir's operations are primarily focused on the Israeli market. It serves customers throughout Israel, offering a range of personal insurance products. While it may engage with international reinsurance markets, its direct customer-facing operations and brand presence are concentrated within Israel.
13 HaMenofim Street, Afek Industrial Park
Petah Tikva
Central District
Israel
Address: Various buildings within Afek Industrial Park or nearby areas in Petah Tikva.
Supports the primary functions of the main headquarters, ensuring business continuity and accommodating growth in personnel and operations within its primary operational city.
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As of April 2025, Bituach Yashir' leadership includes:
Bituach Yashir has been backed by several prominent investors over the years, including:
Information on specific executive hires or exits within the last 12 months requires checking recent financial reports or official press releases. Generally, major changes are publicly announced. As of late 2023/early 2024, the core leadership team appears relatively stable.
Discover the tools Bituach Yashir uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bituach Yashir (IDB - Israel Direct Insurance) likely uses common corporate email formats. The corporate domain is often idb.co.il. Please note that direct customer service emails typically go to general mailboxes, not individual executive emails.
[first_initial][last]@idb.co.il or [first].[last]@idb.co.il
Format
khaber@idb.co.il (example for Kobi Haber based on a common format)
Example
75%
Success rate
TASE MAYA • February 19, 2024
IDB - Israel Direct Insurance announced a decision by its board of directors regarding a dividend distribution. This is a routine financial update for shareholders....more
TASE MAYA • March 20, 2024
IDB published its comprehensive annual financial statements and board report for the year ending December 31, 2023, providing insights into its performance and strategic direction....more
TASE MAYA • May 29, 2024
IDB published its quarterly financial statements for the period ending March 31, 2024, detailing its performance in the first quarter of the year....more
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