What Does Bituach Yashir Do?

Total employees1800
HeadquartersPetah Tikva
Founded1994

Bituach Yashir, officially known as IDB - Israel Direct Insurance Ltd., is one of Israel's pioneering and largest direct insurance companies. Founded in 1994, it revolutionized the Israeli insurance market by offering insurance products directly to consumers, primarily online and over the phone, bypassing traditional agents. Their main offerings include car insurance, home insurance, travel insurance, and life insurance. The company focuses on leveraging technology to provide efficient service, competitive pricing, and a streamlined customer experience. It is a public company traded on the Tel Aviv Stock Exchange (TASE: IDIN).

Where Is Bituach Yashir's Headquarters?

Bituach Yashir officeBituach Yashir officeBituach Yashir officeBituach Yashir office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central operational and administrative hub for all company activities, including customer service operations, claims processing, underwriting, marketing, IT, finance, and executive management.

Notable Features:

Modern office building equipped with advanced call center infrastructure and technology to support its direct-to-consumer model. It is designed to accommodate a large workforce focused on customer interaction and operational efficiency.

Work Culture:

The work culture at Bituach Yashir is often described as dynamic, customer-focused, and results-oriented, with a strong emphasis on technological innovation and efficiency in processes.

HQ Significance:

The Petah Tikva headquarters is significant as it centralizes the core functions of Israel's leading direct insurance provider, enabling it to serve a large customer base across the country efficiently.

Values Reflected in HQ: The headquarters' design and operations reflect values of efficiency, accessibility (via technology), customer-centricity, and innovation.

Location:

Bituach Yashir's operations are primarily focused on the Israeli market. It serves customers throughout Israel, offering a range of personal insurance products. While it may engage with international reinsurance markets, its direct customer-facing operations and brand presence are concentrated within Israel.

Street Address:

13 HaMenofim Street, Afek Industrial Park

City:

Petah Tikva

State/Province:

Central District

Country:

Israel

Where Else Does Bituach Yashir Operate Around the World?

Petah Tikva, Central District/Israel

Address: Various buildings within Afek Industrial Park or nearby areas in Petah Tikva.

Supports the primary functions of the main headquarters, ensuring business continuity and accommodating growth in personnel and operations within its primary operational city.

Buying Intent Signals for Bituach Yashir

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Bituach Yashir? Meet the Executive Team

As of April 2025, Bituach Yashir' leadership includes:

Kobi Haber - Chief Executive Officer (CEO)
Ron Elimelech Alush - Chairman of the Board of Directors
Ifat Shmilovich Kaufman - VP, Chief Legal Counsel & Corporate Secretary
Assaf Stav - VP, Chief Financial Officer (CFO)
Merav Shaked Frastai - VP, Human Resources
Yaron Arazi - VP, Chief Information Officer (CIO)
Ayelet Nir - VP, Business Development and Strategy

Who's Investing in Bituach Yashir?

Bituach Yashir has been backed by several prominent investors over the years, including:

Zur Shamir Holdings Ltd. (Controlling Shareholder)
Publicly traded on the Tel Aviv Stock Exchange (TASE: IDIN), so includes various institutional and individual investors.

What Leadership Changes Has Bituach Yashir Seen Recently?

Hire0
Exits0

Information on specific executive hires or exits within the last 12 months requires checking recent financial reports or official press releases. Generally, major changes are publicly announced. As of late 2023/early 2024, the core leadership team appears relatively stable.

What Technology (Tech Stack) Is Used byBituach Yashir?

Discover the tools Bituach Yashir uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bituach Yashir Email Formats and Examples

Bituach Yashir (IDB - Israel Direct Insurance) likely uses common corporate email formats. The corporate domain is often idb.co.il. Please note that direct customer service emails typically go to general mailboxes, not individual executive emails.

[first_initial][last]@idb.co.il or [first].[last]@idb.co.il

Format

khaber@idb.co.il (example for Kobi Haber based on a common format)

Example

75%

Success rate

What's the Latest News About Bituach Yashir?

TASE MAYAFebruary 19, 2024

Bituach Yashir (IDB) publishes information regarding dividend distribution.

IDB - Israel Direct Insurance announced a decision by its board of directors regarding a dividend distribution. This is a routine financial update for shareholders....more

TASE MAYAMarch 20, 2024

Bituach Yashir (IDB) releases its Annual Report for 2023.

IDB published its comprehensive annual financial statements and board report for the year ending December 31, 2023, providing insights into its performance and strategic direction....more

TASE MAYAMay 29, 2024

Bituach Yashir (IDB) releases its Q1 2024 Financial Report.

IDB published its quarterly financial statements for the period ending March 31, 2024, detailing its performance in the first quarter of the year....more

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