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ZPLAY is a globally recognized mobile game publisher and developer, dedicated to creating and distributing innovative and engaging gaming experiences for a worldwide audience. Founded in 2010 with a passion for games, ZPLAY focuses primarily on casual and hyper-casual titles, partnering with independent developers and studios to bring hit games to market. They leverage data-driven strategies for user acquisition, monetization, and live operations to maximize game potential on a global scale.
Serves as the central hub for ZPLAY's global operations, including game development partnerships, publishing strategy, marketing, business development, data analytics, and administrative functions.
Likely modern office spaces designed to foster creativity and collaboration, situated within Beijing's vibrant tech ecosystem. Specific architectural details are not widely publicized.
A dynamic, fast-paced, and creative environment focused on innovation in mobile gaming. Emphasis on teamwork, data-driven decision-making, rapid iteration, and a passion for creating fun and engaging user experiences for a global player base.
Beijing is a major global hub for technology and gaming, providing ZPLAY access to a rich talent pool, investment opportunities, and a strong ecosystem for partnerships, crucial for its growth and international reach in the competitive mobile games market.
ZPLAY maintains a significant global presence, supporting worldwide game publishing functions. This includes sourcing games from international developers, localization for diverse markets, global marketing campaigns, user acquisition across multiple regions, monetization strategy implementation, and providing developer support. Their operational reach spans key gaming markets in Asia, North America, Europe, and other emerging regions, enabling them to launch and scale mobile games for an international audience.
Typically located within major technology or creative industry parks in Haidian District or similar innovation zones in Beijing.
Beijing
Beijing
China
Address: Office likely situated in a business district or tech hub relevant to the gaming industry in Seoul; specific street address not publicly advertised.
To strengthen ZPLAY's presence in East Asia, collaborate with local game developers, and adapt game publishing strategies to the specific preferences and trends of Korean gamers.
Address: Office likely situated in a business district or co-working space suitable for business development in San Francisco; specific street address not publicly advertised.
To expand ZPLAY's footprint in Western markets, facilitate game publishing deals, source new games, and stay attuned to gaming trends and business opportunities in North America and Europe.
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As of April 2025, ZPLAY' leadership includes:
ZPLAY has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at ZPLAY have been identified in the last 12 months through publicly available English-language news channels or company statements. Key leadership positions appear stable based on available information.
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ZPLAY's email format likely follows common corporate structures used by technology companies. While the exact primary format is not publicly confirmed, common patterns include variations of first name, last name, and initials. For official business inquiries, it is often most effective to use the contact forms on their official website or reach out via their official LinkedIn page.
[first].[last]@zplay.com or [first_initial][last]@zplay.com
Format
jane.doe@zplay.com or jdoe@zplay.com
Example
70%
Success rate
ZPLAY Official Website & Industry Publications • Ongoing
ZPLAY continues to actively publish a diverse portfolio of mobile games, with a strong focus on the hyper-casual genre. The company regularly announces new game releases and updates on its official channels and is known for seeking partnerships with game developers worldwide to bring innovative titles to the global market. Their news often highlights game milestones, new launches, and participation in industry events....more
PocketGamer.biz • February 19, 2020
ZPLAY's hyper-casual game, Sharpen Blade, achieved over 10 million downloads worldwide across iOS and Android devices. The game, which involves sharpening various objects, gained popularity quickly after its launch, highlighting ZPLAY's capability in publishing and scaling hyper-casual hits....more
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