What Does Zmarta Do?

Total employees280
HeadquartersStockholm
Founded2015

Zmarta is a prominent financial technology company operating in the Nordic region, offering a wide range of comparison services for consumers. They empower users to make smarter financial decisions by comparing loans (personal loans, mortgages), insurance policies (car, home, personal), and electricity contracts from various providers. Zmarta aims to simplify the process of finding the best financial products, saving consumers time and money. The company is part of the Bauer Media Group, which acquired Zmarta to strengthen its online comparison platform (OCP) business area.

Where Is Zmarta's Headquarters?

Zmarta officeZmarta officeZmarta officeZmarta office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Stockholm headquarters serves as the central hub for Zmarta's strategic decision-making, product development, marketing, technology infrastructure, and overall group operations for its Nordic markets.

Notable Features:

Located in a modern office building, likely featuring collaborative workspaces, advanced IT infrastructure, and facilities designed to foster innovation and agile development methodologies common in tech companies.

Work Culture:

The work culture at Zmarta's HQ is typically described as dynamic, results-oriented, and customer-focused, with an emphasis on teamwork, data-driven insights, and continuous improvement within the fast-paced fintech industry.

HQ Significance:

Stockholm's strong fintech ecosystem, access to skilled talent, and position as a leading Nordic business center make it a strategic location for Zmarta's headquarters, facilitating growth and innovation.

Values Reflected in HQ: The headquarters likely reflects Zmarta's values of transparency, efficiency, and user empowerment through an open and technologically advanced environment that supports its mission.

Location:

Zmarta's primary operational presence is concentrated in the Nordic countries: Sweden, Finland, and Norway. While its services are digitally accessible, its physical offices and core market focus are within this region. As part of Bauer Media Group, it benefits from the broader international reach and resources of its parent company, but Zmarta's direct brand operations are Nordic-centric.

Street Address:

Klarabergsviadukten 90D

City:

Stockholm

State/Province:

N/A

Country:

Sweden

Where Else Does Zmarta Operate Around the World?

Helsinki, Finland

Address: Itämerenkatu 5, 00180 Helsinki, Finland

Serves as the primary operational base for Zmarta.fi, ensuring services meet the specific needs and regulatory landscape of Finland.

Ängelholm, Sweden

Address: Järnvägsgatan 23, 262 32 Ängelholm, Sweden

Provides key support functions and operational capacity for Zmarta's services, particularly within the Swedish market.

Oslo, Norway

Address: Hieronymus Heyerdahls gate 1, 0160 Oslo, Norway

Drives growth and service delivery in Norway, adapting Zmarta's offerings to the Norwegian financial services environment.

Buying Intent Signals for Zmarta

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Zmarta? Meet the Executive Team

As of April 2025, Zmarta' leadership includes:

Erik Kjellberg - CEO, Zmarta Group
Mattias Carlsson - CTO, Zmarta Group
Karl Johan Lindblad - CFO, Zmarta Group
HÃ¥kon S. Haneborg - CEO Zmarta AS (Norway)

Who's Investing in Zmarta?

Zmarta has been backed by several prominent investors over the years, including:

Bauer Media Group (Current Owner)
H.I.G. Capital (Previous Majority Owner)

What Leadership Changes Has Zmarta Seen Recently?

Hire0
Exits0

Publicly available information on specific executive hires or exits at Zmarta within the last 12 months is limited. Major leadership changes are often announced by the parent company, Bauer Media Group. Erik Kjellberg's appointment as CEO was in late 2022.

What Technology (Tech Stack) Is Used byZmarta?

Discover the tools Zmarta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Zmarta Email Formats and Examples

Zmarta, like many modern companies, primarily uses the firstname.lastname email format. This is a common structure for professional communication within the organization and with external partners. Variations might exist for specific departments or roles.

[first].[last]@zmarta.com

Format

erik.kjellberg@zmarta.com

Example

85%

Success rate

What's the Latest News About Zmarta?

Zmarta Press (via Mynewsdesk) • November 16, 2023

Zmarta News: One in five Swedes has taken out a loan to pay bills

A survey by Zmarta shows that 20% of Swedes have taken out loans to cover regular bills in the past year, with younger individuals and single parents being most affected. The report highlights increasing financial pressure on households....more

Bauer Media Audio Sweden (via Mynewsdesk) • February 29, 2024

Bauer Media News: Rockklassiker biggest podcast, Bauer Media retains lead

While not directly about Zmarta, this news from its parent company Bauer Media Sweden indicates ongoing activity and market leadership in related digital media sectors within Sweden, reflecting the broader corporate environment Zmarta operates in....more

Bauer Media (via Mynewsdesk) • October 3, 2022

Zmarta News: Erik Kjellberg new CEO for Zmarta Group

Bauer Media Group appointed Erik Kjellberg as the new CEO of Zmarta Group. Kjellberg, with a background from Schibsted and Klarna, succeeded Gustav Berghog, who transitioned to another role within Bauer Media Group....more

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