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Zmarta is a prominent financial technology company operating in the Nordic region, offering a wide range of comparison services for consumers. They empower users to make smarter financial decisions by comparing loans (personal loans, mortgages), insurance policies (car, home, personal), and electricity contracts from various providers. Zmarta aims to simplify the process of finding the best financial products, saving consumers time and money. The company is part of the Bauer Media Group, which acquired Zmarta to strengthen its online comparison platform (OCP) business area.
The Stockholm headquarters serves as the central hub for Zmarta's strategic decision-making, product development, marketing, technology infrastructure, and overall group operations for its Nordic markets.
Located in a modern office building, likely featuring collaborative workspaces, advanced IT infrastructure, and facilities designed to foster innovation and agile development methodologies common in tech companies.
The work culture at Zmarta's HQ is typically described as dynamic, results-oriented, and customer-focused, with an emphasis on teamwork, data-driven insights, and continuous improvement within the fast-paced fintech industry.
Stockholm's strong fintech ecosystem, access to skilled talent, and position as a leading Nordic business center make it a strategic location for Zmarta's headquarters, facilitating growth and innovation.
Zmarta's primary operational presence is concentrated in the Nordic countries: Sweden, Finland, and Norway. While its services are digitally accessible, its physical offices and core market focus are within this region. As part of Bauer Media Group, it benefits from the broader international reach and resources of its parent company, but Zmarta's direct brand operations are Nordic-centric.
Klarabergsviadukten 90D
Stockholm
N/A
Sweden
Address: Itämerenkatu 5, 00180 Helsinki, Finland
Serves as the primary operational base for Zmarta.fi, ensuring services meet the specific needs and regulatory landscape of Finland.
Address: Järnvägsgatan 23, 262 32 Ängelholm, Sweden
Provides key support functions and operational capacity for Zmarta's services, particularly within the Swedish market.
Address: Hieronymus Heyerdahls gate 1, 0160 Oslo, Norway
Drives growth and service delivery in Norway, adapting Zmarta's offerings to the Norwegian financial services environment.
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As of April 2025, Zmarta' leadership includes:
Zmarta has been backed by several prominent investors over the years, including:
Publicly available information on specific executive hires or exits at Zmarta within the last 12 months is limited. Major leadership changes are often announced by the parent company, Bauer Media Group. Erik Kjellberg's appointment as CEO was in late 2022.
Discover the tools Zmarta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Zmarta, like many modern companies, primarily uses the firstname.lastname email format. This is a common structure for professional communication within the organization and with external partners. Variations might exist for specific departments or roles.
[first].[last]@zmarta.com
Format
erik.kjellberg@zmarta.com
Example
85%
Success rate
Zmarta Press (via Mynewsdesk) • November 16, 2023
A survey by Zmarta shows that 20% of Swedes have taken out loans to cover regular bills in the past year, with younger individuals and single parents being most affected. The report highlights increasing financial pressure on households....more
Bauer Media Audio Sweden (via Mynewsdesk) • February 29, 2024
While not directly about Zmarta, this news from its parent company Bauer Media Sweden indicates ongoing activity and market leadership in related digital media sectors within Sweden, reflecting the broader corporate environment Zmarta operates in....more
Bauer Media (via Mynewsdesk) • October 3, 2022
Bauer Media Group appointed Erik Kjellberg as the new CEO of Zmarta Group. Kjellberg, with a background from Schibsted and Klarna, succeeded Gustav Berghog, who transitioned to another role within Bauer Media Group....more
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