What Does Zitcha Do?

Total employees49
HeadquartersMelbourne
Founded2022

Zitcha is a leading retail media platform that empowers retailers and brands to build, manage, and scale their digital retail media networks. It provides a comprehensive suite of tools for on-site and off-site advertising, enabling businesses to monetize their first-party data and create new revenue streams while enhancing the shopper experience. Zitcha's platform helps brands connect with shoppers at the point of purchase and retailers to control their media ecosystem, driving incremental sales and offering valuable advertising opportunities.

Where Is Zitcha's Headquarters?

Zitcha officeZitcha officeZitcha officeZitcha office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Melbourne headquarters serves as the central hub for Zitcha's global operations, product development, engineering, strategic decision-making, and corporate functions.

Notable Features:

Located in Melbourne's central business district, the office is designed to be a modern, collaborative workspace. While specific architectural details are not widely publicized, it likely features open-plan areas and facilities conducive to a tech company's innovative culture.

Work Culture:

Zitcha fosters a dynamic, fast-paced, and innovative work environment, typical of a rapidly growing technology scale-up. The culture likely emphasizes collaboration, customer-centricity, agility, and continuous learning in the evolving retail media landscape.

HQ Significance:

As the founding location and primary operational center, the Melbourne HQ is crucial for Zitcha's strategic direction, technological innovation, and coordination of its expanding global presence in the retail media sector.

Values Reflected in HQ: The choice of a prime Melbourne CBD location reflects Zitcha's commitment to innovation, talent acquisition, and connectivity within the tech ecosystem. The office environment is likely designed to promote collaboration, transparency, and efficiency.

Location:

Zitcha supports its global client base and operations through strategically located offices in APAC (Australia, New Zealand), EMEA (United Kingdom), and North America (USA). These offices handle sales, customer success, business development, and market-specific adaptations of its retail media platform, enabling brands and retailers worldwide to leverage Zitcha's technology for enhanced advertising and monetization.

Street Address:

Level 1, 162 Collins Street

City:

Melbourne

State/Province:

VIC

Country:

Australia

Where Else Does Zitcha Operate Around the World?

Sydney, NSW, Australia

Address: Level 36, 1 Farrer Place, Sydney NSW 2000, Australia

Strengthening Zitcha's presence in the ANZ region, providing localized support and expanding its retail media network partnerships.

London, United Kingdom

Address: 7 Bell Yard, London WC2A 2JR, United Kingdom

To cater to the growing demand for retail media solutions in Europe, Middle East, and Africa, adapting Zitcha's platform to regional market needs.

New York, NY, USA

Address: 5th Floor, 1177 Avenue of the Americas, New York, NY 10036, USA

Establishing and growing Zitcha's footprint in the competitive US retail media landscape, offering its platform to major American businesses.

Auckland, New Zealand

Address: Level 10, 152 Quay Street, Auckland 1010, New Zealand

Ensuring dedicated service and growth within the New Zealand market, complementing its broader APAC strategy.

Buying Intent Signals for Zitcha

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Zitcha? Meet the Executive Team

As of April 2025, Zitcha' leadership includes:

Troy Townsend - Co-founder & CEO
Todd Harrison - Co-founder & CTO
Nick Hinsley - Co-founder & CRO
Joshua Rex - Chief Product Officer

Who's Investing in Zitcha?

Zitcha has been backed by several prominent investors over the years, including:

OIF Ventures
Flying Fox Ventures
Archangel Ventures
Pivot City

What Leadership Changes Has Zitcha Seen Recently?

Hire1
Exits0

Zitcha appointed Joshua Rex as Chief Product Officer in May 2023. No other major C-suite exits or hires have been publicly announced in the past 12 months.

New Appointments:

Joshua Rex, Joshua Rex joined Zitcha as Chief Product Officer, bringing extensive experience in product leadership to drive innovation for the retail media platform.

What Technology (Tech Stack) Is Used byZitcha?

Discover the tools Zitcha uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Zitcha Email Formats and Examples

Common email formats for companies like Zitcha often use a combination of first name and last name. While not officially confirmed, a likely format is [first].[last]@zitcha.com.

[first].[last]@zitcha.com

Format

jane.doe@zitcha.com

Example

75%

Success rate

What's the Latest News About Zitcha?

The Media Leader • December 7, 2023

Zitcha News: JCDecaux UK partners with Zitcha to boost retail media offering

JCDecaux UK announced a partnership with Australian retail media technology platform Zitcha. The collaboration aims to enhance JCDecaux's retail media offering by integrating Zitcha's platform, enabling advertisers to reach audiences across JCDecaux's digital out-of-home screens in retail environments....more

Mumbrella • October 2, 2023

Zitcha News: Endeavour Group partners with Zitcha to launch new retail media arm, MixIn by Endeavour

Endeavour Group, one of Australia's leading retail drinks and hospitality businesses, partnered with Zitcha to launch its retail media arm, MixIn by Endeavour. The platform, powered by Zitcha, allows suppliers to connect with customers through Endeavour's extensive digital network....more

AdNews • May 26, 2023

Zitcha News: Zitcha appoints Joshua Rex chief product officer

Retail media platform Zitcha appointed Joshua Rex as its first chief product officer. Rex joined from a previous role at Marketplacer and is tasked with spearheading Zitcha's product vision and strategy....more

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