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Zestful's Overview

Total employees25
HeadquartersSan Francisco
Founded2017

Zestful was a U.S.-based technology company renowned for its flexible employee perks and benefits platform. Launched in 2017, the platform empowered companies to offer customizable stipends and rewards to their employees for a wide range of categories, including wellness, food, education, remote work essentials, and family support. Employees could conveniently use their Zestful digital cards or app to spend their allocated funds on pre-approved or company-defined categories, enhancing employee satisfaction and engagement. In November 2021, Zestful was acquired by Guusto, a prominent player in the employee recognition and rewards sector, to integrate Zestful's flexible perks technology and expand Guusto's comprehensive offerings.

Where is Zestful's Headquarters?

Zestful officeZestful officeZestful officeZestful office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central nexus for all company operations, including product development, software engineering, sales, marketing, customer support, and strategic planning for its employee benefits platform.

Notable Features:

Likely occupied a modern, collaborative office space typical of tech startups in the Bay Area, designed to foster creativity, teamwork, and rapid innovation. Specific architectural details are not widely publicized.

Work Culture:

Zestful fostered a dynamic, fast-paced, and employee-centric work culture. The environment encouraged innovation, problem-solving, and a strong focus on enhancing the employee benefits experience through technology.

HQ Significance:

The San Francisco headquarters was pivotal for Zestful's growth, allowing it to tap into the rich talent pool, venture capital network, and tech ecosystem of Silicon Valley to develop and scale its unique perks platform.

Values Reflected in HQ: The headquarters likely embodied Zestful's core values of flexibility, employee well-being, innovation, and user-centric design, mirroring the principles behind its product.

Location:

Prior to its acquisition by Guusto, Zestful primarily focused its operations and services on the U.S. market. Its platform was designed to help American companies provide flexible benefits to their employees. While its technology had global potential, its active customer base and direct support were concentrated in the United States.

Street Address:

Specific historical street address of the main operational office is not publicly available; the company operated primarily from San Francisco.

City:

San Francisco

State/Province:

California

Country:

USA

Zestful's Global Presence

Primarily San Francisco, CA, USA focused

Address: Not applicable; primary operations were centralized at its San Francisco HQ.

Focus was on national (U.S.) market penetration from its central HQ, with potential remote team members supporting various functions globally.

Buying Intent Signals for Zestful

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Zestful

As of April 2025, Zestful' leadership includes:

Mat Vogels - Co-founder & CEO
Chris Schiavo - Co-founder & CTO

Investors of Zestful

Zestful has been backed by several prominent investors over the years, including:

Y Combinator
Bessemer Venture Partners
Kleiner Perkins
SV Angel
Soma Capital
Coelius Capital
Kevin Hartz
Gokul Rajaram
Weekend Fund

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Zestful was acquired by Guusto in November 2021. Consequently, there have been no executive new hires or exits at Zestful as an independent entity in the last 12 months. The information below reflects key leadership roles up to the point of acquisition.

Departures

Mat Vogels, Ceased role as CEO of Zestful upon its acquisition by Guusto, marking the integration of Zestful into the Guusto organization.
Chris Schiavo, Departed from the CTO role at Zestful as part of the company's acquisition by Guusto and subsequent operational merger.

Technology (Tech Stack) used by Zestful

Discover the tools Zestful uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Zestful Email Formats and Examples

Before its acquisition, Zestful likely used common email formats typical for tech startups. These often included combinations of first name, last name, or first initial. As Zestful is no longer an independent operational entity, these email addresses are not active.

Common formats included [first]@zestful.com (e.g., mat@zestful.com) or [first].[last]@zestful.com.

Format

example: mat@zestful.com

Example

0 (Company acquired, historical email formats are no longer in use)%

Success rate

News and media

PR NewswireNovember 16, 2021

Guusto Acquires Zestful to Accelerate Growth in the Employee Recognition Market

Guusto, a leading platform for employee recognition and customer rewards, announced its acquisition of Zestful, a Y Combinator-backed company. Zestful was known for its flexible employee perks and benefits programs. This acquisition was aimed at enhancing Guusto's offerings and expanding its market reach by integrating Zestful's innovative perks technology....more

TechCrunchMarch 1, 2019

Zestful launches with $1.18M to make employee perks and benefits more flexible

Zestful officially launched its platform designed to offer more flexible employee perks and benefits, alongside announcing $1.18 million in seed funding. Key investors included Y Combinator, Bessemer Venture Partners, Weekend Fund, SV Angel, and notable angel investors. The platform aimed to simplify how companies offer and manage employee stipends....more

Business WireSeptember 9, 2020

Zestful Raises $5 Million in Seed Financing Led by Bessemer Venture Partners to Help Companies Reimagine Employee Perks

Zestful announced it had raised $5 million in a seed funding round led by Bessemer Venture Partners, with participation from existing investors like Y Combinator and new investors such as Kleiner Perkins. The funding was intended to expand its team and further develop its platform for customizable employee perk programs....more

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