Zestful was a U.S.-based technology company renowned for its flexible employee perks and benefits platform. Launched in 2017, the platform empowered companies to offer customizable stipends and rewards to their employees for a wide range of categories, including wellness, food, education, remote work essentials, and family support. Employees could conveniently use their Zestful digital cards or app to spend their allocated funds on pre-approved or company-defined categories, enhancing employee satisfaction and engagement. In November 2021, Zestful was acquired by Guusto, a prominent player in the employee recognition and rewards sector, to integrate Zestful's flexible perks technology and expand Guusto's comprehensive offerings.
Served as the central nexus for all company operations, including product development, software engineering, sales, marketing, customer support, and strategic planning for its employee benefits platform.
Likely occupied a modern, collaborative office space typical of tech startups in the Bay Area, designed to foster creativity, teamwork, and rapid innovation. Specific architectural details are not widely publicized.
Zestful fostered a dynamic, fast-paced, and employee-centric work culture. The environment encouraged innovation, problem-solving, and a strong focus on enhancing the employee benefits experience through technology.
The San Francisco headquarters was pivotal for Zestful's growth, allowing it to tap into the rich talent pool, venture capital network, and tech ecosystem of Silicon Valley to develop and scale its unique perks platform.
Prior to its acquisition by Guusto, Zestful primarily focused its operations and services on the U.S. market. Its platform was designed to help American companies provide flexible benefits to their employees. While its technology had global potential, its active customer base and direct support were concentrated in the United States.
Specific historical street address of the main operational office is not publicly available; the company operated primarily from San Francisco.
San Francisco
California
USA
Address: Not applicable; primary operations were centralized at its San Francisco HQ.
Focus was on national (U.S.) market penetration from its central HQ, with potential remote team members supporting various functions globally.
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As of April 2025, Zestful' leadership includes:
Zestful has been backed by several prominent investors over the years, including:
Zestful was acquired by Guusto in November 2021. Consequently, there have been no executive new hires or exits at Zestful as an independent entity in the last 12 months. The information below reflects key leadership roles up to the point of acquisition.
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Before its acquisition, Zestful likely used common email formats typical for tech startups. These often included combinations of first name, last name, or first initial. As Zestful is no longer an independent operational entity, these email addresses are not active.
Common formats included [first]@zestful.com (e.g., mat@zestful.com) or [first].[last]@zestful.com.
Format
example: mat@zestful.com
Example
0 (Company acquired, historical email formats are no longer in use)%
Success rate
PR Newswire • November 16, 2021
Guusto, a leading platform for employee recognition and customer rewards, announced its acquisition of Zestful, a Y Combinator-backed company. Zestful was known for its flexible employee perks and benefits programs. This acquisition was aimed at enhancing Guusto's offerings and expanding its market reach by integrating Zestful's innovative perks technology....more
TechCrunch • March 1, 2019
Zestful officially launched its platform designed to offer more flexible employee perks and benefits, alongside announcing $1.18 million in seed funding. Key investors included Y Combinator, Bessemer Venture Partners, Weekend Fund, SV Angel, and notable angel investors. The platform aimed to simplify how companies offer and manage employee stipends....more
Business Wire • September 9, 2020
Zestful announced it had raised $5 million in a seed funding round led by Bessemer Venture Partners, with participation from existing investors like Y Combinator and new investors such as Kleiner Perkins. The funding was intended to expand its team and further develop its platform for customizable employee perk programs....more
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