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Zenly Inc. was a French tech company renowned for its mobile social mapping application, Zenly. Founded in 2011 in Paris by Antoine Martin and Alexis Bonillo, Zenly allowed users to share their real-time location with friends and family in a fun, interactive way. It gained significant popularity, especially among younger demographics worldwide, for its unique features like 'bumps' and battery level sharing. In June 2017, Snap Inc. acquired Zenly for a reported sum between $250 million and $350 million. Zenly continued to operate relatively independently for a few years, maintaining its distinct brand and user base. However, as part of a broader corporate restructuring, Snap Inc. announced the discontinuation of Zenly, and the app was officially shut down on February 3, 2023. Despite its closure, Zenly is remembered for its innovative approach to social location sharing and its vibrant community.
Served as the nerve center for all core operations, including product development, software engineering, design, user experience research, marketing, and business administration for the Zenly application.
As a modern tech startup in Paris, Zenly's headquarters likely featured an open, collaborative workspace designed to foster creativity and teamwork, possibly with vibrant branding elements reflecting the app's youthful appeal. Specific architectural details are not widely publicized.
Zenly was reputed for its dynamic, innovative, and fast-paced startup culture. It emphasized user-centric design, strong engineering talent, and a playful, engaging work environment. The team was known for its passion and dedication to building a unique social product.
The Paris headquarters was pivotal as the birthplace and development center of the Zenly app. It's where the innovative location-sharing technology was conceived and scaled, leading to its global adoption and eventual high-profile acquisition by Snap Inc.
Before its shutdown, Zenly achieved significant global reach as a mobile application. It was particularly popular across Europe (notably France, UK, Spain), Russia, and several Asian markets including Japan, Indonesia, Thailand, and Taiwan. While its core team was in Paris, its global operations, user support, and infrastructure were increasingly managed through Snap Inc.'s worldwide network following the 2017 acquisition. The app itself was available globally on iOS and Android platforms, supporting multiple languages to cater to its diverse user base.
50 Rue d'Aboukir
Paris
Île-de-France
France
Address: Operations were heavily centralized in its Paris headquarters. Post-acquisition, teams were integrated within Snap Inc.'s global structure rather than Zenly Inc. maintaining separate, branded offices.
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As of April 2025, Zenly Inc.' leadership includes:
Zenly Inc. has been backed by several prominent investors over the years, including:
Zenly Inc. was shut down on February 3, 2023. Consequently, there have been no executive hires or exits attributable to 'Zenly Inc.' as an independent operational entity in the last 12 months. Key leadership from Zenly had transitioned into roles at Snap Inc. following the 2017 acquisition, and their subsequent career moves would be associated with Snap Inc. or their new ventures.
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Prior to its shutdown and integration into Snap Inc., Zenly Inc. likely utilized standard corporate email address formats common among tech startups. The primary domain was zen.ly.
Common patterns included [first]@zen.ly (e.g., antoine@zen.ly) or [first].[last]@zen.ly (e.g., antoine.martin@zen.ly).
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example@zen.ly (Note: zen.ly domain is no longer active)
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TechCrunch • February 3, 2023
Snap Inc. has officially shut down Zenly, the popular French social mapping app it acquired in 2017. The closure, effective February 3, 2023, was part of Snap's broader restructuring plan announced in August 2022, which aimed to reduce costs and narrow its focus on core priorities like Snapchat....more
TechCrunch • April 26, 2023
Antoine Martin and Alexis Bonillo, co-founders of the shuttered social map app Zenly, have launched a new social venture called Amo. They have secured $19 million in seed funding from investors including New Wave and Coatue to build new social experiences, with an initial app 'ID' focused on self-expression through customizable digital cards....more
TechCrunch • June 21, 2017
Snap Inc., the parent company of Snapchat, acquired Zenly, a Paris-based startup behind a popular location-sharing app. The deal, reportedly valued between $250 million and $350 million, aimed to bolster Snap's presence in social mapping and location-based features. Zenly was to continue operating as a standalone app initially after the acquisition....more
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