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Zagat
What Does Zagat Do?
Zagat Survey, founded in 1979 by Tim and Nina Zagat, revolutionized restaurant reviews by publishing crowd-sourced guides. Known for its iconic burgundy books and 30-point rating scale for food, decor, service, and cost, Zagat became a trusted resource for diners worldwide. In 2011, Google acquired Zagat to bolster its local search offerings. Later, in 2018, The Infatuation, a digital-first restaurant discovery platform, acquired Zagat from Google, aiming to revive the brand and integrate its legacy with modern digital content. Today, Zagat operates under The Infatuation (which was acquired by JPMorgan Chase in 2021), continuing to provide curated restaurant ratings and reviews, often with a focus on specific city guides and digital content that blends its historical survey methodology with The Infatuation's editorial voice.
Where Is Zagat's Headquarters?
HQ Function
Central hub for editorial strategy, content creation, business operations, and product development for the Zagat brand, integrated within The Infatuation's overall structure.
Notable Features:
Modern office space in SoHo, New York City, designed to foster a collaborative and creative environment for a leading digital media company focused on dining and lifestyle.
Work Culture:
Reflects The Infatuation's dynamic, innovative, and food-passionate culture. Emphasis on high-quality editorial content, authentic user engagement, and leveraging technology for restaurant discovery.
HQ Significance:
Serves as the command center for The Infatuation's operations, including the strategic direction and digital evolution of the historic Zagat brand, influencing dining choices for a wide audience.
Values Reflected in HQ: Commitment to quality journalism in food, user trust, digital innovation, and preserving the legacy of reliable dining guidance associated with the Zagat name.
Location:
Historically, Zagat Survey published guides for numerous cities across North America, Europe, and Asia. Under The Infatuation, Zagat's presence is primarily digital, focusing on key metropolitan areas. The Infatuation platform, which hosts Zagat content, supports global users with reviews and guides for major dining destinations in the United States (e.g., New York, LA, Chicago, Miami) and select international cities like London. Functions supported globally include digital content delivery, user-generated reviews (via The Infatuation's platform), and localized editorial coverage for these key markets.
Street Address:
424 Broadway
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Zagat Operate Around the World?
London, UK
Address: The Infatuation, Fora, 35-41 Folgate Street, London, E1 6BX, UK
To provide localized restaurant reviews, guides, and content for the London dining scene and other key European cities, extending the reach of The Infatuation and Zagat.
Buying Intent Signals for Zagat
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Zagat? Meet the Executive Team
As of April 2025, Zagat' leadership includes:
Who's Investing in Zagat?
Zagat has been backed by several prominent investors over the years, including:
What Leadership Changes Has Zagat Seen Recently?
No major publicly announced executive hires or exits specifically for distinct Zagat Survey leadership roles, or significant high-level changes at The Infatuation directly impacting Zagat's core leadership, have been prominent in the last 12 months. Leadership within The Infatuation, which manages the Zagat brand, has remained relatively stable following its acquisition by JPMorgan Chase.
What Technology (Tech Stack) Is Used byZagat?
Discover the tools Zagat uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Zagat Email Formats and Examples
Email communications related to Zagat Survey would typically originate from The Infatuation, its parent company. Common email formats at The Infatuation include [first_initial][last]@theinfatuation.com or [first].[last]@theinfatuation.com. While a dedicated @zagat.com domain might exist for specific brand communications, emails from key personnel are more likely to use The Infatuation's domain.
[first_initial][last]@theinfatuation.com, [first].[last]@theinfatuation.com
Format
hreinsberg@theinfatuation.com
Example
75%
Success rate
What's the Latest News About Zagat?
The New York Times • October 24, 2023
Zagat Survey Returns to Print in New York City
The Infatuation has released a new print edition of the Zagat Survey for New York City, marking a significant step in the revival of the iconic guide. The 2024 edition includes ratings and reviews for hundreds of restaurants, blending Zagat's traditional survey-based approach with The Infatuation's modern sensibility....more
Axios • September 7, 2023
The Infatuation expands its newsletter-first local strategy (mentioning Zagat integration)
The Infatuation is expanding its newsletter-first strategy to more U.S. cities, leveraging its brand and Zagat's legacy to provide localized dining information. This expansion is part of its growth under JPMorgan Chase, aiming to be a key utility for diners across the country....more
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