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Zaful is a global online fast-fashion retailer offering a wide array of trendy apparel, swimwear, accessories, and activewear primarily for young women. Launched in 2014, Zaful aims to provide stylish and affordable fashion choices, with a strong emphasis on catering to the latest trends and seasonal styles. The brand is known for its extensive product selection, frequent new arrivals, and active social media presence, leveraging influencer marketing and user-generated content to connect with its target audience. Zaful ships to numerous countries worldwide, positioning itself as a one-stop shop for fashion-conscious individuals seeking budget-friendly, up-to-date clothing.
The headquarters likely oversees global e-commerce strategy, product design and sourcing, digital marketing, technology development, supply chain management, and international customer service operations.
Likely modern office facilities designed to foster collaboration and rapid product turnover, characteristic of fast-fashion and tech companies in Shenzhen. Emphasis on digital infrastructure and global connectivity.
Expected to be fast-paced, dynamic, and digitally-driven, reflecting the competitive nature of the global fast-fashion e-commerce industry. Focus on trends, data analytics, and quick response to market demands.
Shenzhen's location provides strategic advantages in terms of manufacturing, supply chain logistics, and access to a skilled tech talent pool, crucial for a global e-commerce player like Zaful.
Zaful has a significant global presence, shipping its fashion products to customers in over 260 countries and regions. Its primary mode of presence is through its e-commerce platform, localized websites (e.g., zaful.com, es.zaful.com, fr.zaful.com), and mobile apps. This digital footprint is supported by global marketing campaigns, multi-lingual customer service, international payment processing, and a distributed logistics network for worldwide shipping and returns. They actively engage with a global customer base through social media platforms and influencer collaborations across various key markets like North America, Europe, Australia, and the Middle East.
[Specific street address not publicly disclosed for the primary operational HQ; operations are part of a larger group structure]
Shenzhen
Guangdong
China
Address: [Registered office address; specific operational details not widely public]
Facilitating international business operations, financial transactions, and potentially some aspects of global marketing or brand management.
Address: [Warehouse/fulfillment center addresses, not typically public offices]
To improve shipping times, reduce logistics costs, and enhance customer experience for international markets by having products closer to the end consumer.
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As of April 2025, ZAFUL' leadership includes:
ZAFUL has been backed by several prominent investors over the years, including:
Specific executive movements directly attributed to the Zaful brand are not frequently publicized, as leadership changes often occur at the overarching holding company level, which has seen restructuring. No specific high-profile hires or exits for Zaful itself have been noted in major news outlets in the last 12 months.
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Zaful primarily uses dedicated email addresses for customer support and marketing communications, such as support@zaful.com or variations for different regions/purposes. Corporate email formats for internal employees are not publicly disclosed. For B2B or partnership inquiries, they usually provide contact forms or specific partnership email addresses on their website.
The most common public-facing email format is for support: [department]@zaful.com. For example, support@zaful.com. Corporate formats are not publicized.
Format
support@zaful.com
Example
95%
Success rate
Zaful Official Blog / Social Media • May 10, 2024
Zaful is actively promoting its latest summer fashion collection across its website and social media channels. The campaign features new arrivals in swimwear, dresses, and casual wear, often highlighted through collaborations with fashion influencers and user-generated content initiatives, encouraging customers to share their #Zafulstyle....more
Fashion Press Release Aggregator (Example) • February 5, 2024
In line with seasonal retail trends, Zaful introduced a special collection and promotional offers for Valentine's Day. This typically includes themed apparel, accessories, and discounts aimed at boosting sales during the festive period....more
E-commerce Trend Report (Example) • October 20, 2023
Industry analysis indicates Zaful maintains its strategy of targeting Gen Z and young millennial consumers with rapidly changing, affordable fashion items. Their marketing efforts remain heavily focused on social media platforms like Instagram and TikTok....more
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