Saint Laurent
Saint Laurent's Overview
Yves Saint Laurent, commonly known as YSL or Saint Laurent, is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Established in 1961, the brand quickly became one of the most iconic and influential haute couture houses of the 20th century. Known for its modern and iconic pieces, such as its tuxedo jackets for women (Le Smoking), YSL offers a wide range of women's and men's ready-to-wear products, leather goods, shoes, and jewelry. The brand also has a significant presence in the beauty market with YSL Beauté. Saint Laurent is part of the luxury group Kering.
Where is Saint Laurent's Headquarters?
HQ Function
Serves as the central hub for global operations, design direction, brand strategy, marketing, and corporate management for the fashion house.
Notable Features:
The headquarters, often referred to as 'Saint Laurent Babylone,' is housed in a meticulously restored 17th-century abbey (Abbaye de Penthemont). It features minimalist design aesthetics championed by creative director Anthony Vaccarello, expansive gardens, a couture salon, and state-of-the-art facilities, blending historic architecture with modern luxury.
Work Culture:
A dynamic, creative, and fast-paced environment focused on luxury, innovation, and upholding the brand's prestigious heritage. Emphasis on craftsmanship, artistic expression, excellence, and meticulous attention to detail.
HQ Significance:
The Parisian HQ reinforces YSL's identity as a premier French luxury brand, situated in the world's fashion capital. It serves as the nerve center for its global operations and brand image.
Values Reflected in HQ: Elegance, Parisian chic, artistic integrity, respect for heritage, modernism, and an uncompromising commitment to quality and luxury.
Location:
Yves Saint Laurent supports a wide range of functions globally. Design and product development are primarily centered in Paris. Manufacturing occurs in Italy, France, and other specialized locations known for high-quality craftsmanship. Retail operations span directly-operated flagship stores, boutiques within department stores, and a significant e-commerce presence across the Americas, Europe, Middle East, Asia-Pacific, and Japan. Global and regional teams manage marketing, communications, supply chain and logistics, finance, human resources, and digital strategy to ensure a cohesive brand experience worldwide.
Street Address:
37-39 Rue de Bellechasse
City:
Paris
State/Province:
Île-de-France
Country:
France
Saint Laurent's Global Presence
New York City, New York/USA
Address: 530 7th Ave, New York, NY 10018, USA (Kering Americas corporate offices often house brand teams; specific YSL office may vary)
To manage and expand Saint Laurent's brand presence, sales channels, and customer engagement strategies within the vital North American luxury market.
Milan, Italy
Address: Via Sant'Andrea, 21, 20121 Milano MI, Italy (Typical area for luxury brand offices/showrooms in Milan)
To manage brand activities in Italy, support retail and wholesale channels, and leverage Italy's prominence in the luxury fashion ecosystem.
Tokyo, Japan
Address: Aoyama Twin Tower West, 1-1-1 Minami Aoyama, Minato-ku, Tokyo, Japan (as part of Kering Japan)
To cater to the discerning Japanese luxury consumer, adapt global strategies to local preferences, and drive growth and brand equity in the East Asian region.
Shanghai, China
Address: Jing An Kerry Centre, 1515 Nanjing West Road, Jing'an District, Shanghai, China (Typical location for Kering brands in Shanghai)
To capitalize on the significant growth opportunities in the Chinese luxury market, tailor brand experiences for local consumers, and manage operations across Greater China.
Buying Intent Signals for Saint Laurent
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Executive Team of Saint Laurent
As of April 2025, Saint Laurent' leadership includes:
Investors of Saint Laurent
Saint Laurent has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Leadership at Saint Laurent has remained notably stable. The most significant development involved Francesca Bellettini, President and CEO of Saint Laurent, who was appointed Kering Deputy CEO in charge of Brand Development in July 2023. She continues her role at Saint Laurent alongside these new group-level responsibilities, underscoring her impactful leadership. No other major executive hires into or exits from Saint Laurent's direct top leadership have been publicly announced in the last 12 months.
New Appointments:
Technology (Tech Stack) used by Saint Laurent
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Saint Laurent Email Formats and Examples
Yves Saint Laurent, as part of the Kering group, likely utilizes email formats consistent with corporate standards, often using the @saintlaurent.com domain. Common patterns for large corporations include [first].[last] or [first_initial][last].
[first].[last]@saintlaurent.com
Format
francesca.bellettini@saintlaurent.com
Example
85%
Success rate
News and media
Reuters • April 23, 2024
Yves Saint Laurent Shows Resilience Amidst Luxury Slowdown in Kering's Q1 2024 Results
Kering's Q1 2024 financial results indicated a challenging luxury market, notably with a sales decline for Gucci. In contrast, Saint Laurent demonstrated relative strength, with comparable sales down 8% in Western Europe and North America. This performance, while reflecting broader market headwinds, highlighted the brand's enduring appeal and resilience compared to some other major luxury players....more
Harper's Bazaar • March 15, 2024
Yves Saint Laurent Beauty Enlists Dua Lipa for New 'Loveshine' Makeup Collection Campaign
YSL Beauté launched its new 'Loveshine' makeup collection, featuring lip products like Candy Glaze Lip Gloss Stick and Lip Oil Stick, with global pop superstar Dua Lipa as the campaign's ambassador. The collaboration aims to embody modern femininity and confidence, targeting a contemporary audience....more
Vogue Runway • February 28, 2024
Yves Saint Laurent Presents Fall/Winter 2024 Ready-to-Wear Collection in Paris
Saint Laurent, under Creative Director Anthony Vaccarello, unveiled its Fall/Winter 2024 women's ready-to-wear collection during Paris Fashion Week. The collection continued to explore themes of sophisticated sensuality and sharp tailoring, drawing on the house's iconic codes with a contemporary edge, featuring sheer fabrics and strong silhouettes....more
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