What Does Yummly Do?

Total employees100
HeadquartersRedwood City
Founded2009

Yummly is a leading recipe and cooking platform that uses patented technology and data to provide personalized recipe recommendations, meal planning tools, and a smart cooking experience. Founded in 2009 and acquired by Whirlpool Corporation in 2017, Yummly aims to be the ultimate kitchen companion, helping users discover recipes based on their tastes, dietary needs, skill level, and available ingredients. The platform offers features like advanced search filters, digital recipe boxes, smart shopping lists, and integration with connected kitchen appliances. Yummly's mission is to empower home cooks with the tools and inspiration they need to make cooking more enjoyable and successful.

Where Is Yummly's Headquarters?

Yummly officeYummly officeYummly officeYummly office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for Yummly's product development, engineering, design, marketing, and business operations, focusing on enhancing the digital recipe platform and user experience.

Notable Features:

As a tech company, the focus is on a modern, collaborative workspace designed to foster innovation. Specific architectural highlights are not publicly emphasized, typical of agile tech environments.

Work Culture:

Yummly's work culture is often described as innovative, data-driven, and passionate about food and technology. It encourages collaboration, creativity, and a user-centric approach to problem-solving, influenced by its Silicon Valley roots and integration with Whirlpool Corporation.

HQ Significance:

The headquarters is significant as the birthplace of Yummly's core technology and platform. It continues to be a center for innovation in food tech, driving the evolution of personalized recipe recommendations and smart kitchen integration under Whirlpool's ownership.

Values Reflected in HQ: The headquarters' environment likely reflects values such as innovation, collaboration, user-focus, and a passion for improving the home cooking experience through technology.

Location:

While Yummly's core operations are based in the US, its platform and app are accessible to users globally. It supports international cuisine and offers localized experiences in several markets. As part of Whirlpool Corporation, Yummly benefits from a global infrastructure, aiding in content localization, international partnerships, and support for connected appliances worldwide.

Street Address:

2000 Broadway, Suite 200

City:

Redwood City

State/Province:

CA

Country:

USA

Where Else Does Yummly Operate Around the World?

No additional office locations available.

Buying Intent Signals for Yummly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yummly? Meet the Executive Team

As of April 2025, Yummly' leadership includes:

Whirlpool Corporation Leadership - Oversees Yummly strategy and operations (Specific individual leads may vary as Yummly is integrated within Whirlpool)
David Feller - Co-Founder, Yummly
Vadim Geshel - Co-Founder, Yummly

Who's Investing in Yummly?

Yummly has been backed by several prominent investors over the years, including:

Whirlpool Corporation (Acquirer)
Harrison Metal
Intel Capital
Unilever Ventures
First Round Capital
Physic Ventures

What Leadership Changes Has Yummly Seen Recently?

Hire0
Exits0

Specific executive new hires or exits solely for the Yummly brand within the last 12 months are not prominently publicized, as leadership is integrated within Whirlpool Corporation. Changes would typically be part of broader Whirlpool executive team announcements if at a very senior level directly impacting Yummly.

What Technology (Tech Stack) Is Used byYummly?

Discover the tools Yummly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yummly Email Formats and Examples

Yummly, as part of Whirlpool Corporation, likely utilizes email formats such as first.last@yummly.com or f[last]@yummly.com for its team members. Corporate roles may also use @whirlpool.com addresses.

first.last@yummly.com

Format

jane.doe@yummly.com

Example

75%

Success rate

What's the Latest News About Yummly?

WhirlpoolCorp.com • August 2, 2023

Yummly Launches New AI Feature That Helps Users Create Original Recipes

Yummly, the digital recipe and cooking platform from Whirlpool Corporation, has launched 'Yummly Create,' a new feature using generative AI to help users create unique recipes from scratch or based on existing ones, catering to specific dietary needs and available ingredients....more

The Spoon • February 7, 2023

Yummly Rolls Out Meal Planning For Yummly Pro Subscribers

Yummly has introduced new meal planning capabilities for its Yummly Pro subscribers, allowing users to schedule recipes for the week, generate smart shopping lists, and streamline their cooking process....more

Whirlpool Corporation • May 3, 2017

Whirlpool Corporation Acquires Yummly

Whirlpool Corporation announced its acquisition of Yummly, a leading food-centric technology company, to strengthen its position in IoT and connected kitchen spaces, aiming to offer consumers a more seamless cooking experience....more

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